Customer Loyalty Program
Ж Founded By :Dave and Florence Blumenthal in
Ж Mission: To help people unlock their hidden
potential so they become healthy, happy, fully
Ж Offerings: Massage, Body-Treatments, Exercise
Physiology, Physical Therapy, Acupuncture,
Nutrition Counseling and hair and nail
First & leading brand Inaccurate and
Wide offerings incomplete customer
Add your Title
Excellent staff Little cross and direct
Excellent facilities marketing
Demand will increase with
increase in health
Increase customer loyalty
CUSTOMER LOYALTY PROGRAM
• Should CABO SAN VIEJO implement a reward
• Who should qualify? How should “POINTS” be
• What should the rewards look like?
• Should rewards only apply to CABO SAN VIEJO
or should they be redeemable at other places? If
the latter, then what types of partner?
Rewarding loyalty should be started.
Should acknowledge their customers by sending
them gifts on various occasions.
Should send special package for a couples to
spend their anniversary at Cabo.
Should Introduce membership cards .The person
possessing it will exercise free privileges for
example swimming , gym , massages etc. This
will help to generate loyal customers.
They are on the top of the pyramid in terms of
Lack of awareness campaign.
Low customer to staff ratio (3.2:1)
Failure to attract Men.
Lack of accommodation.
No Customer Database System.
LEVEL OF CUSTOMERS
There are several levels of customers:
1. Dissatisfied customer--Looking for someone
else to provide product or service.
2. Satisfied customer--Open to the next better
3. Loyal customer--Returns despite offers by the
Cut down prices.
Make people aware with the help of
Concentrate on men oriented games.
Regular Customer Satisfaction Programs,
like greeting their customers with flowers
Rooms should be well furnished.
Expand your wings.
Install advanced computer database
It is not enough anymore to merely satisfy
the customer- Customer must be
Customer satisfaction is a measure of
While satisfied customers tend to be loyal
customers, loyal customers are not
always satisfied customers.
If you keep your customer happy, they
will keep you in business.
PRESENTING GROUP : SELF BELIEVERS
A N PANIGRAHI