Luxury Hues Group 2012


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Luxury Hues Businesses are focused on partnering with organizations offering premium products and services and customer engagement platforms with the affluent segment in Asia Pacific markets.
The Luxury Hues Group Private Ltd. ( comprises the following business verticals:
1. LH Consulting Pvt. Ltd. -
2. Quintessentially Lifestyle Services (India) Pvt Ltd. -
3. Luxury Marketing Council, India-
4. and

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    1. 1. Luxury Hues Group
    2. 2. The Luxury Hues UmbrellaQuintessentially LH Consulting Luxury Marketing HighStreetlabels Group Council World’s leading luxury Conceptualizing & Brings the smartest, most Exclusive online lifestyle group with an Implementing imaginative marketers of private sales platform irresistible package of a range of Business luxury products and offered to American offers, benefits and Solutions services together to explore Express GNS card privileges best practices and critical members in the Asia issues Pacific region Our different Business Units provide specialized services to the premium segment in the Asia Pacific Region
    3. 3. What is Quintessentially? The world’s leading luxury lifestyle group A global private members club A 24 hour luxury service, available 7 days a week, 365 days a year Great insight into, and access to the lives of high net worth individuals A virtual passport to the finest things in life Physical offices in 66 cities worldwideLuxury Hues is the India Franchise Holder for Quintessentially
    5. 5. Quintessentially Global Offices66 CITIES ACROSS THE WORLD
    6. 6. Quintessentially Lifestyle India Quintessentially Board Amit Dutta – Managing Director Quintessentially Quintessentially Events & Quintessentially Travel Concierge Weddings Mishti Bose, Group CEO Liza Varma, CEO Parthaa Kundu, CEO Quintessentially Lifestyle India has Quintessentially Concierge, Quintessentially Events & Weddings & Quintessentially Travel under its umbrella
    7. 7. What we do in India? THE CONCIERGE SERVICE THE VISION Quintessentially India would like to connect with Affluent Indians in whatever they do; to provide unique and top of the line solutions for their lifestyle needs Scope of services Travel Restaurants and nightclubs Entertainment, sports, arts, and culture Shops, services, health and beauty Property management and practical assistance Bespoke wedding planning services Quintessentially members have access to thousands of benefits and privileges with the best hotels, restaurants, clubs, spas, luxury products and practical services across the globe.
    8. 8. The PartnersOUR KEY CORPORATE AND SERVICEPARTNERS CORPORATE PARTNERS SERVICE PARTNERS REAL ESTATE HOTELS LUXURY RETAIL Loddha Group Taj Jimmy Choo DLF Oberoi Bottega Veneta Nitesh Estates Leela Canali Embassy Group LeMeridien Ermenegildo Zegna Four Seasons Gucci PRIVATE WEALTH Cartier Standard Chartered DINING AND NIGHTLIFE SPA AUTOMOBILES Hakassan Amatra Mercedes Villa 39 Levo Circa Myrah Olive Soham LAP HYPE Trilogy China House
    9. 9. Engaging with our membersExcellent opportunites are offered tomembers to ensure engagement and buildloyalty through:NewslettersExclusive offers with partners fordining, spa, fitness, travel – With globalaccessArticles on luxury and lifestyleTopical EmailersAn emailer designed with exquisite productsfor special occasions, members’ & spouses’birthdays / anniversariesPartner OffersExclusive offers for Quintessentially membersEventsAccess to exclusive events –art, entertainment, fashion, nightlife, sportand diningInformation sent to members through amonthly events calendarQuintessentially magazine(advertising costs involved)A global luxury lifestyle magazine published byQuintessentially UK,
    10. 10. NewslettersMEMBERS ARE KEPT UP TO DATE ABOUT OFFERS AND RECOMMENDATIONS THROUGH NEWSLETTERSMONTHLY NEWSLETTERGlobal newsletters are sent to members on amonthly basis, with recommendations &benefits in luxury lifestyle worldwideDiningNightlifeLuxury retailDestinationsTravel (Yachts / Cruises / Air charters)TOPICAL NEWSLETTERGift newsletters are sent during festiveoccasionsTravel newsletters are sent through out theyear with destination recommendations andpackages
    12. 12. Partner Offers With over 100 partners across India, Quintessentially creates exclusive experiential offers for members Dining Nightlife Spa Travel
