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Story Structure andModern StorytellingAmit Kapoor
argument | STORY    analysis | SYNTHESIS    function | DESIGN      logic | EMPATHY    serious | PLAYaccumulation | MEANING
We are all Storytellers
Discover your Structure
Choose a story Outline your storyUse five post-it notes
Beginning |   Middle |   End
Struggle,  Base           Complication,      New Reality,        Higher Stakes,    Reality, Setup           Development   ...
ContextCharacter ChangeChallengeCredibleConcreteConnect
A Retail Story
Customer | Employee | Company
Story Spine
Once upon a time...Everyday...But one day...Because of that...And then…Until finally...Ever since then...
Once upon a time...        Base                          RealityEveryday...                         Change/But one day... ...
Retail Story Exercise
Introduce the NewConnect with Customers   Pitch to Investor  Engage Employees          …
Who I Am / Why I Am Here The Vision / Leading to the Future     Sparking Action / Change  Teaching / Sharing Knowledge    ...
Talk   ImageText & ImageTalk & Image Role Play   Video
Solve the            Build the          Develop the                Tell the  Problem              Message              Sto...
Allows the         Builds on       User to            Users’                         Builds on       Allows the       Enga...
Tablet Case Example
Device Installed Base in 2015 by OS and Device Format                                                      (In million uni...
SynthesizingDisciplined  Creative Respectful  Ethical
Amit Kapoorwww.amitkaps.comme@amitkaps.com
Story Structure and Modern Storytelling
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Story Structure and Modern Storytelling

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A session on structuring your own story and using storytelling in modern corporate settings. @Azim Premji University Sept 2012

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  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
  • Let me start by setting the context here. I am going to talk about three skills for the future - which are very important. The Synthesizing Mind - There is an information overload. Your ability to synthesize and bring coherence to these facts is very important in the coming future. What facts / information makes sense, what to keep and what not to keep. And synthesize not only for yourself but also how you communicate that synthesis - through mindmaps, storytelling, analogies, system thinking etc.The Disciplined Mind - the practice of doing something and you become good at it, Mastering a new way of thinking (and I am not talking subject matter) but really skills that can be applied. A lens that you can use to view a problem from. It requires ten years to become good anything.The Creative Mind - Out of box thinking - which requires mastery of where you know - then only you can go out of the box. It requires the ability to take chance, take the risk, be not afraid to fail and say "what can I learn from this".  It requires you come up with work that changes how other people think or behave - then only you can call it creative - make the change happen
  • Transcript of "Story Structure and Modern Storytelling"

    1. 1. Story Structure andModern StorytellingAmit Kapoor
    2. 2. argument | STORY analysis | SYNTHESIS function | DESIGN logic | EMPATHY serious | PLAYaccumulation | MEANING
    3. 3. We are all Storytellers
    4. 4. Discover your Structure
    5. 5. Choose a story Outline your storyUse five post-it notes
    6. 6. Beginning | Middle | End
    7. 7. Struggle, Base Complication, New Reality, Higher Stakes, Reality, Setup Development ResolutionBeginning | Middle | End Change/ Climax Conflict /Resolution Inciting Moment of Event Truth
    8. 8. ContextCharacter ChangeChallengeCredibleConcreteConnect
    9. 9. A Retail Story
    10. 10. Customer | Employee | Company
    11. 11. Story Spine
    12. 12. Once upon a time...Everyday...But one day...Because of that...And then…Until finally...Ever since then...
    13. 13. Once upon a time... Base RealityEveryday... Change/But one day... ConflictBecause of that... StruggleAnd then… Climax /ConflictUntil finally... Resolved New RealityEver since then...
    14. 14. Retail Story Exercise
    15. 15. Introduce the NewConnect with Customers Pitch to Investor Engage Employees …
    16. 16. Who I Am / Why I Am Here The Vision / Leading to the Future Sparking Action / Change Teaching / Sharing Knowledge Values-in-ActionCommunicating Who the Company is I Know What You Are Thinking
    17. 17. Talk ImageText & ImageTalk & Image Role Play Video
    18. 18. Solve the Build the Develop the Tell the Problem Message Story Story• Define problem • Structure • Apply story spine • Develop the story• Develop thoughts /pyramid principle /visual hypotheses • Develop message • Develop • Practice - Retell• Collect facts • Map audience storyboard and Relive• Conduct analysis • Understand • Mock-up story • Revisit the output• Synthesize output outcome and visual
    19. 19. Allows the Builds on User to Users’ Builds on Allows the Engage Perspective Users’ User to Engage Perspective ‘Killer’Makes the Elements ‘Killer’ Shows the Insight Makes the Elements Data Shows theJump OutInsight Jump Data Out Focuses on Substance, Focuses on not Graphic Substance, not Graphic
    20. 20. Tablet Case Example
    21. 21. Device Installed Base in 2015 by OS and Device Format (In million units, estimates for 2015) 2 Others 147 47 Others 18 Blackberry 282 Windows Legacy 805 206 Android 1,143 OS X 101 334 iOS 423 Windows 8 1,027 WindowsPhone 388 54 Smartphones Tablets PCs (2383 M units) (643 M units) (1851 M units)Notes: Windows 8 from 2013, Lifecycle for Tablets – 4 yrs, PCs – 5 yrs and Smartphone – 3yrsSource: IDC, Gartner, Morgan Stanley, Amit’s Analysis
    22. 22. SynthesizingDisciplined Creative Respectful Ethical
    23. 23. Amit Kapoorwww.amitkaps.comme@amitkaps.com
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