- An Overview Of Search Pattern & Keywords
Hummingbird: An Introduction
Google Hummingbird is a search algorithm used
by Google. September 27, 2013 was Google's official
birthday, made Google 15 years old. To celebrate their
15th birthday, Google launched a new "Hummingbird"
algorithm, claiming that Google search can be a more
human way to interact with users and provide a more
Why it’s named as such? – Being precise & Fast.
Focus shifted to “Conversational search”.
For e.g. “What’s the closest place to buy the iPhone 5s
to my home?” A traditional search engine might focus on
finding matches for words — finding a page that says
“buy” and “iPhone 5s,”.
Understanding Keyword Relations
• One Word can modify our search results:
How is Google Calculating Knowledge item relationship
So What Should Be The Focus Now!!
content as to
Key Takeaways :
Keyword Research: It should be done more like a visual map of word
relationships as opposed to list of keywords and query volumes.
* Getting links from related content which are semantic to
query or Knowledge units of end users.
* Exact anchor text is OUT- related anchor text is IN.
Entrance Page Contents: Expanding the number of entrance pages that
answer the queries being posted in your niche.
Long-tail Keywords are more important.