Demand Curve is a weekly series of insights into the Indian Economy and Consumer Markets.
The series was produced by Indicus Analytics and published by Mint between March and September, 2009.
The series draws mainly from the Products suite of Indicus Analytics.
District GDP of India
Industrial Skyline of India
Market Skyline of India
City Skyline of India
City Skyline of India – Neighborhood series
Indian Financial Scape
Indian Consumer Spectrum
Housing Skyline of India
Indian Development Landscape
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Unlike in urban markets where demand is highly concentrated, rural markets tend to be spread out. This increases the sales efforts and costs
it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure
As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families
Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households
As incomes increase, media reach increases, electrification spreads and education levels rise, and the demand for durables expand significantly
If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income