BUILDINGSEARCHESTOIDENTIFYTHESCARCESTCANDIDATES<br />
OBJECTIVES<br />Create a strategy<br />Know your audience<br />Find them online<br />Streamline your process<br />Automate...
HAVE A STRATEGY<br />A guide for your search<br />Action plan<br />Avoid information overload<br />Prioritise channels<br ...
STRATEGY PLAN<br />#ATCSource<br />
PROFILE YOUR IDEAL CANDIDATE<br />“If I were an accountant… lawyer… engineer”<br />Where would you “hang out” online? (wou...
PROFILING:INITIAL RESEARCH<br />Take a thorough brief<br />The hiring manager is often an expert in the area, get as much ...
PROFILING:DEMOGRAPHIC TOOLS<br />#ATCSource<br />
PROFILING:DEMOGRAPHIC TOOLS<br />#ATCSource<br />
PROFILE TEMPLATE<br />#ATCSource<br />
COMMUNITY<br />On the internet people can be part of many communities<br />Using our candidate profile and some basic sear...
GETTING INVOLVED<br />Communities can be good for more than names generation<br />Build relationships<br />People want to ...
INTERNET SEARCH BASICS<br />#ATCSource<br />
KEYWORDS<br />#ATCSource<br />Research<br />Chemical Engineering<br />Python programming<br />Developer<br />Engineer<br /...
SEARCH OPERATORS<br />Speech marks<br />“senior associate”<br />Minus<br />Java OR j2ee -jboss<br />site:<br />site:au.lin...
SEARCH CONCEPTS<br />Xray search<br />site:linkedin.com<br />Synonyms<br />NEAR<br />#ATCSource<br />
SEARCH BEST PRACTICE<br />Look for keywords that you can use to fine tune your search<br />Think about synonyms and simila...
SEARCHES<br />#ATCSource<br />
GOOGLE CUSTOM SEARCH<br />#ATCSource<br />
GOOGLE CUSTOM SEARCH<br />www.google.com/cse/<br />#ATCSource<br />Note: You will need a Google account to create and save...
GOOGLE CUSTOM SEARCH<br />#ATCSource<br />
GOOGLE CUSTOM SEARCH<br />#ATCSource<br />Results are a little imprecise so we need to tweek the settings and refine<br />
GOOGLE CUSTOM SEARCH<br />#ATCSource<br />
GOOGLE CUSTOM SEARCH<br />#ATCSource<br />DEMO<br />www.google.com/cse/<br />
SEARCH AUTOMATION<br />RSS = Real Simple Syndication<br />Email Alerts<br />Google Alerts – backed by the power of Google ...
THINGS TO IMPLEMENT<br />Create a candidate profile and search strategy<br />Brainstorm sites and groups <br />Use this in...
THANKS!<br />Andrea Mitchell<br />www.linkedin.com/in/andreamitchell<br />www.twitter.com/andreamitchell<br />www.thearn.n...
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Strategies for Finding the Scarcest Candidates

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My presentation from the ATC Source event in Melbourne, August 2011

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Strategies for Finding the Scarcest Candidates

  1. 1. BUILDINGSEARCHESTOIDENTIFYTHESCARCESTCANDIDATES<br />
  2. 2. OBJECTIVES<br />Create a strategy<br />Know your audience<br />Find them online<br />Streamline your process<br />Automate common searches<br />#ATCSource<br />
  3. 3.
  4. 4. HAVE A STRATEGY<br />A guide for your search<br />Action plan<br />Avoid information overload<br />Prioritise channels<br />Build over time<br />#ATCSource<br />
  5. 5. STRATEGY PLAN<br />#ATCSource<br />
  6. 6.
  7. 7. PROFILE YOUR IDEAL CANDIDATE<br />“If I were an accountant… lawyer… engineer”<br />Where would you “hang out” online? (would you?)<br />What groups or associations would you be part of?<br />Where did you study?<br />What professional development courses do you take?<br />#ATCSource<br />
  8. 8. PROFILING:INITIAL RESEARCH<br />Take a thorough brief<br />The hiring manager is often an expert in the area, get as much information as possible<br />Analyse the brief (and any other documents) for key words and themes<br />Check for CVs and profiles<br />#ATCSource<br />
  9. 9. PROFILING:DEMOGRAPHIC TOOLS<br />#ATCSource<br />
  10. 10. PROFILING:DEMOGRAPHIC TOOLS<br />#ATCSource<br />
  11. 11. PROFILE TEMPLATE<br />#ATCSource<br />
  12. 12.
  13. 13. COMMUNITY<br />On the internet people can be part of many communities<br />Using our candidate profile and some basic search terms we can identify many of them<br />These in turn feed back in to our strategy and generate more leads<br />#ATCSource<br />
  14. 14. GETTING INVOLVED<br />Communities can be good for more than names generation<br />Build relationships<br />People want to help<br />Remember, respect group rules<br />Listen first, then get involved<br />#ATCSource<br />
  15. 15.
  16. 16. INTERNET SEARCH BASICS<br />#ATCSource<br />
  17. 17. KEYWORDS<br />#ATCSource<br />Research<br />Chemical Engineering<br />Python programming<br />Developer<br />Engineer<br />Programmer<br />-jobs<br />-careers<br />-apply<br />Sydney<br />NSW<br />“New South Wales”<br />61-2<br />
  18. 18. SEARCH OPERATORS<br />Speech marks<br />“senior associate”<br />Minus<br />Java OR j2ee -jboss<br />site:<br />site:au.linkedin.com<br />inurl: & intitle:<br />Inurl:profile OR intitle:profile<br />#ATCSource<br />
  19. 19. SEARCH CONCEPTS<br />Xray search<br />site:linkedin.com<br />Synonyms<br />NEAR<br />#ATCSource<br />
  20. 20. SEARCH BEST PRACTICE<br />Look for keywords that you can use to fine tune your search<br />Think about synonyms and similar words<br />Sydney, NSW, “New South Wales”<br />Engineer, developer, programmer<br />Don’t forget to use the – (minus) operator<br />#ATCSource<br />
  21. 21. SEARCHES<br />#ATCSource<br />
  22. 22.
  23. 23. GOOGLE CUSTOM SEARCH<br />#ATCSource<br />
  24. 24. GOOGLE CUSTOM SEARCH<br />www.google.com/cse/<br />#ATCSource<br />Note: You will need a Google account to create and save a custom search engine<br />
  25. 25. GOOGLE CUSTOM SEARCH<br />#ATCSource<br />
  26. 26. GOOGLE CUSTOM SEARCH<br />#ATCSource<br />Results are a little imprecise so we need to tweek the settings and refine<br />
  27. 27. GOOGLE CUSTOM SEARCH<br />#ATCSource<br />
  28. 28. GOOGLE CUSTOM SEARCH<br />#ATCSource<br />DEMO<br />www.google.com/cse/<br />
  29. 29. SEARCH AUTOMATION<br />RSS = Real Simple Syndication<br />Email Alerts<br />Google Alerts – backed by the power of Google search<br />#ATCSource<br />
  30. 30. THINGS TO IMPLEMENT<br />Create a candidate profile and search strategy<br />Brainstorm sites and groups <br />Use this information to create searches<br />Create custom search engines to store and reuse searches<br />Set up email alerts or RSS to get automatic updates<br />#ATCSource<br />
  31. 31. THANKS!<br />Andrea Mitchell<br />www.linkedin.com/in/andreamitchell<br />www.twitter.com/andreamitchell<br />www.thearn.net<br />andrea@thearn.net<br />#ATCSource<br />
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