woodland research framework

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Amit is doing pgdm from Centurion Institute of professional studies,Jaipur

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woodland research framework

  1. 1. PROJECT FRAME WORK Presented By- AMIT KUMAR SHARMA 2 nd Semester (2009-11) Centurion Institute of Professional Studies, Jaipur
  2. 2. BROAD AREA <ul><li>MARKETING </li></ul>
  3. 3. AREA OF INTEREST <ul><li>RETAIL OUTLET </li></ul>
  4. 4. RESEARCH PROBLEM <ul><li>Identify and analyze the factors which are responsible for the purchase of shoes from “WOODLAND.” </li></ul>
  5. 5. RESEARCH OBJECTIVE <ul><li>To know about the perception of customer’s towards “WOODLAND”. </li></ul><ul><li>To know about the brand image of “WOODLAND”. </li></ul><ul><li>To analyze the most influential factors responsible for purchase of WOODLAND shoes. </li></ul>
  6. 6. FACTORS / VARIABLES <ul><li>Price </li></ul><ul><li>Quality </li></ul><ul><li>Variety </li></ul><ul><li>Promotional schemes </li></ul><ul><li>Grievance handling </li></ul><ul><li>Trend </li></ul><ul><li>Availability </li></ul><ul><li>Fitting </li></ul><ul><li>Offers and Discounts </li></ul><ul><li>Location </li></ul>
  7. 7. TYPES OF RESEARCH <ul><li>DESCRIPTIVE </li></ul>
  8. 8. DATA COLLECTION INSTRUMENT <ul><li>QUESTIONNAIRE </li></ul>
  9. 9. DATA COLLECTION METHOD <ul><li>INTERROGATION THROUGH </li></ul><ul><li> PERSONAL INTERVIEW </li></ul>
  10. 10. SAMPLING DESIGN <ul><li>NON PROBABILITY WITH CONVENIENCE </li></ul>
  11. 11. SAMPLE SIZE <ul><li>100 </li></ul>
  12. 12. QUESTIONNAIRE <ul><li>NAME OF RESPONDENT ………………………………………….. </li></ul><ul><li>ADDRESS ……………………………………………………………. </li></ul><ul><li>………………………………………………………………………… </li></ul><ul><li>GENDER : Male Female </li></ul><ul><li>OCCUPATION : (A) Business (B) Services </li></ul><ul><li>(C) Govt.Job (D) Student </li></ul><ul><li>QULIFICATION: (A) 10 th (B) Graduate </li></ul><ul><li>(C) Post Graduate (D) No </li></ul>
  13. 13. 1. Which large format store you prefer more? & Why? (A) Single brand outlet (B) Multi brand outlet 2. How many times you visit large format store in a month? (A) Once (B) Twice (C) Thrice (D) More then thrice 3. Which Brand comes in your mind while thinking of branded Shoes? (A) Woodland (B) Reebok (C) Adidas (D) any other (specify) ---
  14. 14. 4. What brand of shoes you own currently? (A) Woodland (B) Reebok (C) Adidas (D) any other (specify) ---- 5. “I changed my old shoes to new one because “? (A) It got old (B) of changing fashion 6. How often you purchase new shoes? (A) Every six month (B) six month-one year (C) one year-two years (D) more than two years
  15. 15. 7. From where do you get information about Woodland? (A) Advertisement ( B) Magazines (C) Friends/ Relatives (D) Any other.............. 8. What attributes you look for in shoes while purchasing it (A) Quality (B) cost (C) brand name (D) durability 9. What was the life of the last woodland article you purchased ? (A) Less than 1 year (B) between 1 to 2 years (C) between 2 to3 years (D) more than 3 years
  16. 16. 10. When you think of woodland what is first thing that comes to your mind ? (A) Quality (B) Style (C) Durability (D) All of these 11. What is your first preference? (A)Formal shoes (B) Casual shoe (C) Depends on occasion (D)any of the 2 with good style 12. What price do you think is appropriate for purchasing shoes ? (A) Below 1000 (B) 1000 to 2000 (C) 2000 to 3000 (D) Above 3000
  17. 17. 13. Please saturate the following according to your satisfaction level. Variables Highly satisfied very satisfied Satisfied Dis-Satisfied Highly Dissatisfied 1.Price 2.Quality 3. Variety 4.Promoti-onal schemes 5.Grievan-ce handling
  18. 18. CONTD………. Variables Highly satisfied very satisfied Satisfied Dis-Satisfied Highly Dissatisfied 6. Trend 7.Availability 8. Fitting 9. Offers and Discounts 10.location
  19. 19. 14. Your valuable suggestion. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Thank you for filling the form.

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