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JUGAAD INNOVATION:
A Frugal Approach To Driving
Inclusive and Sustainable Growth
Navi Radjou
Innovation and leadership con...
“Bigger is better” innovation model
$603 billion
spent in
R&D in 2011
2Copyright © Navi Radjou
Source: Strategy & BusinessSource: Strategy & Business
3Copyright © Navi Radjou
4Copyright © Navi Radjou
Western firms are stuck in
“structured” processes (e.g., Six Sigma)
Beth Comstock, CMO, GE
“Our t...
The West needs a new innovation model
5Copyright © Navi Radjou
6Copyright © Navi Radjou
Scarcity is mother of invention
http://economictimes.indiatimes.com
http://nif.org.in
7Copyright © Navi Radjou
Kanak Das
Adversity is father of invention
Source: gcstz.com/products
African ingenuity
Source: www.quotednews.com
Filipino ingenuity
8Copyright © Navi Radjou
Frugal...
9Copyright © Navi Radjou
“Scaling up” frugal ingenuity
INGENIOUS
SOLUTIONS
JUGAAD
mindset
10Copyright © Navi Radjou
JUGAAD
The gutsy ability to improvise an effective
solution with limited resources…
…using ingenuity & resilience
Also kno...
Intention
(SANKALPA)
Business/societal
impact & value
(KARMA)
Negative
Positive
• Bribery
• Nepotism
• Commonwealth
Games
...
13Copyright © Navi Radjou
Frugal Flexible
Inclusive
Jugaad innovation
14Copyright © Navi Radjou
Jugaad Innovation:
frugal, flexible, inclusive
Structured innovation:
costly, rigid, elitist
15Copyright © Navi Radjou
Western firms are integrating jugaad
innovation in their organizations
Unstructured
Innovation
(e.g., Jugaad)
Structured
I...
Carlos Ghosn
CEO, Renault-Nissan
“(These partnerships) allowed us to learn
a lot more on… FRUGAL ENGINEERING”
17Copyright ...
Carlos Ghosn
CEO, Renault-Nissan
“In the West, when we face
huge problems and we lack
resources, we tend to give
up (too) ...
Carlos Ghosn
CEO, Renault-Nissan
Dr. Sumantran
Vice Chairman
Ashok Leyland
Source:www.moneylife.in
Copyright © Navi Radjou...
Gérard Detourbet
Renault’s head of
entry-level vehicles
20Copyright © Navi Radjou
Adopting the jugaad mindset: Renault-Nis...
Carlos Ghosn
CEO, Renault-Nissan
“We want to integrate and
synergize the jugaad
mindset of our Indian
engineers with the p...
The West needs more « bricoleurs »
22Copyright © Navi Radjou
Claude Lévi-Strauss
Source: Wikipedia
Source: http://ia700807...
The MAKER Movement and the
Do-It-Yourself (DIY) Revolution
http://fetosoap.com/blog/index.php?s=faire
23Copyright © Navi R...
The MAKER Movement and the
Do-It-Yourself (DIY) Revolution
24Copyright © Navi Radjou
GE taps grassroots jugaad innovators
25Copyright © Navi Radjou
Western universities are training
jugaad-minded engineers & managers
26Copyright © Navi Radjou
27Copyright © Navi Radjou
Jane Chen
Co-founder
EMBRACE
Western universities are training
jugaad-minded engineers & managers
28
29Copyright © Navi Radjou
Western governments are embracing
“bottom up” jugaad innovation
FEMA Think Tank Conference at Wh...
Indian youth: Generation J(ugaad)
GETJUGAAD.COM
31Copyright © Navi Radjou
32Copyright © Navi Radjou
Jugaad
innovation
R&D-driven
structured
innovation
R&D-driven
structured
innovation
Jugaad
innov...
Thank you
Navi Radjou
navi@naviradjou.com
jugaadinnovation.com
Twitter @JugaadIndiaNow
Facebook.com/JugaadIndiaNow
Navi Radjou Presentation at Thinkers50 India
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Navi Radjou Presentation at Thinkers50 India

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Thinkers50 India is a joint initiative of Institute for Competitiveness, India and Thinkers50.

Institute for Competitiveness, India is an international initiative centred in India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and strategy. Institute for Competitiveness, India conducts and supports indigenous research, offers academic and executive courses, and provides advisory services to the Corporate and the Governments. The institute studies competition and its implications for company strategy; the competitiveness of nations, regions & cities and thus generates guidelines for businesses and those in governance; and suggests and provides solutions for socio-economic problems.

