Amit Pande  Senior User Experience Manager, Oracle  [email_address] ,  [email_address]   Adesh Singh Senior Interaction De...
Agenda <ul><li>About Oracle User Experience </li></ul><ul><li>A brief history of our IIT association </li></ul><ul><li>Som...
Some faces from the UX team
About Oracle User Experience <ul><li>Oracle User Experience established in 1995 ( http://usableapps.oracle.com ) </li></ul...
A brief history of our partnership <ul><li>Oracle User Experience established in 1995, India User Experience and Design pr...
The good news <ul><li>Design schools are taking leadership in introducing new courses and starting new hybrid disciplines ...
Other reflections <ul><li>The rest of the world is moving fast on design – India’s services industry has a ‘back office’ a...
So lets peer into the future now..  <ul><li>The technology/information era is reaching its limits and the conceptual/exper...
Ecosystem building – 1 year view <ul><li>Internships </li></ul><ul><ul><li>Internships/projects during semesters & of long...
Ecosystem building – multi year view <ul><li>Embrace virtual tech to reduce dependence on travel </li></ul><ul><li>Leverag...
Ecosystem Opportunity I – Media/Tech Innovation <ul><li>India’s growth in IT and telecom was heavily fueled by outsourcing...
Ecosystem Opportunity II – Social Innovation <ul><li>India’s ascendancy to the league of economic superpowers (US, China, ...
<ul><li>Thank you </li></ul>
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Ecosystem building for Indian Design & User Experience Education

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My presentation at the 'Future of Design Education' symposium at IIT Kanpur's Design Program as part of the annual ADEX event. I share some ideas on how to build ecosystems in India connecting the design community and industry and some opportunity spaces.

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Ecosystem building for Indian Design & User Experience Education