    13. 13. EventsA MONTHLY EVENT CALENDAR WITH ACCESS TO EVENTS ACROSS THE SPECTRUM Quintessetntially members get access to global events as well as luxury lifestyle events in their own country, in the fields of - Art Entertainment Fashion Sport Social causes Luxury retail
    14. 14. Q members speakSEE WHAT OUR MEMBERS HAVE TO SAY ABOUT OUR SERVICE “ Please order a 2 kg chocolate cake from Sweet Obsession. It should be delivered to the Q Ive been an active Quint user for the last four years, and am a good friend of Ben Elliot, the office before 5pm today. It must have the founder. Only recently started using Qs India following message inscribed on it: services as usually my office manages most of Dear Team Q “You can have your cake and eat my needs. it too. You deserve it.” I would like to compliment the helpfulness and efficiency of Bhaskarjit. Hes extremely affable, polite, and helpful. I’m very impressed with the level of service. Thank you for the wonderful care and attention we received at Singapore. We are on our way to the airport directly from I have to say that Mr. Bhaskarjit Sharma from your team has been extremely helpful and I am sure you guys will have great success if ” shopping and request you (a) to inform the people like him continue to work for you“ hotel to complete the checkout and (b) SMS me Raghavs number so that I can thank him too (he received us at the hotel and said he was the relationship manager for Q)
    15. 15. Quintessentially Weddings Complete “Peace of mind” the entire planning of the wedding is entrusted to a global organisation known for its expertise in the luxury space
    16. 16. Every little detail…Quintessentially Weddings provides you witha truly exceptional wedding planning serviceleaving you to remain completely stress freeand able to fully enjoy the preparation andthe big day.Highly experienced and efficient teamReputation for attention to detailExemplary budget managementEnthusiastic and steady approach
    17. 17. Why Quintessentially for your big day?A WIDE SELECTION OF BEST-IN-CLASS VENDORS AND Q SISTER COMPANIES IN INDIA AND ABROAD. Both global and local expertise 66 offices around the world 32 verticals in lifestyle space including bespoke travel services, wines, villas, music, flowers, artists, a viation, design, communication etc Wide network of both global and local partner and supplier network across the lifestyle space Access to international and local performers, celebrities and artists Understanding of the luxuriant lifestyle
    18. 18. Why Quintessentially for your big day?FLAWLESS EXECUTION FROM THE BEGINNING TO THE HAPPILY EVER AFTER At Quintessentially Weddings we use the network of contacts and sources available to us from all our sister companies. Quintessentially Travel & Quintessentially Escape To ensure you get your dream venue, and your dream honeymoon. And to co-ordinate travel and accommodation not just for you, but also your guests Quintessentially Flowers To create the perfect setting Quintessentially Driven For a flawless and elegant arrival to your wedding Each of the 60 Quintessentially offices worldwide has a book of contacts for the ultimate in venues, florists, caterers etc that are always at our disposal
    19. 19. Our ServicesA HOLISTIC APPROACH TO YOUR WEDDING PLANNING Our signature poise, attention to detail and creativity combined with unique access to industry luminaries and preferential rates to match, mean that it’s goodbye to the stresses of wedding planning and hello to a beautiful wedding day full of joy and personal touches.
    20. 20. Our Services The Bouquet Invitation design RSVP and guest management Venue identification and bookings Designing thematic décor for each occasion Lighting and special effects like lasers Entertainment and artist management for international, Indian, classical, Bollywood, sin gers, dancers, live bands, DJ’s and any other performers Catering and menu selection and coordination Wine and liquor selection and sourcing Guest and wedding party logcistics Still photography and videography Bespoke honeymoon packages Horses, elephants, cars or any other such requirements
    21. 21. Other Services Gift selection and gift wrapping to be sent with invitation card Trousseu selection for bride and groom with our association with the designers and jewellers Styling the bride and groom Suggestion on make up artists and hairstlist for every occasion with trials Pre wedding grooming for bride and groom in terms of dieting,therapies,yoga and other forms of excersizing Assistance in gift selection and gift wrapping for family and friends Supervision on family performances by professional choreographers We lend our services to a diversity of faiths
