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Intro to Web Analytics - Measuring Marketing ROI

by Product Manager at na on Jul 08, 2009

  • 3,141 views

• Key Terms ...

• Key Terms
• Google Analytics Demo
• How do you optimize websites based on analytics (data driven decision making)
• Omniture
• Measuring SMM (sentiment, quality of visitors, buzz and engagement / authority, influence and reach)
• Other tools

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Intro to Web Analytics - Measuring Marketing ROI Intro to Web Analytics - Measuring Marketing ROI Presentation Transcript