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Social Media & Online Branding for Sales & Marketing  Professionals
 

Social Media & Online Branding for Sales & Marketing Professionals

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How sales & marketing professionals can use social media & online branding for connecting with more people and building deeper relationships and monetise / generate revenue for the organisations?

How sales & marketing professionals can use social media & online branding for connecting with more people and building deeper relationships and monetise / generate revenue for the organisations?

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    Social Media & Online Branding for Sales & Marketing  Professionals Social Media & Online Branding for Sales & Marketing Professionals Presentation Transcript

    • 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1Enlargeas a Human BeingExcelas a Social Media BeingEvolveas a Personal Brand
    • 2Copyright © 2013 Dr. Amit Nagpal All rights reserved.SOCIAL MEDIA &ONLINE BRANDINGFORSALES & MARKETINGPROFESSIONALSDr Amit Nagpal, New Delhi
    • 3Copyright © 2013 Dr. Amit Nagpal All rights reserved.• 0- Introduction• 1-Formula for Social Media Mega Success• a) Mindful Content• b) Passionate Engagement• c) Heartfelt Collaboration• 2 The Art of Storytelling• 3 Building Online & Offline Communities• (& Understanding the Uniqueness of each platform)• 4 Conclusion• 5 Q & ADescriptionAgenda
    • 4Copyright © 2013 Dr. Amit Nagpal All rights reserved.Social Media Mega Success
    • 5Copyright © 2013 Dr. Amit Nagpal All rights reserved. Discussion Start with listening(Google alerts, Twitter search, Alltop blog search etc) Read and observeWhat is Social Media?What is a Brand?
    • 6Copyright © 2013 Dr. Amit Nagpal All rights reserved.Social Media Mega Success=Mindful Content+ Passionate Engagement+ Heartfelt CollaborationFormula for Social Media Mega Success
    • 7Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 8Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 9Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 10Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 11Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 12Copyright © 2013 Dr. Amit Nagpal All rights reserved. Takes commitment and focus to connect with people Inspiring trust & handling negative perceptions Too many relationships to handle Handling large communities (community members handlenegative comments) Start with a bang (welcome message) Personalised messages on special occassions Apply offline ideas online Balancing visibility with credibility (eg Linkedin endorsement) Do not disappear into the thin air Say it loud and clear (I care, we care)Its All in The Relationship
    • 13Copyright © 2013 Dr. Amit Nagpal All rights reserved.The Art of Storytelling
    • 14Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 15Copyright © 2013 Dr. Amit Nagpal All rights reserved. Why tell stories? (making stories and telling stories) Demonstrating our sincerity and passion Balance drama vs sincerity Inspire your customers to share stories Infographics-Visual StorytellingI have found my hero and he is me. George SheridanThe Art of Storytelling
    • 16Copyright © 2013 Dr. Amit Nagpal All rights reserved.Infographics
    • 17Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 18Copyright © 2013 Dr. Amit Nagpal All rights reserved. Do the right things first and then create the rightperception Show Not Tell Hashtags #passion #mypassion on Twitter Tools for creating right perception Wefollow.com Klout/Peerindex/Kred story Favstar.fm Create your own video (onetruemedia.com)Aesthetics & Perception
    • 19Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 20Copyright © 2013 Dr. Amit Nagpal All rights reserved.Building a Community
    • 21Copyright © 2013 Dr. Amit Nagpal All rights reserved. Demonstrating leadership on social media Demonstrating other soft skills Demonstrate that all comments and opinions are respected,dialogue and dissent is welcomed and even encouragedCommunication leads to community, that is, to understanding, intimacy and mutual valuing.- Rollo MayBuilding a Community
    • 22Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 23Copyright © 2013 Dr. Amit Nagpal All rights reserved.Understanding the Uniqueness ofeach platform
    • 24Copyright © 2013 Dr. Amit Nagpal All rights reserved. What goes viral on Facebook?Edge Rank ART Appeal (Interactivity), Relationship (regularity ofinteraction) & Time (Recency)Reasons why consumers like Facebook Pages Discounts Show support for brands to friends Get a freebie Updates on company activities, Sales and future projects Exclusive content Just like thatFacebook-Key Features
    • 25Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 26Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 27Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 28Copyright © 2013 Dr. Amit Nagpal All rights reserved.What goes viral on Linkedin?Linkedin groupsLinkedin TodayLinkedin ProfileLinkedin-Key Features
    • 29Copyright © 2013 Dr. Amit Nagpal All rights reserved. What goes viral on Twitter? Let us exerciseTwitter-Key Features
    • 30Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 31Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 32Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 33Copyright © 2013 Dr. Amit Nagpal All rights reserved.EmbedTweetMake boardsRepin, share the content of othersPinterest-Key Features
    • 34Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 35Copyright © 2013 Dr. Amit Nagpal All rights reserved. What goes viral on Google +? # on Google +Google + -Key Features
    • 36Copyright © 2013 Dr. Amit Nagpal All rights reserved.Measuring Online InfluenceKlout, Kred & Peerindex
    • 37Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 38Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 39Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 40Copyright © 2013 Dr. Amit Nagpal All rights reserved.Deliver Excitement, Surprise & DelightThats all
    • 41Copyright © 2013 Dr. Amit Nagpal All rights reserved.
    • 42Copyright © 2013 Dr. Amit Nagpal All rights reserved. 42Enlargeas a Human BeingExcelas a Social Media BeingEvolveas a Personal Brand
    • 43Copyright © 2013 Dr. Amit Nagpal All rights reserved.www.dramitnagpal.comThank You