    22. 22. The Celebration Each and every small step towards becoming man-and-wife is but a big celebration. Roka Sagan Tilak Sagai - Ring ceremony Bachelors’ night for bride & groom Youngters party Mehendi Haldi Cocktails Sangeet Wedding ceremony- Sehra-bandi, Band- bajaa, Jaimal, Pheras, Kanyadan, Doli Vidai Post wedding reception
    23. 23. weddingsaround theworld
    24. 24. St. Petersburg, Russia WeddingWHERE:Lake Palace & Cameron Gallery, Catherine PalaceWHAT THEY ATE:Crab with ginger on pumpernickel bread, caviar onice with blinis and condiments, gazpacho and patanegra hamWHAT THEY DRANK:Raspberry mojitosONE OF THE BEST BITS:After being taken by horse and carriage to thelakeside, guests were rowed by boatmen to theLake Palace for the ceremony in beautiful custommade boats
    25. 25. St. Petersburg, Russia WeddingWHERE:Throne Room, Catherine PalaceWHAT THEY ATE:Buckwheat blinis with smoked salmon and crèmefrâiche, whole roast fillet steak with red wine jusandcreamed spinach, lemon and raspberry tartWHAT THEY DRANK:TattingerONE OF THE BEST BITS:An intimate performance by the Bolshoi Ballet andElton John
    26. 26. Countryside Wedding - ItalyWHERE:Castello di Spaltena, TuscanyWHAT THEY ATE:Dario Ceccini prepared a fantastic a whole spitroast Turkey as feature to the Italian buffetincluding hand-made roast pepper ravioli withfresh pesto and toasted pine nuts and chargrilledMediterranean king prawnsWHAT THEY DRANK:Brunello di MontalcinoONE OF THE BEST BITS:Fire eaters surprised the 200 guests with anincredible acrobatic performance
    27. 27. Scope of Services – Quintessentially Concierge THE VISION Quintessentially India would like to connect with Affluent Indians in whatever they do; to provide unique and top of the line solutions for their lifestyle needs Scope of services Travel Bespoke event planning services Restaurants and nightclubs Entertainment, sports, arts, and culture Shops, services, health and beauty Property management and practical assistance Quintessentially members have access to thousands of benefits and privileges with the best hotels, restaurants, clubs, spas, luxury products and practical services across the globe.
    28. 28. Quintessentially EventsEvent ProductionPrivate PartiesCorporate EntertainmentPress EventsCharity FundraisersFashion ShowsWeddingsStore & Product LaunchesAward CeremoniesBrand ExperiencesConferencesLive Events
    29. 29. Quintessentially Travel . A global luxury tour operator offering unforgettable tailor– made holidays LONDON I NEW YORK I HONG KONG I DUBAI I JOHANNESBURG I GENEVA I MADRID I INDIA
    30. 30. Scope of Services – Quintessentially Travel .• Accommodation including Hotels, Villas and Chalet rental• Flights and Private Jets / Helicopters• Chauffeured transfers and car rental• Private tours• Yacht or boat charters• Cruises• Speciality packages e.g. Gourmet Tours, Wine Tours,• Adventure & Sports Vacation etc.
    31. 31. Quintessentially Travel India - Product Line Q Exclusive - Our salutations to the intrepid human spirit of exploration has led us to design exclusive tours for single women and senior citizens. Tranquil Break - Sometimes a day is enough to go through the month. A day when time stretches out languorously. A short break that goes on forever. Be it for a personal breathing space away from work or a corporate get- together. Rejuvenate to restart the week afresh. Family Sojourn - Traveling together is a great way to bond, create memories and spend dedicated quality time with your children, grandchildren, parents, grandparents or whomever you consider "family.“ Specially designed vacations for Large Families. Yacht & Luxury Cruise Journeys
    32. 32. Quintessentially Travel India - Product Line  Memoirs - Combining the romance, grace and elegance of yesterday with every modern comfort, we provide a unique and unforgettable experience.  Spellbound Journeys – There are many types of specialized journeys: culinary, whisky, sporting, surfing, music limited only by a traveler’s interests. Usually we have the pleasure of combining many of these into one trip. A morning of salmon fishing on a Scottish river leads to an afternoon whisky tour of a distillery leads to an elegant culinary experience in the evening.  Wild Safari Journeys- We will give an opportunity to experience the untouched wildernesses such as the Amazon, Kenya, Tanzania, Botswana etc.
