The Case : Mattel, Inc., the world’s most renowned and largest toy company in California USA, during August-September 2007 was thumped by a number of allegations regarding its flawed designs , hazardous quality and inefficient supply chains.
Background : Amidst competitive scenario where survival is the sole mantra, outsourcing through Asian countries was seen as only solution by the major companies to focus on cost cutting
Key issues :
To discuss Mattel’s emergence as the world's premier toy-maker
To critically examine the reasons behind Mattel’s product recalls for more than a decade
To identify the problems in outsourcing manufacturing operations to suppliers in low-cost countries
To suggest different ways of handling Mattel’s crisis