10 Reasons Why Every CXO Must DO Personal Branding
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10 Reasons Why Every CXO Must DO Personal Branding

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Why personal branding is becoming a necessity for CXOs

Why personal branding is becoming a necessity for CXOs

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10 Reasons Why Every CXO Must DO Personal Branding Presentation Transcript

  • 1. 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 10 Reasons Why Every CXO Must Do Personal Branding Dr Amit Nagpal, New Delhi www.dramitnagpal.com
  • 2. 2Copyright © 2013 Dr. Amit Nagpal All rights reserved. 2 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved. Personal Branding, a new concept, can be very useful for both individuals and organizations. 1) How personal branding benefits the organisation and individual 2) Thought Leadership and Personal Branding 3) Building Online & Offline personal brand 4) !0 reasons why CXOs must do Personal Branding. 5) Aligning personal brand with organisation brand Description Agenda
  • 4. 4Copyright © 2013 Dr. Amit Nagpal All rights reserved. I- How Personal Branding benefits the Organisation & Individual?
  • 5. 5Copyright © 2013 Dr. Amit Nagpal All rights reserved. Role of Perception & Perception Management You may use state of the art technology but how do I know? Does your technology have a human touch? Limitations of human mind However good intentions we may have, people look mainly at our presentations 0- How Personal Branding benefits the Organisation & Individual?
  • 6. 6Copyright © 2013 Dr. Amit Nagpal All rights reserved. How does organisation benefit?  More revenues through branding of sales profesionals.  Better relationships with vendors, government & other stakeholders through improved perception of top management & front end staff  Every employeee is like a brick in the organisation and organisation brand is only a sumtotal  Employee brand gets aligned with organisation brand 0- How Personal Branding benefits the Organisation & Individual?
  • 7. 7Copyright © 2013 Dr. Amit Nagpal All rights reserved. Use Twitter to communicate thought leadership  Thought leadership is becoming a compulsion in IT and other high tech industries & Twitter is a great tool to communicate thought leadership Two approaches to Personal Branding  Focus on I or self-promotion and branding as the primary objective  Focus on inspiring others through personal success stories and personal brand as a by product. Over time, increase focus on success stories of customers and how you helped / mentored people 0- How Personal Branding benefits the Organisation & Individual?
  • 8. 8Copyright © 2013 Dr. Amit Nagpal All rights reserved. II-Thought Leadership & Personal Branding
  • 9. 9Copyright © 2013 Dr. Amit Nagpal All rights reserved.  3 steps to thought leadership- Walk the Walk, Talk the Talk & Walk the Talk (Formulate, Communicate & Demonstrate)  Uncluttering the mind through Meditation & other tools  Case study- Using Twitter Thought Leadership
  • 10. 10Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Walk the Walk-Formulate  Talk the Talk-Communicate  Walk the Talk-Demonstrate Client case study (success of Beta version etc) Client Testimonials 3 Steps to Thought Leadership
  • 11. 11Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 12. 12Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Be conscious of the energy you send into the Universe.  Spirituality helps you connect with deeper self and deep passion.  Content on social media & offline presentations are crucial for success and spirituality boosts our creativity.  It makes you focus on the goodness in others making you a better collaborator  Increase in consciousness means desire for personal growth Spirituality & Personal Branding
