Inbound marketing Overview
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Inbound marketing Overview

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    Inbound marketing Overview Inbound marketing Overview Presentation Transcript

    • Introduction to Inbound Marketing Amit Sati Twitter: @amitsati
    • Value of Inbound Marketing Inbound marketing pulls buyers into your business
    • What is Outbound Marketing?
    • Problem: Outbound Marketing Isn’t Working 800-555-1234 Annoying Salesperson
    • Solution: Inbound Marketing Content SEO Social Media
    • Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg
    • More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets
    • Key Questions to Get Started
      • Am I regularly creating new, share-worthy content?
      • Am I optimizing my content for search and social media?
      • Am I promoting my content in social media conversations?
      • Am I converting as many visitors into leads and sales as I can?
    • 4 Steps to Successful Inbound Marketing
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Step 1: Create Content
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Inbound Marketers are Publishers Stop thinking like a marketer or advertiser . Start thinking like a publisher and socializer.
    • Publish Everything, Everywhere
    • Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • What Gets Shared? Rarely Shared Frequently Shared
      • Product info
      • Software documentation
      • Content about YOU
      • New market data
      • Educational content
      • Content about your industry
    • Step 2: Optimize
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Google is Judge, Jury & Executioner HubSpot.com/cartoons
    • SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority
    • 25% On-Page SEO (Context)
      • Page Title
      • Clean URL
      • Headers & Content
      • Description
    • 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links
    • More and Better Content  Links Source: Data from selected websites using www.WebsiteGrader.com
    • Step 3: Promote
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Remember: It’s Not About You, EVER! HubSpot.com/cartoons
    • Target Your Content Target content to your marketing personas.
    • Create an Engaging Presence
    • Promote Content via Social Media Remarkable Content
    • Make Sharing Easy
    • Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Step 4: Convert
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Put Calls to Action on All Your Content
    • Use Landing Pages with Forms
    • Track Your Conversion Rate & Analytics
    • Analyze Your Marketing
    • Inbound Marketing Summary Convert & Analyze
    • Get Certified in Inbound Marketing
      • Watch free, online webinar classes taught by expert marketing professors
      • Learn about topics including social media, SEO, blogging, public relations, lead generation, marketing analytics, etc.
      • Get certified in inbound marketing!
      Enroll in IMU at http://inboundmarketing.com .