IT in Rural India-Opportunities and Challenges


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IT in Rural India-Opportunities and Challenges

  1. 1. <ul><li>IT in Rural India: Opportunities and Challenges </li></ul><ul><li>DMS,Pondicherry University </li></ul>
  2. 2. Group Members Amit kumar Amresh Pandey Anil Kumar K. Anitha Kumari Aravind R. Ashwin Joseph Aswini R. Balachandran R.
  3. 3. Presentation Outline <ul><li>Introduction to IT in Rural Sector </li></ul><ul><li>IT in Rural Sector in Developed Countries </li></ul><ul><li>IT in Underdeveloped countries </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul>
  4. 4. <ul><li>IT in Rural Sector in India </li></ul><ul><ul><li>Employment </li></ul></ul><ul><ul><ul><li>Case Study 1 – Drishtee BPO </li></ul></ul></ul><ul><ul><ul><li>Case Study 2 – NREGA </li></ul></ul></ul><ul><ul><li>Governance (Case Study - E-Seva) </li></ul></ul><ul><ul><li>Services (Case Study – E-Chaupal by ITC) </li></ul></ul>Presentation Outline
  5. 5. Information Technology <ul><li>Information technologies (IT) is increasingly moving to the core of national competitiveness strategies around the world. </li></ul><ul><li>All over the world, IT has empowered individuals with unprecedented access to information and knowledge, with important consequences in terms of providing education and access to markets, of doing business, and of social interactions, among others. </li></ul>
  6. 6. Introduction to IT in Rural Sector <ul><li>Approximately 70% of Indian Population lives in Rural Areas. </li></ul><ul><li>Today, Rural Development is essential for the development of the Indian Economy. </li></ul><ul><li>Rural economy can be developed by using modern Information technology (IT) </li></ul>
  7. 7. <ul><li>Indian Government has realized the role of the rural development and the contribution of I.T. in the development of Rural Markets. </li></ul><ul><li>A large number of projects are introduced in the rural area with many upcoming projects in pipeline;which are likely to be introduced by the Government in the short span of time. </li></ul>
  8. 8. <ul><li>The role of I.T. has increased from providing only the Networks to set-up the basis of updated technological programs in the rural area. </li></ul><ul><li>The Rural Market of India is showing an impressive growth largely due to changing lifestyle patterns, better communication network and rapidly changing demand structure of consumers of rural area. </li></ul>
  9. 9. Development info projects, programs, schemes & feedback Procurement of Produce Supply of inputs Supply of consumer produce & services Knowledge & info useful for economic activities Entertainment & info for social needs Issue of Certificates and Licenses Delivery of health & educational services Education, training to enhance employment & economic opportunity Access to Markets Rural Citizen
  10. 10. IT in Rural Sector in Developed Countries
  11. 11. IT in Underdeveloped countries <ul><li>Education </li></ul><ul><li>Healthcare </li></ul>
  12. 12. Education <ul><li>Projected Growth in Education: 24.4% today to 55.6% by 2020 . </li></ul><ul><li>Affordable, high quality education in rural areas. </li></ul><ul><li>Confident, English speaking, computer literate students. </li></ul><ul><li>Increased educational awareness in rural societies. </li></ul><ul><li>Includes female children </li></ul>
  13. 13. Health Care <ul><li>Projected Growth in Healthcare: 24.4% today to 55.6% by 2020. </li></ul><ul><li>Health care facilities was not good between the early 1950s and early 1980s. </li></ul><ul><li>But now IT has improved care, primarily through more timely diagnosis and intervention, reduction of medical errors, and better communication within the care team. </li></ul>
  14. 14. IT in Rural Sector in India <ul><ul><ul><li>Case Study 1 – Drishtee BPO </li></ul></ul></ul><ul><li>Case Study 2 – NREGA </li></ul>
  15. 15. Drishtee BPO <ul><li>Drishtee is present in 5 States and is currently available in six districts. </li></ul><ul><li>It is a private company, which has the main work of developing the modules for the poor section of the society who cannot understand the international language. </li></ul><ul><li>Currently, Drishtee has over 100 rural Internet kiosks in several states, run by franchisees according to a revenue sharing arrangement. </li></ul>
