09 Sales Meeting Presentation India
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Presentation at SRC introducing India and its potential

Presentation at SRC introducing India and its potential

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  • 1. “ SRC India Pvt. Ltd.” Annual Sales Meeting January 7th, 2009
  • 2. Agenda
    • Introduction
    • Why India?
      • IT in India
      • BI Trends
      • BI in India
    • Identified Sources/ Partnerships
    • Future Steps and Actions
  • 3. Introduction
  • 4. India Connection: Me
    • Working with SRC, llc since July ‘08
    • Full time MBA Student, Paul Merage School of Business, UC – Irvine
    • Focused on International Business Development & Product Management
    • Prior Experience (before MBA):
      • Project Lead at Robert Bosch India
      • 3+ years of work experience
      • GPS, Navigation data projects for Blaupunkt, Germany
    • B.E. in Information Science
    • Speak 5 languages: English, German, Hindi, Kannada, Telugu
  • 5. Introduction: India
    • Capital: New Delhi
    • Largest City: Mumbai
    • Official Languages: Hindi, English + 30
    • Government: Federal Republic Parliamentary Democracy
      • President: Pratibha Patil
      • Prime Minister: Dr. Manmohan Singh
    • Declared Independence: 15 th August 1947
    • Republic: 26 th January 1950
  • 6. India (Geographic)
  • 7. India (Demographics)
    • Population: 1,147,995,904 (2008 estimate)
    • 2 nd most largest population after China
    • 70% reside in rural India
    • 50% < 30 years of age
      • (80.5%) are Hindu . Muslims (13.4%), Christians (2.3%), Sikhs (1.9%), Buddhists (0.8%), Jains (0.4%), Jews , Zoroastrians , Bahá'ís and Tribals constitute 8.1% of the population.
    • About 35% below poverty line.
  • 8. India (Economy)
    • Currency: Indian Rupee (INR)
      • 1 USD = 48.37 INR (01/06/09)
    • GDP: $2.966 trillion (2007)
      • Per Capita: $2,563
      • GDP Growth: 6-8% (2008, 8.8% in 2007)
    • Quasi-socialist approach
    • Labour Force: 516 million
      • 60% Agriculture, 28% Services, 12% Industry.
    • Inflation about 9-10%
    • Unemployment: 7.8% (2006 estimate)
  • 9. Why India?
  • 10. PESTLE Analysis
    • PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analysis
    • Summary
      • India is a stable democracy but terrorism and relationships with its neighbours continues to be a problem.
      • The economy continues to grow but inflation and strengthening of the Indian rupee may hamper prospects.
      • Despite there being a large working population lot of work needs to be done with regard to social development.
      • R&D expenditure must be increased to augment the strong knowledge base.
      • Concerns still remain even though a broad legal and regulatory framework exists.
      • Environment laws exist but implementation is lax.
    Source: Datamonitor, 2008
  • 11. PESTLE Analysis
    • Other detailed key factors by Landscape:
      • Political:
        • Tension at times along religious and community lines
        • Corruption and limited political will
      • Economic:
        • Gross fiscal deficit has dropped from 3.1% of GDP to 2.5% of GDP
        • Strong foreign exchange reserves
      • Social:
        • Improvement in quality of life but progressing slowly
        • Still some economic disparities
  • 12. Why India? PESTLE Analysis
      • Technological:
        • Plan in place to increase R&D expenditure
        • IT competitiveness well maintained and growing at about 27%
      • Legal:
        • Expanded tax base has augmented resources
        • Judiciary delays
      • Environmental:
        • High dependence on Thermal Power.
  • 13. IT in India
    • Large Human Resource
      • 2.3 million Graduates and 0.3 million post graduates.
    • Education System
      • Strong emphasis on science and math with large number of engineering and science graduates
    • Quality Manpower
    • English Language Proficiency
    • Prior proven track record of performance in software development, BPO, IT and ITES
    • Government support and policies
    • Process quality focus
    • Expertise in new technologies and reasonable technological innovation
    • Global brand presence, exposure and creation
    • Growing entrepreneurship
    • Cost advantage
    • Reverse Brain Drain
  • 14. BI Trends
    • Global BI market is said to be worth about $3 - $10 billion*
    • Expected to grow at 8.6% through 2011 (Gartner)
    • Ranked high on company purchase plans
    • Market trends:
      • Consolidation
      • Saas
      • SOA/ Dashboards
      • Search functionality
  • 15. BI in India
    • Grown to $16.4 million (2006) from $12.1 million (2005)
    • Market slated growth CAGR – 35.9% (till 2011)
    • Microsoft India’s BI growth about 40.5% (2006-07)
      • Targeted Small and Medium businesses
    • SAS recently rated number 1 BI player in India
    • Primary research: Not seen a product like ours thus far (even firms like Oracle, SAP)
  • 16. Identified Data Sources/ Partnerships
  • 17. Identified Data Sources/ Partnerships
    • Data Sources
      • Datanet India
      • BBDO R K Swamy
      • Eicher Goodearth
      • Tele Atlas
      • Navteq
      • Prognosys
      • Data Nectar
      • CMIE
      • Digital Globe
      • Yellow Pages
    • Partnerships (Evaluation)
      • CRANE software
      • Unica
      • Fractal Analytics
      • Universities
  • 18. Future Steps - 2009
    • Proceed with current Negotiations
    • Finalize meetings
    • Finalize product demo’s
    • Identify reseller/ distributor
    • India Visit by Mr. Stoecker
    • Eventual India plan for office and roll out.
  • 19. Thank You Questions & Feedback