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Upa Bangalore Town Hall Oct 19

Upa Bangalore Town Hall Oct 19



My introductory presentation to kick start the Usability Professionals Association, Bangalore

My introductory presentation to kick start the Usability Professionals Association, Bangalore



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Upa Bangalore Town Hall Oct 19 Upa Bangalore Town Hall Oct 19 Presentation Transcript

  • UPA Bangalore Town Hall meeting Oct 19 -Amit Pande President, UPA Bangalore
  • UPA Town Hall - Agenda
    • Introduction to UPA
    • Introduction to UPA founding team and interested parties
    • Objectives and themes
    • Activities: Current and projected
    • Memberships and participation
    • Optional: Post town hall activity – World Usability Day logistics
  • Usability Professional’s Association -UPA
    • Who is UPA?
      • An association that supports usability specialists, people from all aspects of human-centered design, and the broad family of disciplines that create the user experience in promoting the design and development of usable products.
    • Goals of UPA
      • Provide an international network
      • Create an inclusive community
      • Change new product development
      • Increase the body of knowledge about usability and user-centered design
  • Usability Professional’s Association -UPA
  • UPA universe
  • Background to UPA Bangalore
    • Bangalore is a key node in global technology and R&D networks – known as digital innovation center
    • However, its international presence or thought leadership in Design, UX, Usability or innovation driven through these areas has a long way to go
    • From within the UX or design community - commendable but limited efforts across India
    • Simultaneously, new players in ecosystem, new paradigms - emergence of ‘un-conferences’, wikis
    • Closer to the tipping point where Bangalore becomes a peer recognized center for Design/ UX innovation
  • Background to UPA Bangalore
    • Established in June 2007 by UX enthusiasts
    • Foundational ground efforts with Muthu, Sumi Tandon, Revathi Nathaniel, Amrut Pujari, Shanmugam, Anupama, Shazeeye Kirmani, Deepa Bachu, Himanshu Malik and others
    • Chapter developed with key inputs from Daniel Szuc, Jason Huang, Paul Sherman and other UPA long standing members
  • Some Objectives
    • Promote usability and UX concepts and practices in Bangalore
    • Connect the UX and design community within Bangalore - accelerate the evolution of the field
    • Partner with other leadership forums in India and globally who are passionate about this cause
    • Positively influence the usability of the public domain
    • Incubate practical and relevant peer driven projects UX innovation projects
    • Mentor UX professionals and students through Advisory board
  • Modus operandi / Themes
    • Light weight protocols (No ‘officialdom’)
    • Create forums, and practical, useful events
    • Project based
    • Open ended and evolutionary
    • Peer and community driven
    • Content should be interesting
    • Peer authored Wiki and blog
  • Completed activities
    • Finished UPA Bangalore website setup
    • Infrastructures and partnerships for WUD 2007
  • Ongoing activities
    • Academic outreach
      • Conducting usability and design awareness sessions within Tier 3/Tier 4 colleges
    • HEQS – Heuristic Evaluation Quality Score activity
    • World Usability Day, Nov 5
  • World Usability Day
  • Future activities
      • National level Design and UX conference
      • Monthly invited speaker series – similar to Mobile Monday
      • Design workshops
      • Special Projects
      • Design Festival
      • User-Centered Design Award for Indian products
      • Collaboration with Barcamp and other communities
      • Sponsorship associations within industry
      • Special focus on student outreach activities
  • Organization structure basics
    • Top down structure and bottom up innovation
      • Think Web 2.0: Wikipedia, podcasting
      • Think BayCHI, Barcamp
    • Overall light, flat structure
    • Small core team – UPA Advisory Board, UX Executive mentors, President, Secretaries, Treasurer, Officers
    • Officers = Key activity and committee owners
    • Ground rules
      • Need dedicated, passionate, results-oriented individuals
      • No company agendas – explicit or hidden
      • Need constructive criticizers and doers
  • Memberships and participation
    • To participate in the UPA Bangalore organization officially you need to be a Member or Volunteer
    • Membership fees
      • UPA US: $125 but negotiating lower rate
      • UPA Bangalore: To be discussed - subsidized for students
    • Formal memberships for chapter are now open
      • Registration will be setup soon at UPA Bangalore site
    • Please indicate your interest/commitment for:
      • Volunteer activities
      • Initiating key projects
      • UPA Mentor, Officer, Secretary posts
    • Immediate need: Website, Projects, Marketing
    • Future need: PR, newsletter, operations, tech support etc
  • Why to join UPA?
    • Receive publications focused on usability
      • User Experience Magazine
      • Journal of Usability Studies
      • The UPA Voice
      • UPA Monthly
    • Connect to other professionals
      • Provide exposure for your company & its services
      • UPA membership directory
      • UPA group on LinkedIn
      • Connecting with an international audience
    • Attend conferences and other events
      • UPA 2008 Conference
      • World Usability Day
      • Workshops
      • Other conferences and events
    • Find a job or hire someone for your team
      • Consultants directory
      • Job bank
      • Raising profile internationally
    • Develop your professional resources
      • Access to usability resources
      • Usability Body of Knowledge
      • Usability in the Enterprise
  • Next steps
    • Would like to hear thoughts about how to expand UPA Bangalore further
    • Meeting schedule for members
      • Once a month atleast in person
      • Once a month over telecon/web conference
    • Meeting highlights will be posted at UPA site
    • Next meeting: mid November (virtual)