    33. 33. Why Quintessentially Travel ?• QT, the only travel company to offer consummate and comprehensive luxury experiences to its customers.• With the able support of Quintessentially, world leaders in concierge services, with offices in 66 in the world over 12 years of experience in meeting high-end luxurious demands of its elite customers.• Personalization at its best we don’t just provide the travel service; but also the Quintessentially service and its vast knowledge and access into the global luxury lifestyle market. be it global restaurants, bars, tickets and events, that will provide clients with a complete personalized lifestyle offering. • QT has access to total1,32000 hotels worldwide & over 300 direct hotel contracts. • Exclusive deals and value added services with some of the most elite luxury hotel chains in the world • Dedicated Travel Specialist available throughout the lifecycle of the booking
    34. 34. Personalization at its best To cite an example of our services; recently, we received a sudden call at around 8 PM from Mr. Kohli who was holidaying in France. He wanted to surprise his wife on her Birthday with 108 of luscious tulips from Amsterdam. He wanted it by 7 PM next day. He also wanted a Torta Claudia, an Italian layer cake laced with brandy, from Dolce Roma Famous Bakery shop in Rome. Both had to be surprise gifts for his wife’s 40th birthday that night. Well, we are pleased to say that we were able to get him his surprise gifts by 6 pm the next day evening. Something that astounded him and pleased him no end!
    35. 35. Unusual Requests Praying trip to Mecca and organizing the best praying spot in The Kaba, The Great Mosque Closed door access to the Vatican Private show around of the Gold Room of St Petersburg Private basket ball lesson with Michael Jordan Training session and dinner with key players of Barcelona Private dining experience at the Hermitage Museum in St Petersburg with private performance by the Bolshoi Ballet Live with the Aboriginals in Australia - an authentic indigenous experience to stay within a remote aboriginal community, meeting land owners and elders Private Banquet on The Great Wall of China - at a spot where the tourists dont go or even know about!
    36. 36. Few Unique Vacation Ideas…  A Unique Safari that follows the Route of the Great Migration, maximizing viewing of animals. Experience spectacular game viewing in the shadows of Mt. Kilimanjaro. Descend into the Ngorongoro Crater. Visit an authentic Maasai village. Hike to the Elephant caves of Karatu. This is a trip-of-a-lifetime of unlimited game viewing of the "Greatest Show on Earth."  Discover the best of luxury France, starting with Paris and its culture, architecture, and a gourmet tour of all famous addresses for chocolate, macarons, truffle, etc! Visit Versailles and the fabulous palace. Experience Claude Monets famous garden and house in Giverny. Enjoy tastings of fine wine and foie gras in Bordeaux while in Provence, immerse in the beautiful colors at local markets and lavender fields enveloped in the vivid blue Provencal sky.
    37. 37. …Few Unique Vacation Ideas • From the antiquities in Athens to the nightlife on Mykonos, start your newly wedded life on this amazing adventure in Greece. Arrive on Mykonos with its gorgeous scenery, beautiful beaches and exciting nightlife. Visit Delos with its 5000 years of history. Continue to Santorini to see its blue domed churches and stunning caldera views. On Crete wander through the ruins of the Palace of Knossos, bringing to life the ancient Minoan civilization. Later, relax on the private sandy beach, by the hotels Olympic-sized seawater swimming pool. • Discover Andalusian world renowned cities of Seville, Cordoba, Granada, Malaga and Ronda at your own pace while admiring its incredible landscapes, outstanding monuments and culture. Andalucia, a fascinating region in the south of Spain, motherland of Flamenco and Bullfighting, offers the visitor an incredible medley of sights, sounds, tastes and scents.
    38. 38. Quintessentially Concierge – Member Engagement Q Gift mailer Q Wedding Mailer
    39. 39. Quintessentially Concierge – Newsletters
    40. 40. Q India – Media Coverage
    41. 41. Q India – Media Coverage
    42. 42. Q India – Partner Relationships CORPORATE PARTNERS SERVICE PARTNERS REAL ESTATE HOTELS LUXURY RETAIL Loddha Group Taj Jimmy Choo DLF Oberoi Bottega Veneta Nitesh Estates Leela Canali Embassy Group LeMeridien Ermenegildo Zegna Four Seasons Gucci PRIVATE WEALTH Cartier Standard Chartered DINING AND NIGHTLIFE SPA AUTOMOBILES Hakassan Amatra Mercedes Villa 39 Levo Circa Myrah Olive Soham LAP HYPE Trilogy China House
    43. 43. Introduction to LH Consulting Our Competence Our strength lies in our ability to amalgamate innovative business strategies with on ground execution capabilities. Our integrated business verticals enable us to deliver end to end solutions and we supplement our strategic consulting work with execution accountability. Our Expertise Our expertise lies in the in-depth understanding of the retail payments business and customer lifecycle management. Our Strategic Relationships Our Strategic relationships with leading premium brands helps us to develop unique value propositions exclusive to customer requirements. Our People Our key Consultants in this domain have significant senior management experience in the payments industry, handling large operations across the market segments and in leading transformational initiatives.
