by amitgavrav on Sep 25, 2010
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PRESCHOOL MARKET: MULTIFOLD GROWTH...
PRESCHOOL MARKET: MULTIFOLD GROWTH
Playschools, more popularly known as preschools, traditionally cater to the 1.5-3
years age group. Increasing awareness among parents about the benefits of a quality
preschool education has been driving penetration levels and price discovery in the
segment. Led by these factors, we expect the market to expand by more than 3x in
size by 2012. While the market is currently highly fragmented and unorganized in
nature, increasing prosperity is driving a shift towards the organized segment. A
largely urban phenomenon, there has been rapid proliferation of organized preschool
chains beyond metros and tier 1 cities in the last five years.
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