  16. 16. NREGA <ul><li>NREGA is an Indian job guarantee scheme, enacted by legislation on August 25, 2005. </li></ul><ul><li>NREGA later renamed as the Mahatma Gandhi NREGA promised work with minimum wages for all BPL individuals for a minimum of 100 days a year. </li></ul><ul><li>The project saw the rollout of new technologies like biometric identification and handheld data devices. </li></ul>
  17. 17. Governance (Case Study - E-Seva) <ul><li>It was initially implemented in West Godavari District to deliver e-governance facility. </li></ul><ul><li>The centers are designed with the view to provide better governance facilities to the people of the Rural India. </li></ul><ul><li>The popularity of e-seva can be estimated from the fact that in the year 2003, more than 400 million rupees was collected only for the electricity payment. </li></ul>
  18. 18. Services (Case Study – E-Chaupal by ITC)
  19. 19. eChoupal Infrastructure and Services <ul><li>Internet kiosk in the house of a trained farmer ( Sanchalak) within walking distance of target farmers </li></ul><ul><li>Warehousing hub managed by the erstwhile middleman, w ithin tractorable distance of target farmers </li></ul><ul><li>Customised knowledge on farm and risk management </li></ul><ul><li>Better supply chain for ITC for farm inputs --lower transaction costs, better value through traceability </li></ul><ul><li>Relevant real-time information results in higher income </li></ul><ul><li>Direct marketing channel for farm produce </li></ul>
  20. 20. eChoupal Scale, Scope and Plans <ul><li>3,500 eChoupals in 5 states of India covering 21,000 villages, servicing 2.0 million farmers, sourcing a range of agri commodities (oilseeds, grains, coffee, aquaculture) </li></ul><ul><li>Marketing a variety of goods and services (agri-inputs, consumer goods, insurance, market research) </li></ul><ul><li>Plan for 20,000 Choupals in 15 states covering 100,000 villages, servicing 25 million farmers by 2012 with projected transactions of US$ 2.5 billion </li></ul><ul><li>Higher incomes through-better yields and prices </li></ul><ul><li>Power of scale to the small farmer </li></ul>
  21. 21. <ul><li>Education: Akshaya (Kerala), Sub Titles on TV </li></ul><ul><li>Health:, Sri Lanka, MIS in AP,SA, nLogue-Arvind Hospital </li></ul><ul><li>Economic: eChaupal, GPS by fisherman, Tara Haat, Datamation, nLogue,Drishtee telecenters, Agriwatch Portal, e-Krishi Vipnan (EKVI)MP </li></ul><ul><li>E-Government: Bhoomi, eSeva, Drishtee </li></ul><ul><li>Empowerment: Computerized milk collection, Lokvani (Sitapur), Lok Mitra (Jhalawar) </li></ul>Demonstrated Opportunities
  22. 22. Bridging the Digital Divide NGOs and grass root organizations that catalyze and mange the community building process Applications that draw a large clientele that pays for the service, ensuring economic viability of the kiosk Content that empowers rural citizens and enables formation of communities Technology that makes rural access inexpensive and robust
  23. 23. Innovations and Creativity: Key to Success <ul><li>Making a market despite many missing links </li></ul><ul><li>Creative use of technology in places or for a purpose not originally intended. </li></ul><ul><li>Organizational design- coming together of partners with specific value proposition, incentives and rules to cooperate. </li></ul><ul><li>Combining emerging and traditional technologies to overcome constraints </li></ul><ul><li>Adapting business models to local contexts </li></ul><ul><li>Role of network orhestrators </li></ul>
  24. 24. Enablers of Innovation in ICT Use <ul><li>Political will </li></ul><ul><li>Technology infrastructure </li></ul><ul><li>Funding and enabling policy environment </li></ul><ul><li>Human capacity </li></ul><ul><li>Partnerships </li></ul><ul><li>Creativity, entrepreneurship and management </li></ul><ul><li>Awareness in citizens </li></ul>Technology Innovation Process People Funds
  25. 25. Role of Government/Private Sector/NGOs and Donors Big Small Size of Villages High Low Economic potential
  26. 26. Funding Strategies for Rural ICT Projects <ul><li>Innovation requires </li></ul><ul><ul><li>Initiative </li></ul></ul><ul><ul><li>Risk taking </li></ul></ul><ul><ul><li>Tolerance for failure </li></ul></ul><ul><li>Therefore need for a venture fund to support projects in rural ICT </li></ul>