Impression – A single appearance of an advertisement on a web page.
CTR – Click Through Rate - The number of people who clicked your ad divided by the number of people who viewed it.
Goal – An action performed on your site (download, checkout, registration, etc…)
Conversion Rate – The number of people who completed a goal divided by the total number of visitors to your site
Pricing Models Fixed Cost / Fixed Duration CPM - Cost per 1000 Impressions CPC - Cost per Click CPA - Cost per Action - The advertiser pays a fixed amount for each specified action linked to the ad. Action could be a form submission, a sale (CPS) a lead (CPL) etc. Publisher Friendly Advertiser Friendly
Methods of Advertising Online
List of Methods & Tools
Search Ads - Google, Yahoo, MSN
Display Ads – DoubleClick, Right Media Exchange
Social Ads – FB, Orkut, LinkedIn
Email Marketing – Blue Sky Factory, EmailBrain
Affiliate – Amazon, Commission Junction
Goals: Consideration / Conversion
Control: Keyword, geography, demographic, time, budget