By:Amit DasBy:Amit Das
Introduction on Parleproducts pvt. Ltd. Established in 1929 1st brands – Parle Glucoseand Parle Monaco Market leader in...
Brand Overview
SWOT Analysis
Introduction to BiscuitIndustry
Market Share
Pricing
Packaging
Distribution
Promotion
Performance Analysis 73-year-old biscuit pioneer, Parle-Gbecomes India first homegrown Rs 5Kcrore FMCG brand In 2012, Pa...
Successful & FailedCampaign
Bibliography http://www.parleproducts.com/about_parle/legacy.php# http://articles.economictimes.indiatimes.com/2013-02-1...
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Parle g

  1. 1. By:Amit DasBy:Amit Das
  2. 2. Introduction on Parleproducts pvt. Ltd. Established in 1929 1st brands – Parle Glucoseand Parle Monaco Market leader in manyproducts Won acclaim at the Mondeselection since 1970 35% share of the total biscuitmarket 15% share of the totalconfectionery market 14 manufacturing units forbiscuits & 5 manufacturingunits for confectioneries Parle has largest suchmanufacturing units in India Annual turnover 2000 crores
  3. 3. Brand Overview
  4. 4. SWOT Analysis
  5. 5. Introduction to BiscuitIndustry
  6. 6. Market Share
  7. 7. Pricing
  8. 8. Packaging
  9. 9. Distribution
  10. 10. Promotion
  11. 11. Performance Analysis 73-year-old biscuit pioneer, Parle-Gbecomes India first homegrown Rs 5Kcrore FMCG brand In 2012, Parle Products sold Rs 5,010crore worth of its flagship glucosebiscuit brand at retail price Sales of more than 100 crore packetsacross sizes every month, or 14,600crore biscuits in the entire year, Parle-G increased its share from 67per cent in 2002 to 79 per cent in 2012 Between FY06 and FY11, ParleBiscuits EBITDA margin declined by720 bps to 2.9 per cent in FY11 andBritannias EBITDA margin declined by550 bps to 5.5 per cent, despite Parleseeing the highest revenue CAGR of32 per cent during the period, thehighest among FMCG companies
  12. 12. Successful & FailedCampaign
  13. 13. Bibliography http://www.parleproducts.com/about_parle/legacy.php# http://articles.economictimes.indiatimes.com/2013-02-13/news/37079254_1_parle-g-parle-products-glucose-biscuit-brand http://www.scribd.com/doc/62314456/Project-on-Parle-G
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