Differences in perception and their effect on business communications
Group No. 5
Viraj Bhatt – 06
Nikhil Jamnare – 19
Kishore Vedantam – 58
Pranav Soman – 53
Amit Maisheri - 29
Differences in Perception and Their Effect on
Flow of Presentation
• What is perception
• What is communication
• Relation between perception & Communication
• Types of Perception in Communication
• How Perception Affects Communication?
• Video clip
What is Perception
• The ability to see, hear, or become aware of
something through the senses.
What is Communication?
• This generally defined as the activity of
conveying Information. Communication has
been derived from the Latin word
“COMMUNIS”, meaning to share.
Relationship Between Perception &
• Intended meaning is lost
• Different personalities, cultural differences or
• Self-perception, learned
perception, environmental perception and
Types of Perception in Communication
• Means - One sees others and the world around him
• Education and experience influence s self-perception
• our opinions about ourselves grow more and more consistent to change as
we become older and presumably wiser
• For instance, a student who constantly encourages himself to achieve a
greater heights in academics will definitely attain academic excellence.
• For instance, Ghanaians have impression that Nigerians are criminals and
short people in our society easily get angry.
• Groups and individuals perceive and evaluate their environment
• Not limited to the natural environment
• Includes factors such as built structures, customs, values, and other
individuals or groups
• Four-stage model:
1. An emotional response.
2. An orientative response with the construction of mental maps.
3. A classifying response as the individual sorts out the incoming
4. An organizing response as the individual sees causes and effects in the
• For example, if a child turned to a parent and said, "I hate you," that would
have one obvious perception, but if you were practicing for a play and you
read, "I hate you" in your script, the perception of the same words changes.
• Relatively permanent change in behavior that is a result of past
experience or practice.
• Learned perception is formed around personality, culture and habit.
Learned perceptions are thoughts, ideas and beliefs that are
formed by a person being taught.
• Whether they were formally taught or learned by example, an
individual will process and react based on his or her learned
• This can be seen in children reflecting their parent's personality
traits, religious beliefs and philosophy on life.
• Physical perception is based on the tangible
world. It's the way your physical ears and eyes
perceive something and how your mind
• Another example of physical perception is our
idea of color. Red represents danger or romance
while blue represents calm or water. The way a
person identifies with various colors is an
example of physical perception.
• Cultural perception differs from
environmental perception because it refers to
larger scale of a society and not a specific
environment based on the persons life.
• Culture perceptions will vary from city to city
and region to region.
Effect of Culture on Sense
• The researchers compared Americans who had
been living in Japan and Japanese who had been
living in the United States. The time for both was
a few years. Given the same picture and task, the
Americans who had been living in Japan were
close to the Japanese in the original study while
the Japanese who had been living in the United
States were virtually the same as the native-born
Americans. While other explanations are
possible, one strong suggestion is that even living
for an extended time in new culture can modify
sensation and cognitive processes.
Effect of Culture on Sound
• Japanese/English Difficulties With Speech Sounds
If you grew up speaking English, certain aspects of the Japanese language are
difficult for you to perceive. These aspects do not occur in English, so you
never learned to listen for them and you literally do not hear them. For
example, vowel length does not matter in English. You can say “Alabama” or
“Alabaaama,” and others would know you’re referring to a southern U.S.
state. Vowel length is important in Japanese. Japanese has short-duration
vowels and long-duration vowels. Vowel length in the following pairs of
Japanese words actually determines their meanings:
• obasan : aunt
• obaasan : grandmother
• Kita : came
• Kiita : heard
Effect of Culture on Food
• Cultures use food to reinforce and express
• Americans eat oysters but not snails. The
French eat snails but not locusts. The Zulus eat
locusts but not fish. The Jews eat fish but not
pork. The Hindus eat pork but not beef. The
Russians eat beef but not snakes. The Chinese
eat snakes but not people. The Jali of New
Guinea find people delicious.
Effect of Culture on Language
• Language plays a large and significant role in the
totality of culture. Far from being simply a
technique of communication, it is itself a way of
directing the perception of its speakers and it
promotes for them habitual modes of analyzing
experience into significant categories. And to the
extent that languages differ markedly from each
other, so should we expect to find significant and
formidable barriers to cross-cultural
communication and understanding.
How Perception Affects
• Manner of dress, eye contact, vocal tone posture, emphasis
Eg: A Customer Service Specialist who approaches the
customer in a casual manner may be perceived as not
having a professional approach towards delivering the
expectation and hence may loose the opportunity.
• Age, sex and familiarity with other people also affects
Eg: A Sales Executive who attended the 10th class student in a
retail store was astonished after the young brat finalized to
buy an iPad mini which was costing Rs.21K.
How Perception Affects
• Past & individual experiences moulds a person how he
feels , acts and thinks about others throughout his life.
Eg: A cashier in a Big retail store had been hypnotized by
the customer who made an eye to eye contact while
billing and due to which throughout her career, she
could not face the customers while billing which gives
negative vibe that she might be hypnotized again . This
in turn feels the customers is ignored.
• A shy or reserved person vs outspoken person dictate
and steer the communication.