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Facebook is one platform that has been exploited the most by users and brands and continues to remain at the top since its inception. It has moved past all its competitors and enjoys a monopoly in the market. Most of the marketing professionals across nations use facebook to market their products in the most effective manner. When a brand creates its identity on facebook the prime concern is to reach out to its maximum prospective users.
The biggest challenge is to get those facebook likes and to ensure a constant interaction of users with the brand such that the traffic on the page does not sway away. Increasing the number of likes brings in more traffic because people are generally influenced by the number of followers a particular page has