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Groupdecisionmaking

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  • 1. Functional vs. Dysfunctional Group Decision-Making Product & Pricing Management Marketing 3349
  • 2. What Key Factors Affect Group Functionality?
    • The Group’s Decision-Making Style
    • vs.
    • The Individual’s Decision-Making Style
  • 3. Functionality is in the eye of the beholder The same group may be perceived as highly functional by one member and highly dysfunctional by another
  • 4. Functionality is in the eye of the beholder The key is the match between the group’s style and the individual’s style
  • 5. Group Decision-Making Styles
    • Autocratic
    • Functional
    • Consensus
  • 6. Specialized by Function Marketing Finance Distribution Operations
  • 7. Consensus-Based
  • 8. Group Decision-Making Styles
  • 9. Individual Decision-Making Style
    • The individual’s preferred style is based on key personality traits:
      • Introversion vs. Extroversion
      • Leadership
      • Locus of Control
      • Need for Cognition
      • Assertiveness
  • 10. Avoiding (or Correcting) Dysfunction
    • Have a quick discussion about the group’s decision-making style in period 1:
      • Was it intentional or did you just fall into it?
      • Does it seem to be effective?
      • Do you want to change it ?