Created in 2001 by Stuart Crainer and Des Dearlove, the Thinkers50 was the first-ever global ranking of management thinkers. In the intervening decade, the scope of Thinkers50 has broadened to include a range of activities that support its mission of identifying, ranking and sharing the best management thinking in the world. Today, Thinkers50 is widely recognized as the world’s definitive ranking of the top 50 business thinkers, and the T50 Distinguished Achievement Awards are widely regarded as the “Oscars of management thinking.”

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  • Unfortunately the way companies innovate in US and Europe is anything but frugal…
  • Senior Director and Business Head Philips Healthcare Anjan Bose gestures as he holds the newly launched patient monitoring system Philips SureSigns VM3 in Hyderabad, India, Wednesday, July 16, 2008. The system gives primary readings for ECG, oxygen saturation in blood and pulse rate and is priced at Rupees 100,000 (US$ 2380) for the basic unit
  • Some\ people use jugaad MINDSET for XX vs. YYWhen you start using that jugaad mindset in an altruistic way to create societal value then it becomes jugaad innovationRED: fear/greed  Green: PASSION  Purple: WISDOMWe heard some people say that Jugaad is bad. It’s not so black or whiteFirst quote Buddha and then introduce this chart…Then say: how you USE/apply jugaad makes a big differenceIf you have a noble intent  generally jugaad yields positive outcomeWE WERE INTERESTED PRIMARILY IN GREEN ZONEYou can USE jugaad to: a) abuse/violate b) gaming but we are primarily intersted in writing about enterprenuers who use jugaad to IMPROVE a system or CREATE a whole system that brings value to society.
  • DIAME
  • Source: http://articles.economictimes.indiatimes.com/2013-07-08/news/40443644_1_small-commercial-vehicle-dost-ashok-leyland-hindujaHe furthersaidvariants of Dost, including a CNG version, wouldbelaunchedduring the current fiscal."The Dost CNG willbeintroduced to the Delhi marketshortly," headded.Dostis a light commercial vehicle (LCV) developedjointly by AshokLeyland and itspartnerNissan Motor Co. through their equal joint venture. It was launched commercially in India in 2011.Despitebeinglaunchedonly in 11 states, Dostis the second largestsellingproduct in its segment, with a pan Indiamarketshare of 18.5 per cent, Hindujasaid, adding exports of the vehicle have begun.
  • How it will workThe Garages will facilitate three categories of activities: GE Projects: Community participation in solving a specific local or global challenge One-off Products: Support individuals wanting to create a single item of interest Consumer Products: Development of products designed for mass production
  • Senior Director and Business Head Philips Healthcare Anjan Bose gestures as he holds the newly launched patient monitoring system Philips SureSigns VM3 in Hyderabad, India, Wednesday, July 16, 2008. The system gives primary readings for ECG, oxygen saturation in blood and pulse rate and is priced at Rupees 100,000 (US$ 2380) for the basic unit
  • Transcript of "Navi Radjou Presentation at Thinkers50 India"

