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Club Mahindra111

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  • 1. CLUB MAHINDRA PRESENTED BY: AMIT SONI
  • 2. AFTER 20 MIN YOU WILL BE AWARE ABOUT…..
    • WHAT IS TOURISM ?
    • MAJOR PLAYERS
    • ABOUT CLUB MAHINDRA
    • PROFILE OF THE COMPANY
    • HISTORY OF THE COMPANY
    • HOTELS OF THE COMPANY
    • PRODUCT AND SERVICES
  • 3. CONTD….
    • FINANCIAL STATUS
    • ACHIEVEMENTS & MILESTONES
    • IMPORTANT FACTS OF CLUB MAHINDRA
    • COMPETITORS
    • MARKETING STRATEGY
    • SWOT ANALYSIS
  • 4. WHAT IS TOURISM ?
    • Tourism is travel for recreational or leisure purposes.
    • Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work.
    • It includes movements for all purposes .
  • 5. MAJOR PLAYERS
    • Paradise Resorts.
    • Pappion Tours
    • Cox and Kings (India) Limited
    • Kuoni Travel Group, India
    • Yatra.com
    • SkyLink Travels
  • 6. ABOUT CLUB MAHINDRA
    • Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays ) was founded in 1996 to provide holidays tour packages.
    • It is part of the Infrastructure Development division of Mahindra and Mahindra Limited.
  • 7. PROFILE OF THE COMPANY
    • Corporate ID: Club Mahindra Corporate
    • Name: Mahindra Holidays and Resorts Ltd
    • Founded : 1996
    • Type: Public
    • Key People: Ramesh Ramanathan C.E.O
    • Mr. Anand Mahindra
    • Website: www.clubmahindra.com
  • 8. HISTORY OF THE COMPANY
    • Club Mahindra was set up in 1996
    • First resort at Munnar became operational the next year.
    • Many were surprised that Mahindra which many consider to be a "Jeep and Tractor company" to get into the lifetime holiday business.
    • It was part of diversification plan of Anand Mahindra, the group vice-chairman
  • 9. HOTELS OF COMPANY….
  • 10. PRODUCT & SERVICES OF THE COMPANY
    • LIFE TIME HOLIDAYS.
    • CLUB MAHINDRA TRAVEL.
    • ONE TIME HOLIDAY.
    • FUN DAYS.
  • 11. FINANCIAL STATUS
    • Equity capital 431 Million
    • Total Assets 4.5 Million
    • Sales 7.87 Million
    • Revenue 3.75 Million
    • Profit 4.65 Million
    • Reserves & Surplus 4.48 Million
  • 12. ACHIEVEMENTS & MILESTONES
    • January, 2007 Launched club Mahindra travel, travel related services
    • November, 2006 Launched “Zest”, a product to cater to short break holiday needs
    • October, 2006 Launched “Club Mahindra Fun days”
    • March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka
    • January 2003 First Club Mahindra Holiday World opened in Chennai
  • 13. IMPORTANT FACTS ABOUT CLUB MAHINDRA
    • Club Mahindra Holidays is the largest vacation ownership brand outside the U S
    • 39% of new members have enrolled through referrals from existing members
    • Club Mahindra’s Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India
    • Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08
  • 14. CLUB MAHINDRA WORLD
  • 15. COMPETITORS
    • COUNTRY CLUB INDIA LTD
    • THOMAS COOK PVT LTD
    • COX AND KINGS
    • KUONI TRAVEL GROUP
  • 16. MAKETTING STRATEGY
    • Segmentation
    • Targeting
    • Positioning
  • 17. SWOT ANALYSIS
    • STRENGTH
    • -BRAND
    • -FINANCIAL BACKGROUND
    • WEAKNESS
    • - PROMOTION
    • - PRICING
  • 18. CONTD….
    • OPPORTUNITIES
    • -MIDDLE CLASS PEOPLE
    • -INTERNATIONAL MARKET
    • THREAT
    • -EXTERNAL FACTOR
    • - COMPITETORS
  • 19.  
  • 20.