Case study

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Bringing trendy kitchen gadgets and appliances to the online e-commerce space, Kitchen Jukebox has developed its brand name among chefs, moms who love baking and of course foodies. Based out of Laval Quebec, Kitchen Jukebox has an international clientele as they keep introducing latest gadgets and fun food shapers or colorants at frequent intervals.

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Case study

  1. 1. Win Sandwishes by KitchenJukebox.Com About Kitchen Jukebox Bringing trendy kitchen gadgets and appliances to the online e-commerce space, Kitchen Jukebox has developed its brand name among chefs, moms who love baking and of course foodies. Based out of Laval Quebec, Kitchen Jukebox has an international clientele as they keep introducing latest gadgets and fun food shapers or colorants at frequent intervals. Campaign Focus As an e-commerce website with a niche customer segment, it’s important to build a loyal community on facebook and engage your fans from time to time by latest releases, contests or offers and tips for cooking or recipes. Thus KithcenJukebox.com started a sweepstakes campaign to engage its current community members, acquire more fans and expand their community reach. They also aimed to promote their latest
  2. 2. product Sandwishes by this campaign and increase its awareness by making it the attraction of the contest and a reward for the winners. Kitchen Jukebox’s Sweepstake Campaign Like gate the contest page: The Sweepstake contest was like-gated to add all participants to their community and increase their number of likes. This was also done to maintain the authenticity of the contest so a person cannot enter twice and has to play fair. SocialAppsHQ’s inbuilt fraud prevention mechanism also helps in making sure that data quality is high. Detail oriented form: An entry form was developed for the sweepstake demanding name, residential address, nationality and contact details of participants so they can be contacted in case they win the contest. Also a clause was mentioned below that participants could get a bonus entry for the sweepstake if they would refer a friend to participate as well. Consequently the page got shared and expanded its reach leading to a more visible brand. Impact The contest is currently ongoing. It started on 18th July, 2013 and since then has been able to garner numerous likes and more than two thousand entries for the contest. Also since the inception of the contest, a sharp increase in community engagement was observed and a higher participation from the fans was also noted. All this is made possible by SocialAppsHQ, an All-in-One social media platform.

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