Your SlideShare is downloading. ×
0
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
From CXO to CEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

From CXO to CEO

1,679

Published on

How CXOs can become CEOs by sharing their stories, inspiring others and building their brand as a by product

How CXOs can become CEOs by sharing their stories, inspiring others and building their brand as a by product

Published in: Business, Health & Medicine
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,679
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
16
Comments
2
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. From CXO to CEO Just by sharing stories Dr Amit Nagpal Storytelling on Social Media www.dramitnagpal.com
  • 2. 2Copyright © 2013 Dr. Amit Nagpal All rights reserved. 2 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved. • 0- How Storytelling builds brands? • 1-Thought Leadership & Personal Branding • 2 Building online and offline personal brand (& Understanding the Uniqueness of each platform) • 3 Aligning personal brand with organisation brand Description Agenda
  • 4. 4Copyright © 2013 Dr. Amit Nagpal All rights reserved. 0- How Storytelling builds brands?
  • 5. 5Copyright © 2013 Dr. Amit Nagpal All rights reserved. How does organisation benefit?  More revenues through branding of sales profesionals.  Better relationships with vendors, government & other stakeholders through improved perception of top management & front end staff  Every employeee is like a brick in the organisation and organisation brand is only a sum total  Employee brand gets aligned with organisation brand 0- How Personal Branding benefits the Organisation & Individual?
  • 6. 6Copyright © 2013 Dr. Amit Nagpal All rights reserved. Two approaches to Personal Branding  Focus on I or self-promotion and branding as the primary objective  Focus on inspiring others through personal success stories and personal brand as a by product. Over time, increase focus on success stories of customers and how you helped / mentored people 0- How Personal Branding benefits the Organisation & Individual?
  • 7. 7Copyright © 2013 Dr. Amit Nagpal All rights reserved. Sharing incidents / life stories in such a way that it improves the perception & reputation (of individual or business) and thus contribute to brand building.  One liner stories  Anecdotes  Stories  Autobiography/Biography What is (Professional) Storytelling?
  • 8. 8Copyright © 2013 Dr. Amit Nagpal All rights reserved. When you share inspiring success stories, a great personal/business brand is a gift from the Universe.
  • 9. 9Copyright © 2013 Dr. Amit Nagpal All rights reserved. Social Media Mega Success= Mindful Content (Catchy stories) + Passionate Engagement (Engaging with the story's audience) + Heartfelt Collaboration (promoting the stories of others, joint e-books etc) Formula for Social Media Mega Success
  • 10. 10Copyright © 2013 Dr. Amit Nagpal All rights reserved. High Energy + Prompt Action = Superhero
  • 11. 11Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Stories deliver information, connect people on an emotional level and build community.  Most of the people (esp in Community-centric cultures) prefer to share inspiring success stories and prefer building brands as more of a byproduct rather than promote themselves directly.  People feel comfortable with stories as they are full of depth and meaning. No wonder stories often end with the 'moral of the story'.  Stories stay in our mind or memory and also help us attract more customers .  Stories entertain. Twists and turns make stories all the more interesting and entertaining. “There is no greater agony than bearing an untold story inside you.” Maya Angelou How Storytelling builds brands?
  • 12. 12Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Storytelling is also edutainment or "Education + Entertainment"  Stories are all about the spirit of caring (inspiring) and sharing (experiences & lessons)  If storytelling is used to inspire others and build our brand/reputation too in the process, it becomes a good example of enlightened self- interest. Both the storyteller and audience benefit in the process.  Stories are the most powerful way of building brands, be it personal, organisations or products.  Every life has a story and every story must be brought to life (when it is put in words, audio or video, the story comes to life.) “There is no greater agony than bearing an untold story inside you.” Maya Angelou How Storytelling builds brands?
