Vision & Mission statements
Vision: Sustain ITC’s position as one of
India’s most valuable corporations
through world class performance,
creating growing value for the Indian
economy and the Company’s
Mission: To enhance the wealth
generating capability of the enterprise in
a globalizing environment, delivering
superior and sustainable stakeholder
Business Mix (Cont’d)
Agri - Business
• Leaf Tobacco
• ITC Infotech; etc.
Business wise Sales data
Business/ Year Growth
Value (Rs in Crore)
FMCG-Cigarettes 8.4 10002.54 9230.27
FMCG-Others 85.2 563.39 304.16
Hotels 124.1 577.25 257.53
Agribusiness 4.2 1780.07 1708.77
Paper & pkg. 24.9 1565.31 1253.29
Net revenue 12.99 13349.58 11815.04
CAGR during FY 2005-2008
Category CAGR Growth parameters
Cigarettes 10.9 % Pricing power
Hotels 22.7% Inward traffic, occupancy
Paper 17.2 % Capacity utilization, value
34.3 % E-choupal, choupal sagar,
60.2 % Fast track, decent share.
Market share of ITC Ltd.
Outstanding market leader
Cigarettes, Hotels, Paperboards,
Packaging and Agri-Exports.
Gaining market share
Nascent businesses of Packaged
Foods & Confectionery, Branded
Apparel and Greeting Cards.
Segment Dominance Contribution %
Cigarettes 70% share 77.0% 87.7%
Packaging board – No.
1 in Asia
1of the largest xporters
Hotels ITC Group ranks No.2 4.3% 5.4%
20% share of greeting
'Aashirvaad' atta is
No.1 in branded
Market attractiveness & Competitive
strength is also important.
Assumes market growth rate. A firm may
grow the market.
A “Dog” may be helping other products.
High market share/Growth is not the only
Linkage between market share and
profitability is questionable.
Act III - Action- Learning points and
? - To be handled with care.
Strategic forays into emerging high growth
E-Choupal is a transformational strategy.
Strong brand building capability will be
Learning points (Cont’d)
Corporate strategy of creating multiple
drivers of growth anchored on its core
competencies and distribution reach.
Embracing difficult and challenging corporate
strategy. (Ex: Paperboards).
EHS philosophy: Contribution to the triple
bottom line- Economic, Environment and
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