Notes: Exhibit 13.1 lists the ten largest U.S. retailers.
Notes: Exhibit 13.2 lists the major types of retail stores and classifies them by level of service, product assortment, price, and gross margin.
On Line: Walgreen’s Do you think drugstore Web sites add value for the consumer? What services on Walgreens’ site would you be most likely to use? Would Internet selling be a factor in your choice of a pharmacy?
On Line Avon What advantages to you think the Avon site has over a visit from an Avon representative? Can you get the same amount of product information from each? Does Avon offer any products that you would prefer to order from a representative?
On Line: The Gap, J. Crew Do you think that making the transition to successful e-tailing is harder for a retailer that sells primarily through its catalog (like J.Crew) or one that sells primarily through its retail outlets (like The Gap)? Check out the two Web sites and compare how they present their products, their site functionality, and the integration of all their retail venues.
On Line: Sylvan Learning What do you need to do to become a Sylvan Learning franchiser? Visit the Web page to find out. Does anything surprise you?
Notes: Exhibit 13.3 shows the largest U.S. franchisers and the initial investment expense.
Notes: Exhibit 13.4 shows the retailing mix.
On Line Kroger Company How extensive are Kroger’s private-label brands? Visit its Web site to find out. http://www.kroger.com/operations_manufacturing_about.htm
On Line Mall of America Does it make sense for a shopping mall to have an Internet site? What would you expect to find there? Go to the Mall of America site and evaluate the on-line shopping opportunities. Search the Web to see if a mall near you has a Web site. If so, where would you shop?
Notes: Exhibit 13.6 shows the prerequisites required to analyze global markets.
On Line Wal-Mart Read Wal-Mart’s 2001 Annual Report. What is “Retailtainment,” and what is its intended goal? Follow the Investor Relations links to the Annual Reports.