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What is Social Media Monitoring?
Monitoring on the social media is a concept that permits users to track a brand’s mentions on the web, analyse them using graphical representations, comments or posts, to keep a tab on the competitors of the brand, analyse the sentiments and receive alerts on the keywords inserted by the user. It is a software that works in favour of a user by providing them insights for a particular brand. One of the innovative features of monitoring is Sentiment Analysis.