  • 13. 13Copyright © 2013 Dr. Amit Nagpal All rights reserved. The motivation to participate in social media is to tell our story & interact with others in the process. Building and finding a community of people who encourage and challenge us make it worthwhile. Jon Mertz
  • 14. 14Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1-Thought Leadership & Personal Branding
  • 15. 15Copyright © 2013 Dr. Amit Nagpal All rights reserved.  3 steps to thought leadership- Walk the Walk, Talk the Talk & Walk the Talk (Formulate, Communicate & Demonstrate)  Uncluttering the mind through Meditation & other tools  Case study- Using Twitter Thought Leadership
  • 16. 16Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Walk the Walk-Formulate  Talk the Talk-Communicate  Walk the Talk-Demonstrate Client case study (success of Beta version etc) Client Testimonials 3 Steps to Thought Leadership
  • 17. 17Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 18. 18Copyright © 2013 Dr. Amit Nagpal All rights reserved. A PICTURE SAYS A THOUSAND WORDS
  • 19. 19Copyright © 2013 Dr. Amit Nagpal All rights reserved. II-Building online and offline personal brand
  • 20. 20Copyright © 2013 Dr. Amit Nagpal All rights reserved. You don’t build a personal brand. People do, when they see excellence & have pride in associating with you. Great brands are built by sharing and caring. Fill the emotional and ego tanks of the other. Find the needs of your community members and then look for opportunities to collaborate. People believe it when someone else is appreciating you and God comes to your rescue when someone else is praying for you. Personal Branding is not personal bragging
  • 21. 21Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 22. 22Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Let the Personal Website & Blog be the foundation  Choose the social media which suits your taste  Be consistent and clear  Social Media is a glasshouse  Talk of ethics and positive emotions  Walk the Talk Online Branding
  • 23. 23Copyright © 2013 Dr. Amit Nagpal All rights reserved. Take your stories offline  Speaking at conferences & workshops  Books & E-books  Writing a column  Addressing the mass media  Clothing & Style Offline Branding
  • 24. 24Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 25. 25Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Why tell stories? (making stories and telling stories)  Demonstrating our sincerity and passion  Balance drama vs sincerity  Inspire your customers to share stories  Infographics-Visual Storytelling The Art of Storytelling
  • 26. 26Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Once upon a time there was something called thinking Mind .......and then humanity evolved and developed intuitive Soul. #future  Some want to join Bollywood and Hollywood. Some have realized 'Lifewood' is no less dramatic and has action, romance, comedy, climax and all the other drama. One liner stories
  • 27. 27Copyright © 2013 Dr. Amit Nagpal All rights reserved.  King or a Kingmaker? Recently a politician approached me for personal branding and asked me, "You don't want to be the King, you rather like being the Kingmaker?" I said, "Neither the King, nor the Kingmaker. I prefer to be the Brandmaker. If someone becomes the King as a result, I would be glad to share the joy."  Tough question indeed! A participant in a recent 'Enlarge Excel Evolve' workshop asked me, ''How can i be good to ungrateful people around me? I am still an unenlightened human being''. Tough question indeed! I joked, ''Initially be good to good people. When you become successful, then you can be good to all people.'' Anecdotes
  • 28. 28Copyright © 2013 Dr. Amit Nagpal All rights reserved. Are you getting ready with your story? Not only the story should inspire, but it must be told at the right time. 1) When the struggle has become a victory. 2) When audience has the maturity to understand. 3) When you have developed an emotional connect with the audience. 4) When God has added enough drama to make it interesting. Keep writing the incidents/anecdotes, compile your struggles and successes, and, When the Time is ripe, the Story appears!!! When the Time is ripe, the Story appears!!!
  • 29. 29Copyright © 2013 Dr. Amit Nagpal All rights reserved. Show Don't Tell  Tools for creating right perception  Wefollow.com  Klout/Peerindex/Kred story  Favstar.fm  Create your own video (onetruemedia.com) Tell an aesthetically appealing story
