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Inbound marketing Overview

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Transcript

  • 1. Introduction to Inbound Marketing Amit Sati Twitter: @amitsati
  • 2. Value of Inbound Marketing Inbound marketing pulls buyers into your business
  • 3. What is Outbound Marketing?
  • 4. Problem: Outbound Marketing Isn’t Working 800-555-1234 Annoying Salesperson
  • 5. Solution: Inbound Marketing Content SEO Social Media
  • 6. Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg
  • 7. More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 8. Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets
  • 9. Key Questions to Get Started
    • Am I regularly creating new, share-worthy content?
    • Am I optimizing my content for search and social media?
    • Am I promoting my content in social media conversations?
    • Am I converting as many visitors into leads and sales as I can?
  • 10. 4 Steps to Successful Inbound Marketing
    • Create
    • Optimize
    • Promote
    • Convert & Analyze
  • 11. Step 1: Create Content
    • Create
    • Optimize
    • Promote
    • Convert & Analyze
  • 12. Inbound Marketers are Publishers Stop thinking like a marketer or advertiser . Start thinking like a publisher and socializer.
  • 13. Publish Everything, Everywhere
  • 14. Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 15. What Gets Shared? Rarely Shared Frequently Shared
    • Product info
    • Software documentation
    • Content about YOU
    • New market data
    • Educational content
    • Content about your industry
  • 16. Step 2: Optimize
    • Create
    • Optimize
    • Promote
    • Convert & Analyze
  • 17. Google is Judge, Jury & Executioner HubSpot.com/cartoons
  • 18. SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority
  • 19. 25% On-Page SEO (Context)
    • Page Title
    • Clean URL
    • Headers & Content
    • Description
  • 20. 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links
  • 21. More and Better Content  Links Source: Data from selected websites using www.WebsiteGrader.com
  • 22. Step 3: Promote
    • Create
    • Optimize
    • Promote
    • Convert & Analyze
  • 23. Remember: It’s Not About You, EVER! HubSpot.com/cartoons
  • 24. Target Your Content Target content to your marketing personas.
  • 25. Create an Engaging Presence
  • 26. Promote Content via Social Media Remarkable Content
  • 27. Make Sharing Easy
  • 28. Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 29. Step 4: Convert
    • Create
    • Optimize
    • Promote
    • Convert & Analyze
  • 30. Put Calls to Action on All Your Content
  • 31. Use Landing Pages with Forms
  • 32. Track Your Conversion Rate & Analytics
  • 33. Analyze Your Marketing
  • 34. Inbound Marketing Summary Convert & Analyze
  • 35. Get Certified in Inbound Marketing
    • Watch free, online webinar classes taught by expert marketing professors
    • Learn about topics including social media, SEO, blogging, public relations, lead generation, marketing analytics, etc.
    • Get certified in inbound marketing!
    Enroll in IMU at http://inboundmarketing.com .