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Indicus Analytics, An Economics Research Firm
                                           http://indicus.net/Blog/Index.php...
Indicus Analytics, An Economics Research Firm
                                           http://indicus.net/Blog/Index.php...
Indicus Analytics, An Economics Research Firm
                                           http://indicus.net/Blog/Index.php...
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Disruptive Technologies May Alter The Face Of The Entertainment Industry

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The business of entertainment is likely to change dramatically in India. A large mass market is there in the waiting. It’s up to entrepreneurs to find the products and services.

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Transcript of "Disruptive Technologies May Alter The Face Of The Entertainment Industry"

  1. 1. Indicus Analytics, An Economics Research Firm http://indicus.net/Blog/Index.php Disruptive Technologies may alter the face of the entertainment industry The business of entertainment is likely to change dramatically in India. A large mass market is there in the waiting. It’s up to entrepreneurs to find the products and services. This is a speculative piece - Speculation based on observation of trends over a long period. I first encountered portable projectors around 1996. It was a heavy color projector costing Rs 450,000 then. I remember carrying it to Raipur for a presentation and it was heavy. In those days it was a huge improvement on the OHP and we thought it was a boon. By 1999 a much sleeker and lighter version costing about Rs 250,000 was available in the market. The earlier one had a yellowish hue, whereas this one had no color distortion. By 2002 the prices of these projectors had come down dramatically. They were better, had more features, could be hooked on to the DVD player and cost about Rs 120,000. During 2006 we found even better ones in the market for about Rs 55,000. A cursory inquiry a couple of months ago revealed that good one’s are now available for Rs 32,000 I have often carried these home, hooked them on to the DVD player and the home theater sound system. The effects have been amazing. It’s as close to a movie theater as it can possibly get, with the added advantage of freedom of time for viewing. You http://www.indicus.net/blog/index.php/consumer_markets/amit/disruptive- technologies-may-alter-the-face-of-the-entertainment-industry/
  2. 2. Indicus Analytics, An Economics Research Firm http://indicus.net/Blog/Index.php are no longer a slave of theater timings. Good home theater sound systems are available these days for as little as Rs 10,000. Here is my view on what is likely to happen in the next 4-5 years. The prices will come down to around Rs 20,000 level, which is the price range at which color TVs took off. Color TV penetration in India is of the order of 100 million sets and the annual market is about 12 million and rising. This implies that in the next 5 years we will have a substantial base of home projectors. This is truly a disruptive technology on one of the most common entertainment avenues – cinema. It means that retail of Film DVDs along with theater release is likely to happen. In fact now, one can actually carry movies on a pen drive! Projectors are not the only drivers. LCD prices are crashing and one can look forward to 40″ LCDs at around 20,000 in a few years. Films will retail like music. I can see that happening very quickly. Technology is going to force this change. It also opens up the avenues for several gaming and other home entertainment products. I wonder what it means for multiplex owners and theater owners. It will be interesting times for consumers though. The business of entertainment is likely to change dramatically in India. A large mass market is there in the waiting. It’s up to entrepreneurs to find the products and services. How large is the market? Let’s look at middle class categories, those who earn between 3 to 10 lakhs per annum and most closely resemble the mass market for entertainment products. There are nearly 15 million such households in urban India alone (there are about 2.3 million urban Indians households who earn more than 10 lakhs per annum). Also, if one looks at the age profile of urban India, there are 37 http://www.indicus.net/blog/index.php/consumer_markets/amit/disruptive- technologies-may-alter-the-face-of-the-entertainment-industry/
  3. 3. Indicus Analytics, An Economics Research Firm http://indicus.net/Blog/Index.php million people in the top 10 cities of India alone and 28 million in the top 112 who are between 18 and 45 years of age. That’s a market full of opportunities. http://www.indicus.net/blog/index.php/consumer_markets/amit/disruptive- technologies-may-alter-the-face-of-the-entertainment-industry/

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