  • 13. 13Copyright © 2013 Dr. Amit Nagpal All rights reserved.  It gives you a never ending energy with positivity flowing from inside and outside  You respect the divinity in all, so you automatically develop a global mindset  A genuinely spiritual person inspires trust with energy and behavior  Spirituality says we write our own destinies with our thoughts & actions. Better get serious about each thought, word & deed.  Since the blame game is over, you will start a new game, where you are the captain, the skipper, the woman in charge. Spirituality & Personal Branding
  • 14. 14Copyright © 2013 Dr. Amit Nagpal All rights reserved. III-Building online and offline personal brand
  • 15. 15Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Words carry energy and so do Images  Personal branding is not personal bragging Enlarge, Excel & Evolve-A personal branding philosophy  Online and Offline branding  Storytelling as a branding tool  Role of mindful content, passionate engagement & heartfelt collaboration Building online and offline personal brand
  • 16. 16Copyright © 2013 Dr. Amit Nagpal All rights reserved. ENERGY MATTERS
  • 17. 17Copyright © 2013 Dr. Amit Nagpal All rights reserved.  You don’t build a personal brand. People do, when they see excellence & have pride in associating with you.  Great brands are built by sharing and caring.  Fill the emotional and ego tanks of the other.  Find the needs of your community members and then looking for opportunities to collaborate.  People believe it when someone else is appreciating you and God comes to your rescue when someone else is praying for you.  Remember to talk passionately about others and humbly about self.  Constant and consistent communication is a must for branding. Personal Branding is not personal bragging
  • 18. 18Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Personal Branding is not a substitute for quality, but a tool to communicate your quality as a person-your knowledge, skills and attitude (KSA).  A successful personal brand also demands complete commitment to your profession. In simple words, “If there is a will, you will, if there is half-will, you never will.”  Every time something goes wrong, look within, give people a benefit of doubt and stay focused on the positive side of people.  Your friends/followers/connections must stay in love with you and your core values to support you in your journey. You can continue to offer value as a brand, only if your passion is deep and inexhaustible.  Personal Branding is not about creating a larger than life image; it is about aspiring to be as beautiful and large as life is.  So Enlarge as a Human Being, Excel as a Social Media being and Evolve as a Personal Brand Personal Branding is not personal bragging
  • 19. 19Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 20. 20Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Let the Personal Website & Blog be the foundation  Choose the social media which suits your taste  Be consistent and clear  Social Media is a glasshouse  Talk of ethics and positive emotions  Walk the Talk Online Branding
  • 21. 21Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Books & E-books  Writing a column  Speaking at conferences & workshops  Addressing the mass media  Clothing & Style Offline Branding
  • 22. 22Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 23. 23Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Why tell stories? (making stories and telling stories)  Demonstrating our sincerity and passion  Balance drama vs sincerity  Inspire your customers to share stories  Infographics-Visual Storytelling The Art of Storytelling
  • 24. 24Copyright © 2013 Dr. Amit Nagpal All rights reserved. Infographics-visual stories
  • 25. 25Copyright © 2013 Dr. Amit Nagpal All rights reserved. Are you getting ready with your story? Not only the story should inspire, but it must be told at the right time. 1) When the struggle has become a victory. 2) When audience has the maturity to understand. 3) When you have developed an emotional connect with the audience. 4) When God has added enough drama to make it interesting. Keep writing the incidents/anecdotes, compile your struggles and successes, and, When the Time is ripe, the Story appears!!! When the Time is ripe, the Story appears!!!
