Fresh Look Food Bazaar

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Fresh Look Food Bazaar

  1. 1. Fresh Look
  2. 2. Area of Work:Apparels Section:Colour coding and blockingSize and price point focusedNon Apparels Section:Optician Gold Bazaar Food Bazaar:Cosmetics Luggage Oven FreshZodiac Dollar Shop Dry FruitsMobiles Plants SweetsAuto accessories
  3. 3. Sinage:InteractiveDirectionalVisibleApproachableNext Step:Introduce Backlit systemStandard size for printingColour story -maintain one storyRe location
  4. 4. Header Graphic:Sectional FocusedSISIn-house brandsNext Step:Basic Break in non SISVisual discrimination in SIS
  5. 5. Main FacadeWelcomingInvitingLook is warmNext step:Replace main facade printsReplace flag pole prints - main entryand rear entryReposition lightingInstall new store directories
  6. 6. Promo area: Big Bazaar & Food BazaarInteractiveLiveEmphasis on Point of saleNext Step:Allocate promo areas on floor andin the sectionSpot light fittingsPromo driven Props designs
  7. 7. Windows:WarmColourfulMass communicativeMerchandised focusedTheme basedNext Step:Add propsOffer focusedClean
  8. 8. Cash counters:Easy ApproachGuarantee MessagesCategorized counters– ICICI,Express CashNext Steps:Prints replacementBacklitCounter messages– Closed/Open/producebill at exit etc
  9. 9. Customer Service Desk– CSDCustomer friendlyRefreshing musicClear announcementsPromote – offers and discountsBrighter coloursNext Steps:CSD back wall printClear directionSuggestion bookTraining Training Training
  10. 10. Exchange Counter and Baggage Counter:Clear exchange policiesExchange timingsCustomer friendlyNext Step:Relocate sinagesPolicies and Time sinagesColour coding
  11. 11. Staff Training:Basic VM training onMerchandise Mix PresentationColour coding and blockingMerchandise placementsUpdate on VMUse and maintenance – mannequins,Props and VM materialsTicketing
  12. 12. Happy Selling

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