    1. 1. JUGAAD INNOVATION: A Frugal Approach To Driving Inclusive and Sustainable Growth Navi Radjou Innovation and leadership consultant Fellow, Judge Business School, University of Cambridge Co-author, Jugaad Innovation and From Smart To Wise Thinkers50 India Conference Gurgaon, 30 August 2013
    2. 2. “Bigger is better” innovation model $603 billion spent in R&D in 2011 2Copyright © Navi Radjou
    3. 3. Source: Strategy & BusinessSource: Strategy & Business 3Copyright © Navi Radjou
    4. 4. 4Copyright © Navi Radjou Western firms are stuck in “structured” processes (e.g., Six Sigma) Beth Comstock, CMO, GE “Our traditional teams are too slow. We're not innovating fast enough. We need to systematize change.»
    5. 5. The West needs a new innovation model 5Copyright © Navi Radjou
    6. 6. 6Copyright © Navi Radjou Scarcity is mother of invention
    7. 7. http://economictimes.indiatimes.com http://nif.org.in 7Copyright © Navi Radjou Kanak Das Adversity is father of invention
    8. 8. Source: gcstz.com/products African ingenuity Source: www.quotednews.com Filipino ingenuity 8Copyright © Navi Radjou Frugal ingenuity Peruvian ingenuity
    9. 9. 9Copyright © Navi Radjou “Scaling up” frugal ingenuity
    10. 10. INGENIOUS SOLUTIONS JUGAAD mindset 10Copyright © Navi Radjou
    11. 11. JUGAAD The gutsy ability to improvise an effective solution with limited resources… …using ingenuity & resilience Also known as: Jeitinho or Gambiarra in Brazil Zizhu Chuangxin in China Système D in France Do It Yourself (DIY) in USA 11Copyright © Navi Radjou
    12. 12. Intention (SANKALPA) Business/societal impact & value (KARMA) Negative Positive • Bribery • Nepotism • Commonwealth Games Selfish Altruistic Why you use jugaad makes big difference Improve/ optimize existing system: • Missed calls • Electricity theft Create a better NEW system: • Nano • Mobile banking • Distributed energy (SELCO) 12Copyright © Navi Radjou Abuse/ violate existing system:
    13. 13. 13Copyright © Navi Radjou Frugal Flexible Inclusive Jugaad innovation
    14. 14. 14Copyright © Navi Radjou Jugaad Innovation: frugal, flexible, inclusive Structured innovation: costly, rigid, elitist
    15. 15. 15Copyright © Navi Radjou
    16. 16. Western firms are integrating jugaad innovation in their organizations Unstructured Innovation (e.g., Jugaad) Structured Innovation (e.g., R&D-driven) 16Copyright © Navi Radjou
    17. 17. Carlos Ghosn CEO, Renault-Nissan “(These partnerships) allowed us to learn a lot more on… FRUGAL ENGINEERING” 17Copyright © Navi Radjou Adopting the jugaad mindset: Renault-Nissan
    18. 18. Carlos Ghosn CEO, Renault-Nissan “In the West, when we face huge problems and we lack resources, we tend to give up (too) easily… Jugaad is about never giving up!” 18Copyright © Navi Radjou Adopting the jugaad mindset: Renault-Nissan
    19. 19. Carlos Ghosn CEO, Renault-Nissan Dr. Sumantran Vice Chairman Ashok Leyland Source:www.moneylife.in Copyright © Navi Radjou (2008-2012) 19 Adopting the jugaad mindset: Renault-Nissan Source: http://www.indiancarsbikes.in
    20. 20. Gérard Detourbet Renault’s head of entry-level vehicles 20Copyright © Navi Radjou Adopting the jugaad mindset: Renault-Nissan http://www.youtube.com/watch?v=FsBnNrYNF8E
    21. 21. Carlos Ghosn CEO, Renault-Nissan “We want to integrate and synergize the jugaad mindset of our Indian engineers with the project management skills of our French teams and the deep technical expertise of our Japanese R&D group” 21Copyright © Navi Radjou Adopting the jugaad mindset: Renault-Nissan
    22. 22. The West needs more « bricoleurs » 22Copyright © Navi Radjou Claude Lévi-Strauss Source: Wikipedia Source: http://ia700807.us.archive.org/
    23. 23. The MAKER Movement and the Do-It-Yourself (DIY) Revolution http://fetosoap.com/blog/index.php?s=faire 23Copyright © Navi Radjou
    24. 24. The MAKER Movement and the Do-It-Yourself (DIY) Revolution 24Copyright © Navi Radjou
    25. 25. GE taps grassroots jugaad innovators 25Copyright © Navi Radjou
    26. 26. Western universities are training jugaad-minded engineers & managers 26Copyright © Navi Radjou
    27. 27. 27Copyright © Navi Radjou Jane Chen Co-founder EMBRACE Western universities are training jugaad-minded engineers & managers
    28. 28. 28
    29. 29. 29Copyright © Navi Radjou Western governments are embracing “bottom up” jugaad innovation FEMA Think Tank Conference at White House, 6 February 2013 Richard Serino Deputy Administrator FEMA Desiree Matel-Anderson Innovation Advisor FEMA Yours truly
    30. 30. Indian youth: Generation J(ugaad) GETJUGAAD.COM 31Copyright © Navi Radjou
    31. 31. 32Copyright © Navi Radjou Jugaad innovation R&D-driven structured innovation R&D-driven structured innovation Jugaad innovation Indian innovation & leadership model Western innovation & leadership model
    32. 32. Thank you Navi Radjou navi@naviradjou.com jugaadinnovation.com Twitter @JugaadIndiaNow Facebook.com/JugaadIndiaNow
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