The freshbrew


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The freshbrew

  1. 1. The Fresh Brew<br />Chronicles of Business and Freedom<br />
  2. 2. AMIT HARALALKA<br />MBA class at IIM Lucknow<br />Blogs at<br />AMITABH THAKUR<br /><ul><li>Fellow at IIM Lucknow
  3. 3. IPS officer
  4. 4. President, National RTI Forum</li></li></ul><li>Rising from the ashes<br />“You don’t need an MBA to shut down a company, you need one to turn it around”<br /> Learning from the master of the trade !<br />
  5. 5. HemenRuparel: a background<br />Born in a middle class family in Mumbai<br />Father managed the export division of family business<br />Dealed mostly in traditional spices<br />
  6. 6. The reason<br />Joined father’s export business at home<br />Realized that existing business wasn’t sustainable because times were changing<br />1991: liberalization brought new hopes<br />Explore a different market for the same product OR<br />Export a different product in the markets where they already had a stronghold<br />1993: South Africa’s struggle against apartheid came to an end => untapped virgin market to explore<br />
  7. 7. Air India, Introductory offer for flights to and from SA<br />Landed in SA without any contacts<br />Grabbed Yellow Pages in hotel room and started dialling up businessmen there<br />Met the first prospect and converted him<br />Next client – Robertson – Unilever<br />
  8. 8. The tragedy<br />Father got sick<br />Earthquake<br />Warehouse at Kandla, Gujrat was destroyed<br />Loss of facility and lab => lost his biggest client – Robertson – Unilever<br />Insurance surveyor refused to cooperate<br />Slept in tents, guarding the stocks while pigs and cattle would come sniffing at their legs<br />Was thinking weather he should take up a regular job, when he remembered his prof’s words<br />
  9. 9. The Renaissance<br />Export green cardamoms<br />High value product, required less storeage capacity<br />Indian cardamom had a unique fragrance that gave him a distinct competitive advantage <br />Used in biryani in middle east market and in Gahwa, a special kind of tea<br />Banks: “Please settle your debt and go bank elsewhere”<br />Insurance co. 33 lacs against 1.1 crore – take it or leave it<br />
  10. 10. The victory !<br />Established credibility in an alien market<br />Own brand “Emperor Akbar” <br />Third largest exporter of cardamom from India<br />Doubled profit over preearthquake days<br />
  11. 11. Innovation in publishing<br />Adamancy is good !<br />Take your own decisions <br />
  12. 12. Jaya jha: background<br />Schooling at DPS Ranchi<br />B.Tech in CSE at IIT Kanpur<br />Gold Medalist at IIMLucknow<br />Passionate about reading since a very young age<br />Inspired by writings of RahulSankritiyayan<br />Helped shape her strong sense of independence<br />“There was lack of development in certaineras of world history and these were the times when globally people travelled less”<br />
  13. 13. Dropped out of placements<br />An avid blogger, Jaya felt the need and the lack of self-publishing companies in India<br />Along with Abhaya, her husband, Jaya went about creating India’s first , and now successful, self-publishing platform,<br />
  14. 14. Breaking the stereotypes<br />Refused to join any committees to gain those cv points<br />Despite being the batch topper, she chose to major in mark-strat instead of Finance<br />
  15. 15. Mid career<br />Interned at Pepsi<br />Opted out of campus placements, received a lot of media attention<br />Chose to join a start-up where some of her friends from IIT Kanpur were working<br />Family was a little hesitant, but gave up to Jaya’s adamancy<br />Are you sure you want to do this<br />
  16. 16. The change<br />Realized that the IT product wasn’t ready yet and won’t be in another 6 months<br />Joined APM Program at Google<br />Google was setting up operations in India and the non-engineering teams were not well-staffed<br />She took up various responsibilities simultaneously<br />
  17. 17. The necessity<br />Absence of self-publishing portals in India<br />Avid blogger<br />Even the 15-20 people who liked her poems could buy and read her book<br />She setup with her husband Abhaya<br />Got funding from friends and family<br />Never needed to approach any VC as the venture didn’t require huge investments<br />
  18. 18. The launch<br /> was launched in July 2008<br />Enable pricing, inventory and distribution via website<br />Freelance editors available on website<br />Generating employment<br />Currently boasts of 500 authors on their website who have self published their books<br />
  19. 19. The business of taste<br /> You have to be fair to all the stakeholders of the business – whether your customer, employees or vendor !<br />If the stakeholders are not making money, you are not making any money either !<br /> Business is all about making the right decision at the righ time<br />
  20. 20. Gauravahuja<br />Born to a punjabi business family<br />Mom – english teacher, while dad was a mathematics teacher<br />Dad quit his job and entered into business of manufacturing bicycle saddles<br />Learned a lot of CRM in his father’s office during high school<br />Couldn’t crack the JEE in the first go, but didn’t give up<br />
  21. 21. The college days<br />He was totally involved in family business and didn’t spend more than 15-20 days in the campus<br />Met clients regularly – ranging from executives from HERO and Hercules to the grass-root level distributor in tier-II cities<br />He loved the decision making aspect of business<br />Realized that HR is the most important aspect of an organization<br />
  22. 22. Stint at IIMlucknow<br />Summer internship at Treasury department of Standard Chartered Bank, reported to Asset and Liability Management<br />Got PPO and joined them on graduation<br />One fine evening, was sitting in HRC and realized that India lacked something of the sort<br />Decided to quit, family very unsupportive<br />Came back home, helped grow family business<br />
  23. 23. The cultures resto lounge<br />Had zero prior knowledge in the restaurant business <br />Travelled across cities talking to restaurant owners and understanding the business<br />Established the cultures resto lounge in Fun Republic Mall<br />Invested a lot of money into the systems, processes and POS and accepted that breaking even will take some time<br />
  24. 24. HR: biggest investment was in people<br />Built a team on trust<br />He shared his vision with his employees and showed them the potential gains of their association 5 to 10 years down the line<br />
  25. 25. Success, success and more success<br />During the sub-prime crisis, Indian real estate prices went down<br />Bagged some good deals<br />Opened another restaurant – Madras Mail<br />Established the “Red Ginger” chain of Restaurants<br />As of Aug, 2010, Red Ginger is in 20 locations in India<br />OSPM<br />