A mobile marketing campaign by Audi in the UAE implemented by WVSS

1. Product: Mobile interaction & digital database building

2. Western Voice Sales Solutions Services Creative / Graphic Design Online Marketing Solutions Website/Application Development Brand Creation Print/Ad Designs Email Databases SMS Databases Online Banner Adverts Flash, HTML & ASP Module Creation Corporate Web Based Applications Mobile Marketing Consultancy WAP/.Mobi site Build

3. Case Study Client: Audi – Ali & Sons, Abu Dhabi – June 2009 Objective: To capture a database of qualified consumers who respond and interact with a radio advert Step 1: Radio advert in both English and Arabic contains a call to action where people interested to test drive or are interested in the new Audi Q7 are requested to text in. Step 2: Consumer sends the message “Q7” plus their name to 6626 Step 3: A reply message is received from Audi informing them that a member of the Sales Team will contact them shortly. Step 4: Within seconds, Audi receive details of the interest via email and can contact the potential customer to arrange a meeting or test drive Step 5: The Test Drive! Step 1 Step 2 Step 5 New Message To: 6626 Q7 Jatin Mava From: AUDI Thank you for your interest in the new Audi Q7. One of our sales team will be in touch shortly. Or call 02 6658000 for details Step 3 Step 4 Click on icon above to hear English Radio Advert