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Social Media Marketing for Real Estate, http://socialappshq.com/ Off late if you log into your accounts on any of the social media platforms, one thing you are sure to find in abundance are ...

Social Media Marketing for Real Estate, http://socialappshq.com/ Off late if you log into your accounts on any of the social media platforms, one thing you are sure to find in abundance are advertisements and invitations to various social campaigns. In today’s time social media is full of such marketing strategies, and it goes without saying that they are effective too. All brands, belonging to any field are taking help of the social media domain to strategize their plan of action such that a proper positioning of their product can be done along with detailed brand awareness programmes.

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Social media Social media Presentation Transcript

  • Social Media Marketing for Real Estate Off late if you log into your accounts on any of the social media platforms, one thing you are sure to find in abundance are advertisements and invitations to various social campaigns. In today’s time social media is full of such marketing strategies, and it goes without saying that they are effective too. All brands, belonging to any field are taking help of the social media domain to strategize their plan of action such that a proper positioning of their product can be done along with detailed brand awareness programmes. One of the less ventured fields is that of the Real Estate. This is one field that has gained momentum in the recent past. Their presence on the social media has increased and they are using it to promote themselves largely. 1. Facebook This is one platform on the social media that has been used the most both by brand managers and users. Most of the target group can be reached easily on this platform. On facebook social media marketing is done by the way of many campaigns that are organised by managers to gain attention of the users. Photo and Video contests are two types of campaigns that get a lot acceptance and many entrants. If the price being awarded is huge, automatically people feel an urge to register themselves. Also in these contests not much is asked to be done other than uploading pictures on a given topic and sharing it with friends to make it viral, updating videos such that they add an interesting factor to the brand’s Facebook page. Facebook has undoubtedly given great results and realtors continue to use it as the most powerful tool. 2. Twitter This is also one platform that is doing well with the brands. Brands are creating trending hashtags to come into the limelight and achieve greater heights. Vote contests on Twitter have increased the effect of twitter campaigns to a large extent. Here the realtors upload
  • pictures of various sites that they are currently working for and users are supposed to vote for the ones which they would prefer. Once a vote is done a tweet is sent to all the followers of that brand. It increases the chances of bringing more visitors to your page and eventually it helps in upgrading the brand’s social media influence. 3. Blogs Articles and write ups about real estate were at one point of time hard to find. But today with the advent of social media more and more realtors are blogging about their presence in the society. Articles generally contain the areas that they are currently working at, the deals that they can provide and highlight the USP of the place as well as for them. With more people preferring to analyse and check before making huge investments blogs work in the favour of these real estate agents. They are effective and build a goodwill about the brand in the market. 4. Tumblr This is one platform that is very famous amongst realtors, here, they upload good and pleasing pictures which are then liked by many users. Users follow only those pictures that appeal to them and those that make them happy. This gives the brand manager a detailed insight on what the users like, what are their interests and what kind of pictures will benefit them more. The old players in this field have analysed this concept thoroughly and are doing very well in the market with the use of these social media marketing strategies and methods. 5. Social Media Monitoring Social Media Monitoring is a technique by which a brand can know about what its users are saying on the web. It is a process by way of which a brand gets to know all the mentions it has across the web. This again adds helps it in analysing its own credibility in the market. Also, one can keep a tab on the brand’s competitors. Many realtors are looking towards using this software as a tool to monitor their social media influence and to ensure that they are above their competitors. Visite: http://blog.socialappshq.com/2013/08/07/social-media-marketing-for-real-estate/ http://socialappshq.com/