Problem: Outbound Marketing Isn’t Working 800-555-1234 Annoying Salesperson
Solution: Inbound Marketing Content SEO Social Media
Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg
More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets
Key Questions to Get Started <ul><li>Am I regularly creating new, share-worthy content? </li></ul><ul><li>Am I optimizing my content for search and social media? </li></ul><ul><li>Am I promoting my content in social media conversations? </li></ul><ul><li>Am I converting as many visitors into leads and sales as I can? </li></ul>
Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
What Gets Shared? Rarely Shared Frequently Shared <ul><li>Product info </li></ul><ul><li>Software documentation </li></ul><ul><li>Content about YOU </li></ul><ul><li>New market data </li></ul><ul><li>Educational content </li></ul><ul><li>Content about your industry </li></ul>
Get Certified in Inbound Marketing <ul><li>Watch free, online webinar classes taught by expert marketing professors </li></ul><ul><li>Learn about topics including social media, SEO, blogging, public relations, lead generation, marketing analytics, etc. </li></ul><ul><li>Get certified in inbound marketing! </li></ul>Enroll in IMU at http://inboundmarketing.com .
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