Analysis in social media monitoring

474 views
441 views

Published on

What is Social Media Monitoring?
Monitoring on the social media is a concept that permits users to track a brand’s mentions on the web, analyse them using graphical representations, comments or posts, to keep a tab on the competitors of the brand, analyse the sentiments and receive alerts on the keywords inserted by the user. It is a software that works in favour of a user by providing them insights for a particular brand. One of the innovative features of monitoring is Sentiment Analysis.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
474
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Analysis in social media monitoring

  1. 1. Analysis in Social Media Monitoring What is Social Media Monitoring? Monitoring on the social media is a concept that permits users to track a brand’s mentions on the web, analyse them using graphical representations, comments or posts, to keep a tab on the competitors of the brand, analyse the sentiments and receive alerts on the keywords inserted by the user. It is a software that works in favour of a user by providing them insights for a particular brand. One of the innovative features of monitoring is Sentiment Analysis. What is Sentiment Analysis? Users across the web discuss about various issues on a daily basis, they talk about many topics and concerns. Sentiment Analysis, a feature of online monitoring differentiates between the mentions that a brand receives over the web. There are three basic divisions into which sentiment analysis segregates all the mentions.
  2. 2. 1. Positive- Our tool uses a green colored smiling face to portray a positive statement made by a user in lieu of the brand. 2. Negative- This is showcased as a sad face, the face is shown in red signifying danger. 3. Neutral- Shown as a yellow neutral face What are the uses of Sentiment Analysis? You are marketing a brand and you know nothing about the response users have with respect to thesocial media campaigns you have run for your brand. Of course it will be difficult for you to gauge the influence it has on the audience. In such cases Sentiment Analysis can be a blessing for you. It allows you to check the sentiment behind the comments and posts that people made on the World Wide Web, around the keywords selected by you. It comes up with a vivid analysis on whether the comment is positive, negative or neutral thereby making the task much easy. This sounds helpful, right? At any time these features can provide you insights and showcase the success rate of your marketing plan. With the help of this you can,
  3. 3. 1. Plan your next step 2. Assess the influence of the brand at that time 3. Understand what type of campaigns work well with your audience 4. Try and match your thought patterns with your target niche 5. Calculate your social media influence with each step that you take Sentiment Analysis is one such feature that can help a brand manager in the overall development of the brand and ensure that effective marketing campaigns can be run for the brand. What is the impact of Sentiment Analysis?
  4. 4. The above presented graphical data presents a Sentiment Analysis report that we generated using oursocial media monitoring tool. It shows a comparative analysis of three profiles that were subjected to monitoring tools. Brand managers can easily generalise and calculate the sentiment of people at every stage of their marketing process and analyse the data available as well. Sentiment Analysis is essential for all brands to prosper and come up with fruitful results. Visit: http://blog.socialappshq.com/2013/08/29/benefits-of-marketing-your-brand-on-google- plus/ http://www.socialappshq.com/

×