  1. 1. Amit Pande Senior User Experience Manager, Oracle [email_address] , [email_address] Adesh Singh Senior Interaction Design Lead, Oracle Ecosystem building opportunities – Design Education in IIT system (Presented at ADEX, IIT Kanpur)
  2. 2. Agenda <ul><li>About Oracle User Experience </li></ul><ul><li>A brief history of our IIT association </li></ul><ul><li>Some reflections </li></ul><ul><li>Future ecosystem building opportunities </li></ul><ul><li>Some interesting opportunity spaces </li></ul>
  3. 3. Some faces from the UX team
  4. 4. About Oracle User Experience <ul><li>Oracle User Experience established in 1995 ( http://usableapps.oracle.com ) </li></ul><ul><li>India User Experience and Design practices setup in 2004 </li></ul><ul><li>Over 150 user experience professionals, 18 usability labs </li></ul><ul><li>Backgrounds in Design, HCI, Ethnography, Psychology </li></ul><ul><li>User Centered Design process with empirical basis </li></ul><ul><li>Not just pretty User Interfaces, entire User Experience with a focus on end user and business productivity </li></ul><ul><li>Some current work areas </li></ul><ul><ul><li>Design driven innovation across industry domains & platforms </li></ul></ul><ul><ul><li>R&D for emerging markets </li></ul></ul>
  5. 5. A brief history of our partnership <ul><li>Oracle User Experience established in 1995, India User Experience and Design practices setup in 2004 ( http://usableapps.oracle.com ) </li></ul><ul><li>Hiring and Internships – History of working with Interaction Design and Usability professionals from different IITs and supported diploma projects through its India operations </li></ul><ul><li>Research - Oracle UX has been in discussions with IIT and other institutions to identify research collaboration opportunities </li></ul><ul><li>Knowledge exchange - Students from different Design Programs have visited Oracle facilities as part of their Industrial Tours </li></ul><ul><li>Faculty visits and workshops – Our UX professionals have volunteered and taught Interaction Design and User Experience courses at IIT/NID </li></ul><ul><li>Community building – Through associations such as UPA and CHI city events have connected students with professionals </li></ul>
  6. 6. The good news <ul><li>Design schools are taking leadership in introducing new courses and starting new hybrid disciplines </li></ul><ul><li>Design programs and industry are beginning to collaborate to discuss curricula, projects and research </li></ul><ul><li>All IITs have in place excellent physical infrastructure for joint research and innovation oriented collaboration </li></ul><ul><li>There are bright and enthusiastic students and faculty and working professionals who are eager to collaborate on some of the ‘big’ questions </li></ul><ul><li>We’re able to make it to events like these! </li></ul>
  7. 7. Other reflections <ul><li>The rest of the world is moving fast on design – India’s services industry has a ‘back office’ and ‘tech-hub’ focus – Indian design faces competition from both West and East </li></ul><ul><li>Students and corporations can often both be shortsighted and have misconceptions about the other side </li></ul><ul><li>The research to market pipeline needs to be stronger - Internationally, Silicon Valley has a history of investing in research collaborations and taking inventions to market </li></ul><ul><li>There are still gaps in industry requirements and existing academic curricula – though often only in specific areas </li></ul><ul><li>Most collaboration initiatives often depend a lot on individual leadership and industry enthusiasts </li></ul><ul><li>In the daily grind of work, after these kinds of events collaboration and research go on the backburner! </li></ul>
  8. 8. So lets peer into the future now.. <ul><li>The technology/information era is reaching its limits and the conceptual/experience era is upon us </li></ul><ul><li>This is an era of Automation and Abundance and speed – but technology in itself is slowly becoming a utility </li></ul><ul><li>Globally economic competitiveness now largely depends on the ability to innovate and incubate new products and services </li></ul><ul><li>This incubation and innovation requires fresh design and systems thinking </li></ul><ul><li>IIT and other design education programs are uniquely positioned to play a much larger role and catalyze India’s economic future </li></ul><ul><li>IIT and other design programs can invest in building ‘ecosystems’ - stretching from point design solutions to Infrastructures and policies </li></ul><ul><li>=> IIT and other ecosystems should take on large problems because they have the scale, resources and leverage to succeed </li></ul>
  9. 9. Ecosystem building – 1 year view <ul><li>Internships </li></ul><ul><ul><li>Internships/projects during semesters & of longer duration </li></ul></ul><ul><ul><li>Student/faculty/professionals collaborating on ‘live’ projects </li></ul></ul><ul><ul><li>Responsible leadership to track, shepherd, execute projects </li></ul></ul><ul><li>Content is already out there - share knowledge openly about books, papers, references that are being used </li></ul><ul><li>Skills </li></ul><ul><ul><li>Communication and soft skills focus </li></ul></ul><ul><ul><li>Management skills – teaching full product ownership, not just ownership of the ‘design’ outcomes/deliverables </li></ul></ul><ul><li>Host events at IITs and other schools to disseminate design – Barcamps, Hackday style of unconferences </li></ul>
  10. 10. Ecosystem building – multi year view <ul><li>Embrace virtual tech to reduce dependence on travel </li></ul><ul><li>Leverage existing academic/corporate environments for remote collaboration – conference calls, WebEx, blogs </li></ul><ul><li>Research </li></ul><ul><ul><li>Minimize bureaucracy around MOU’s, budgets and resource sharing </li></ul></ul><ul><ul><li>Start research partnerships by focusing on small scale, relevant problems before tackling larger ones </li></ul></ul><ul><ul><li>Explore ‘open’ collaboration through business models such as ‘Innocentive’ ( www.innocentive.com ) </li></ul></ul><ul><li>Explore and leverage industry partnerships that provide IITs with interesting case studies (Asian SMB firms) </li></ul><ul><li>Collaborate more with social science schools </li></ul>
  11. 11. Ecosystem Opportunity I – Media/Tech Innovation <ul><li>India’s growth in IT and telecom was heavily fueled by outsourcing and distributed product development </li></ul><ul><li>Recent focus on in-market product incubation and since the big guys move slowly, huge opportunity to create products and services for the local and regional market </li></ul><ul><li>Internet based products (Zoho/Salesforce.com) can be setup for near-zero cost due to availability of programming infrastructure and network effects </li></ul><ul><li>Consumer/media product opportunities exist across the board - for mobility India is the perfect ‘learning lab’. Services (distribution, last mile gaps) also provide an off-the-scale opportunity </li></ul>
  12. 12. Ecosystem Opportunity II – Social Innovation <ul><li>India’s ascendancy to the league of economic superpowers (US, China, Germany, Japan) depends not only on its ability to innovate on technology and media </li></ul><ul><li>The biggest social and business opportunity in India for the next several decades is ‘Infrastructure’ </li></ul><ul><li>Whether hard (rail, airports, national security) or soft (high end services, customer orientation) – there are huge gaps and there are not enough entrepreneurs to fill these gaps </li></ul><ul><li>There is a once-in-a-lifetime opportunity for entrepreneurs and companies to design around social and market opportunities within Infrastructure (for e.g.: www.kiva.org ) </li></ul>
  13. 13. <ul><li>Thank you </li></ul>

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