Mr. VIVEK ARYA
HT Media Ltd
1. HT Media Limited (BSE: 532662, NSE: HTMEDIA) is an Indian mass media company based in
2. It has holdings in print, electronic and digital media.
3. The Hindustan Times newspaper was formally inaugurated in 1924 by Mahatma Gandhi, the
Father of the nation. In 1927, it was reborn as Hindustan Times Ltd., a limited liability company.
4. The newspaper has a pro-congress leaning and it is edited and managed by Congress Rajya
Sabha M.P., Shobhana Bhartia.
5. The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of (37.67
lakhs), placing it as the second most widely read English newspaper in India after The Times of
6. Other sister publications of Hindustan Times are Mint (English business daily), Hindustan (Hindi
Daily), Nandan (monthly children's magazine) and Kadambani (monthly literary magazine). The
media group also owns a radio channel, Fever.
7. Hindustan Times is owned by the KK Birla branch of the Birla family.
To encourage the ability that meets opposition with skill, competence and fortitude.
Be accountable for results in line with the company’s objectives, strategies and values.
Support our people and give them the freedom to perform and to provide our readers with information
to influence their environment.
•Continuous Self Renewal
Determination to constantly re-examine and re-invent ourselves for further innovation and creativity.
People are our greatest asset. We invest in them expect a lot and know that the rest will follow
HT Media strives to be a visionary organization and not an
organization with a vision. In our endeavor to have a shared
understanding, alignment and commitment, we have derived
our company’s vision that sets the course and empowers
people to take action
Fever 104 FM is available in Delhi (October ‘06), Mumbai (January ’07), Bangalore (March ‘07) and Kolkata
(January ‘08) with vibrant, youthful, creative and interactive programming! Fever 104 FM has lived up to the
promise of ‘Its all about the music’ in the true sense of the term.
•HT Media has believed in strengthening and empowering future generations through various mediums,
• The organization has forayed into Education, a new vertical, as a part of strategic expansion and social
support plans – aiming to provide quality education to India’s youth.
•Products from Hindustan Times English portfolio like HT Edge, HT Next, HT Education, which are
targeted at the youth, have been well received.
•HT Campus.com focuses on the guiding students towards their preferred careers;
•HT Pace, an initiative to bring the newspaper to classrooms across the country, events such as Campus
Calling, Hum se Poocho, HT Horizons mission MBA, Hindustan Times Aspirations etc. have been very
successful in helping students make sound education and career choices.
Event and Marketing
The primary focus of HT Events is to create IPRs that will grow in size and scale over time - a primary
example being the Hindustan Times Leadership Summit. In a short time, HT Events has mounted
some large scale events like HT City Delhi Shopping Fest, Miss India Worldwide, HT Polo, HT I Love
Delhi and Mint HT Luxury Conference
HT Marketing Solutions
HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete
and effective connect with the target consumers.
Paper recycling is the process of turning waste paper into new paper products.
There are three categories of paper that can be used as feedstock for making
Benefits of Paper
Reduces greenhouse gas emissions that can contribute to climate change by avoiding
methane emissions and reducing energy required for a number of paper products.
Extends the fibre supply and contributes to carbon sequestration.
Saves considerable landfill space.
Reduces energy and water consumption.
Decreases the need for disposal (i.e., landfill or incineration which decreases the
amount of CO2 produced).
Objective of the Project
The objective of this project to study
“Read.Renew.Recycle” an initiative taken
HT Media ltd.
Generalized discussion with company Mentor.
Validating Questionnaire through Pilot Testing
Survey Method (primary data)
Internet (secondary data)
SCOPE OF WORK:
•To do the market research and pin down the relevant targets.
•To target the relevant subjects which comes under the scope of this project such as
RWA’s, Offices, Schools, Institutions.
•Designing the area map of each region, for a procedural approach towards the targets.
•To fix official meetings with the targets to explain them the purpose of the project and gain their
support towards it.
•Organizing events in schools with the purpose of spreading awareness towards recycling of the
•Preparing the paper consumption database of each area
Cold calling on the numbers of RWA Presidents found on
Visits to each society and try to meet presidents.
Brief introduction about the project and convince them to
Organizing cultural events in their respective society so that we
can reach the masses.
•The environmental initiative taken by Hindustan times is successful to a great extent.
•Schools, colleges, organizations, and hospitals, all are ready to support this noble cause.
•The main agenda of this project is to make HT a no.1 company to recycle paper and take India
to the top in paper recycling.
•40% of institutions (schools, colleges, hotels, hospitals and offices) are ready for future pickup
i.e. ready to give their paper scrap to the HT scrap vendors instead of local scrap vendors
•70% are ready for supporting this initiative.
•30% showed no interest in the project as they did not like the deal ( what benefits they will get
by associating with the project). This was because of less awareness among people about the
•Emotional approach for the environment.
•Should treat them like a family member of the Hindustan times.(Customer Relationship
•Providing new schemes to the household.(Gift voucher like food coupons).
•We can maintain their parks, and put the logo in some trees of this intiative.
•Giving education to the students, that how to save the environment.
•It should be more students focused, because students are those who can spread the maximum
•Providing Goodies (Calander, Penstand, Cap) to the student with the logo of “GO GREEN
INITIATIVE BY HT”.