Google Hummingbird
- An Overview Of Search Pattern & Keywords
Hummingbird: An Introduction
•

Google Hummingbird is a search algorithm used
by Google. September 27, 2013 was Google's o...
Understanding Keyword Relations
Athletic
Athletic
Equipment
Equipment
Company
Company

Sports
Sports

Athletic
Athletic
Eq...
Keyword Relations
• One Word can modify our search results:
How is Google Calculating Knowledge item relationship
So What Should Be The Focus Now!!

 Focus more
on user
search
queries or
knowledge
items as
Keywords.
 Devise
content as...
What Actually Google Knowledge Graph is??
Key Takeaways :
Recommendations:
Keyword Research: It should be done more like a visual map of word
relationships as oppo...
References

•
•
•
•

http://www.entrepreneur.com/article/229926
http://searchengineland.com/google-hummingbird-172816
http...
Hummingbird  An Overview
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Hummingbird An Overview

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Hummingbird is an opportunity for the Webmasters to improve upon the entrance page contents to give the end user a better experience.

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Hummingbird An Overview

  1. 1. Google Hummingbird - An Overview Of Search Pattern & Keywords
  2. 2. Hummingbird: An Introduction • Google Hummingbird is a search algorithm used by Google. September 27, 2013 was Google's official birthday, made Google 15 years old. To celebrate their 15th birthday, Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer. • Why it’s named as such? – Being precise & Fast. • • Focus shifted to “Conversational search”. For e.g. “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,”.
  3. 3. Understanding Keyword Relations Athletic Athletic Equipment Equipment Company Company Sports Sports Athletic Athletic Equipment Equipment Skiing Skiing SKI SKI Strong Relationship Closely Related Distantly Related Bindings Bindings K2 Ski K2 Ski
  4. 4. Keyword Relations • One Word can modify our search results:
  5. 5. How is Google Calculating Knowledge item relationship
  6. 6. So What Should Be The Focus Now!!  Focus more on user search queries or knowledge items as Keywords.  Devise content as to answer the FAQ’s related to your service
  7. 7. What Actually Google Knowledge Graph is??
  8. 8. Key Takeaways : Recommendations: Keyword Research: It should be done more like a visual map of word relationships as opposed to list of keywords and query volumes. Link Building: * Getting links from related content which are semantic to query or Knowledge units of end users. * Exact anchor text is OUT- related anchor text is IN. Entrance Page Contents: Expanding the number of entrance pages that answer the queries being posted in your niche. Long-tail Keywords are more important.
  9. 9. References • • • • http://www.entrepreneur.com/article/229926 http://searchengineland.com/google-hummingbird-172816 http://en.wikipedia.org/wiki/Semantic_search http://www.google.com/insidesearch/howsearchworks/thest ory/ • http://searchengineland.com/5-ways-to-unlock-thebenefits-of-semantic-search-hummingbird-175634 • http://mashable.com/2012/03/22/google-semantic-searchseo/

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