In controlRecognition of sender (by ESP and receiver) Attach vCard with initial/welcome email. Personalized from rather than from donotreply@. Increases open rate by 3-4%.Recency of interaction (and its impression) Try sending emails just after every interaction. Interaction doesn’t have to be successful/complete. Send email to drop-offs.Subject linesTime of dayOut of controlWorkload of recipientAmount of email in recipient’s inboxMood of recipient
Writing a perfect subject line
The worst subject lines sell what’s inside.The best subject lines tell what’s inside.
sellJoin Us for a FREE Webinar on April 2 2011!Register to Win Your FREE iPod!!Shop Early and Save!Announcing the release of xyzAn Exclusive Offer for YouFree Shipping–Limited Time OffertellSlideShare newsletter: 2013 and we’re still using powerpoint wrongWelcome to SlideShare. 10 ideas to upload content.Top 10 presentations this weekYour Jan website statsSave $50 – offer ends in 3 days10 Gift Ideas for mother’s dayTake your pick: Our 9 Favorite Dresses
DontsUse jargon. Technical or subject-speciﬁc keywordsAsk for request or assistance.Use the words: Reminder, % off, Help, FREE!.Reveal too little or too much informationDosMake it clear, useful and ultra-speciﬁcNumbers are better than wordsQuestions are better than statementsLeverage localization if possibleUse timely topics and urgency (but don’t overdo it)
No verdict yetLength of subject lineSubject personalization (adding ﬁrst, last name)
9 evergreen subject lines ideasUrgencySave $50 – offer ends in 3 daysEarly-bird offer. Ends this friday.BeneﬁtLoose weight while you sleepEarn $90,000 a year repairing windshieldsHow-toHow to get 12 hours out of an 8-hour dayHow millionaires buy and sell gold
ListTop 10 presentations of 201210 presentation designs you would love to stealTeaserDo you close the bathroom door when you’re home alone?Banking secrets that banks don’t want you to knowQuestionWill you have enough money to retire at 65?Tired of making your boss rich?
TargetedAre a sales pro who wants to close more deals?What every investor must know about IBM?Reasons whyReasons why Microsoft outsells Apple12 reasons why you should invest in bondsTestimonialWhy Arnold Palmer uses Quaker State Motor OilTiger Woods can afford any car; he drives a buick