  • 30. 30Copyright © 2013 Dr. Amit Nagpal All rights reserved. 30 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 31. 31Copyright © 2013 Dr. Amit Nagpal All rights reserved. Qualities of a Great Story
  • 32. 32Copyright © 2013 Dr. Amit Nagpal All rights reserved. Great stories :-  form an emotional connect  make you feel that you know the person  are unpredictable and have interestig twists and turns  are about heroism and positive endings  inspire action  demonstrate passsion and persistence of the hero  have heroes who win against odds  balance drama vs sincerity  Touch your heart and soul The Art of Storytelling
  • 33. 33Copyright © 2013 Dr. Amit Nagpal All rights reserved. PUNCH & STYLE
  • 34. 34Copyright © 2013 Dr. Amit Nagpal All rights reserved. Understanding the Uniqueness of each platform
  • 35. 35Copyright © 2013 Dr. Amit Nagpal All rights reserved. Visual Storytelling on Facebook/Pinterest 140 character stories on Twitter Short and sweet stories for Linkedin/Google + Short and catchy stories on Blog Understanding the Uniqueness of each platform
  • 36. 36Copyright © 2013 Dr. Amit Nagpal All rights reserved. Write Your Online Profiles in Story Format
  • 37. 37Copyright © 2013 Dr. Amit Nagpal All rights reserved. Stories create excitement and go Viral
  • 38. 38Copyright © 2013 Dr. Amit Nagpal All rights reserved. 140 Character Stories on Twitter
  • 39. 39Copyright © 2013 Dr. Amit Nagpal All rights reserved. Aggregating your best stories results in a ‘Powerful Personal /Business Brand’
  • 40. 40Copyright © 2013 Dr. Amit Nagpal All rights reserved. Share the stories of others to spread the magic
  • 41. 41Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 42. 42Copyright © 2013 Dr. Amit Nagpal All rights reserved. 42 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 43. 43Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Demonstrating leadership on social media  Demonstrating other soft skills  Demonstrate that all comments and opinions are respected, dialogue and dissent is welcomed and even encouraged  Talk and stimulate conversation wthout pushing products  Encourage dialogues among customers  Understanding the power of members (eg Twitter followers)  Appreciate but with sincerity  Encourage mashups (like collage) eg onetruemedia.com  Be authentic. Show the people, who work behind the stage Communication leads to community, that is, to understanding, intimacy and mutual valuing. - Rollo May Building a Community
  • 44. 44Copyright © 2013 Dr. Amit Nagpal All rights reserved. III-Aligning personal brand with organisation brand
  • 45. 45Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Communicating the same core values  Organisational brand first Aligning personal brand with organisation brand
  • 46. 46Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 47. 47Copyright © 2013 Dr. Amit Nagpal All rights reserved.  So, how inspiring is going to be your story?  Will you win over the villains and antagonists and emerge as the hero?  Are you the scriptwriter or you have left it to the fate? "Great storytellers—and, I suspect, great leaders—are skeptics who understand their own masks as well as the masks of life, and this understanding makes them humble. They see the humanity in others and deal with them in a compassionate yet realistic way. That duality makes for a wonderful leader." Robert McKee How inspiring is going to be your story?
  • 48. 48Copyright © 2013 Dr. Amit Nagpal All rights reserved. Aggregate your achievements at one place to give a powerful impression Deliver Excitement, Surprise & Delight on Social Media (& offline too) That's all  Build the Brand of Others & They will build yours
  • 49. 49Copyright © 2013 Dr. Amit Nagpal All rights reserved. "Whenever I encounter a trial or a obstacle, I just regard it as another of life's dramas and I face it head on. We are all the protagonists in the drama of our own lives so we may as well play our role as the hero to the fullest. Its especially important for the young people to have this attitude. If we react to everything that happens with surprise, panic, complaint and sadness, we can't be a hero.We will just end up ruining the whole drama." Dr Daisaku Ikeda
  • 50. 50Copyright © 2013 Dr. Amit Nagpal All rights reserved. 50 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 51. 51Copyright © 2013 Dr. Amit Nagpal All rights reserved. www.dramitnagpal.com Thank You Find out more about “The Power of Storytelling” here http://bit.ly/1bJsCWC

×