• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Cabo  San Viejo
 

Cabo San Viejo

on

  • 9,182 views

 

Statistics

Views

Total Views
9,182
Views on SlideShare
9,157
Embed Views
25

Actions

Likes
0
Downloads
309
Comments
0

1 Embed 25

http://www.slideshare.net 25

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Cabo  San Viejo Cabo San Viejo Presentation Transcript

    • CABO SAN VIEJO REWARDING LOYALTY LOGO
    • CONTENTS Introduction Sowt Analysis Customer Loyalty Program Action Plan Other Problems Suggested Solution General View
    • INTRODUCTION Ж Founded By :Dave and Florence Blumenthal in 1977. Ж Mission: To help people unlock their hidden potential so they become healthy, happy, fully self-actualized individuals. Ж Offerings: Massage, Body-Treatments, Exercise Physiology, Physical Therapy, Acupuncture, Nutrition Counseling and hair and nail care.
    • SWOT ANALYSIS STRENGTHS WEAKNESS First & leading brand Inaccurate and Wide offerings incomplete customer Flexibility database Add your Title Excellent staff Little cross and direct Excellent facilities marketing Limited capacity OPPURTUNITIES THREATS Stiff competition Diversification and expansion Increasing consumer Untapped market customers expectation segments Demand will increase with increase in health awareness. Increase customer loyalty
    • CUSTOMER LOYALTY PROGRAM • Should CABO SAN VIEJO implement a reward program? • Who should qualify? How should “POINTS” be accumulated? • What should the rewards look like? • Should rewards only apply to CABO SAN VIEJO or should they be redeemable at other places? If the latter, then what types of partner?
    • ACTION PLAN  Rewarding loyalty should be started.  Should acknowledge their customers by sending them gifts on various occasions.  Should send special package for a couples to spend their anniversary at Cabo.
    • ACTION PLAN  Should Introduce membership cards .The person possessing it will exercise free privileges for example swimming , gym , massages etc. This will help to generate loyal customers.
    • OTHER PROBLEMS  They are on the top of the pyramid in terms of pricing.  Lack of awareness campaign.  Low customer to staff ratio (3.2:1)  Failure to attract Men.  Lack of accommodation.  No Customer Database System.
    • LEVEL OF CUSTOMERS There are several levels of customers:  1. Dissatisfied customer--Looking for someone else to provide product or service.  2. Satisfied customer--Open to the next better opportunity.  3. Loyal customer--Returns despite offers by the competition
    • SUGGESTED SOLUTIONS  Cut down prices.  Make people aware with the help of electronic media.  Concentrate on men oriented games.  Regular Customer Satisfaction Programs, like greeting their customers with flowers etc.
    • SUGGESTED SOLUTIONS  Rooms should be well furnished.  Expand your wings.  Install advanced computer database system.
    • GENERAL VIEW It is not enough anymore to merely satisfy the customer- Customer must be delighted. Customer satisfaction is a measure of product quality. While satisfied customers tend to be loyal customers, loyal customers are not always satisfied customers. If you keep your customer happy, they will keep you in business.
    • PRESENTING GROUP : SELF BELIEVERS AMITANSHU SRIVASTAVA ALOK KUMAR ARUN KHANDELWAL A N PANIGRAHI ANKIT GARODIA ABHISHEK SAXENA LOGO