  • 26. 26Copyright © 2013 Dr. Amit Nagpal All rights reserved.  The great hero knows, which moment requires the drama, and which moment requires perfect sincerity.  Life may be a drama, We may be playing a mere role. Yet with some people you need no scripts, Coz' the dialogues come straight from the soul!!  Leaders must give a happy ending to the story. Even if it is, ''And they struggled happily thereafter.''  Sometimes the story does not need a villain. Life itself has become a villain, a test, to bring out your best. Thoughts on Storytelling
  • 27. 27Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 28. 28Copyright © 2013 Dr. Amit Nagpal All rights reserved. 28 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 29. 29Copyright © 2013 Dr. Amit Nagpal All rights reserved. Mega Successsful Personal Brand = Mindful Content + Passionate Engagement + Heartfelt Collaboration A Formula for Mega Success
  • 30. 30Copyright © 2013 Dr. Amit Nagpal All rights reserved. IV 10 Reasons Why Every CXO Must Do Personal Branding
  • 31. 31Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Personal branding improves the probability of the CXO becoming a CEO.  The CXOs of Marketing and Finance have an edge over other functions in the race to become CEO, as promoters tend to be biased towards them (because one function brings money and the other saves money).  CXOs heading the HR, Information, Operations and other functions may naturally be left behind in this tough race. Personal Branding can help them play on a level playing field. The CEO Race
  • 32. 32Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Many westerners are joining Indian organizations due to increase in MNCs and global work environment.  Since westerners are using personal branding often, Indians must also get familiar with personal branding to compete successfully at a level playing field, with western colleagues. Increasing westerners in the workforce
  • 33. 33Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Easy availability of global manpower including qualified professionals.  Creating a unique identity for yourself to separate yourself from the crowd become essential. Hyper-competition
  • 34. 34Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Many MNCs in USA are training their sales force to do personal branding as it increases the sales revenues and the salesperson’s standing in the market.  MNCs do not oppose the personal branding efforts of their employees and can be even supportive.  Employees must also balance individual and organizational interests in such cases. For example mentioning the company website first and personal website below (on Linkedin profile) is a healthy practice. Increase of MNCs and global work practices
  • 35. 35Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Decreased job security due to increase in mergers, acquisitions and layoffs  To make oneself more secure and less vulnerable in such a scenario, personal branding is a useful tool.  It becomes important that you have a reputation and image beyond your organization’s boundaries. Decreased job security
  • 36. 36Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Eastern societies are also moving towards a culture of individualism and people are more becoming more ambitious.  Highly ambitious people must use personal branding tools to help them achieve their ambitions. Increasing individualism and ambitions
  • 37. 37Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Increased job hopping and changing definition of employee loyalty  One often hears in IT industry that a person who does not change a job in 3 years is not capable and is not getting another job.  Organizations have also changed their expectations and do not always expect long term loyalties.  Having a strong personal brand increases your negotiating power in the interview. Changing definition of employee loyalty
  • 38. 38Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Sometimes sincere and loyal employees become victims of office politics and are forced to leave organizations.  Employees have become more assertive and want to ensure that their personal interests are also taken care of. More assertive employees
  • 39. 39Copyright © 2013 Dr. Amit Nagpal All rights reserved.  In the age of digital and social media we live in, the young will play more and more critical role in the top management.  MNCs have a clear preference for the young blood and middle aged CXOs may have more job insecurity. The Young and even younger CEO
  • 40. 40Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Personal Branding makes you less vulnerable by improving your job prospects and increasing your bargaining power.  At the end of the day you can be more assertive and also more secure. Increasing instability in economies
  • 41. 41Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 42. 42Copyright © 2013 Dr. Amit Nagpal All rights reserved. V-Aligning personal brand with organisation brand
  • 43. 43Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Communicating the same core values  Organisational brand first Communication leads to community, that is, to understanding, intimacy and mutual valuing. - Rollo May Aligning personal brand with organisation brand
  • 44. 44Copyright © 2013 Dr. Amit Nagpal All rights reserved. BE PRECISE
  • 45. 45Copyright © 2013 Dr. Amit Nagpal All rights reserved. TRACK YOUR ACHIEVEMENTS
  • 46. 46Copyright © 2013 Dr. Amit Nagpal All rights reserved. Measuring Online Influence Klout, Kred & Peerindex
  • 47. 47Copyright © 2013 Dr. Amit Nagpal All rights reserved. Deliver Excitement, Surprise & Delight on Social Media (& offline too) That's all 
  • 48. 48Copyright © 2013 Dr. Amit Nagpal All rights reserved. Aggregate your achievements at one place to give a powerful impression Build the Brand of Others & They will build yours
  • 49. 49Copyright © 2013 Dr. Amit Nagpal All rights reserved. 49 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 50. 50Copyright © 2013 Dr. Amit Nagpal All rights reserved. www.dramitnagpal.com Thank You