    44. 44. LH Consulting–Scope of Services Market Product Line Customer CRM Training Assessment Strategy Acquisition- Market Segmentation - Portfolio Analysis - MGM Programs - Customer Engagement - Training of Customer & Sizing facing teams - Strategy Development - Affinity Marketing - Customer Experience- SWOT Analysis Events - Product Design & - Spend Stimulation- Competitor Development - Network Alliances Programs Benchmarking - Marketing & - Rewards & Loyalty- Competitor Tracking Communication Programs - Brand & Channels - Marketing Analytics
    45. 45. LH Consulting – Citibank Ultima Rewards ProgramLH client wanted to develop asuperlative rewards program for itscard members who were highspenders and had an accumulated poolof reward points in their accounts.LH created a collection of a total of 40reward options and communicatedthem through an exclusive rewardsbrochure.
    46. 46. LH Consulting – Engagement with American ExpressAmerican Express Global Network ServicesWe have been retained by Global Network Services for their Strategic Initiativesacross Asia Pacific. Some of the key projects include:Market Assessment for Asia PacificWe are conducting a market wise assessment of the Asia Pacific Region. Keyactivities include :Competitive BenchmarkingCompetitive Assessment of the market including value proposition, market share &profit pool distribution across leading issuers / networks and their brand perceptionCompetitor TrackingTracking of Competing Banks to estimate their expected business strategy &roadmapStrategy DevelopmentSWOT Analysis to determine potential opportunities and gaps and strategydevelopment for driving future business growth
    47. 47. LH Consulting – Engagement with SkodaTransforming the Customer Experience – SKODA AutoNature of AssignmentTo Conceptualize and Establish a network of Boutique showrooms for Skoda’s premiumcar portfolioMethodologyCreating a boutique architecture outlining all possible touch points to create a trulyfresh and differentiated customer experience. The Concept was driven from the insightthat ‘Customer Experience’ was not in line with the customer’s purchase and after salesexperience across other categories
    48. 48. LH Consulting – Engagement with American ExpressPortfolio Analysis• Study of product portfolios and gap analysis• Benchmarking with Industry based practices & competitionProduct Line Strategy Development• Development of an end to end product line strategy• Design/Revamp of product line to mirror the market profitabilityProduct Design & Development• Development of new value propositions• Development of Product revitalization strategy & product propositions.• Design & Development of product benefitsMarketing & Communication• Development of a 360 degree communication strategy for the new product  Crafting 360 degree Advertising brief  Driving media innovation & media planBrand & Channels• Development of brand identity & strategy  Brand Architecture & positioning  Brand Typography & Imagery• Development & launch of traditional and alternate distribution channels
    49. 49. Developing Privileges Program to engage Members – YPONature of AssignmentYPO wanted to develop a privileges based Program for its members who paid a highannual fee to join the Club. The client wanted an engagement program to ensurerenewal of MembershipMethodologyLH put together a premium privileges catalogue which was targeted to provide offersfrom premium brands/ partners to the members. The project includedconceptualization, offer sourcing, partner tie ups, contractmanagement, design, creative layout and end to end management of the project.LH created a collection of a total of 20 offerings and communicated them through anexclusive brochure. For this, LH identified a list of premium partners across categorieslike dining, retail, hotels, airlines to participate in the program. It also negotiated offerswith prospective partners and closed on contracts/ MOUs. LH then went on to createthe communication strategy thereby coordinating the print and production of thebrochures
    50. 50. Services from our preferred partner Lafferty GroupResearchLafferty Research offers global retail banking, cards & payments andconsumer finance research and analysis services. The suite of interactive‘intelligent’ research databases includes World Cards Intelligence (WCI)and World Retail Banking Intelligence (WRBI). Laffery also conductsproprietary single client research and specialist multi-client research.TrainingInternational Academy of Cards and Payments (IACP) & InternationalAcademy of Retail Banking (IARB)are global educational andprofessional bodies for the cards and payments & Retail Banking sectorworldwide. Designed by senior industry experts and academics fromacross the globe, these curriculums set out to share industry bestpractices in face-to-face classroom seminars directed by a faculty of over70 leading industry practitioners.IACP & IARB courses are delivered in both nationally focused andinternational open programs as well as within individual banks. Theseprograms are always adapted and customized to local markets forindividual banks and cards companies
    51. 51. The Luxury Marketing Council IndiaThe Luxury Marketing Council Worldwide, founded in 1994 and headquartered in New York, is an exclusive, "byinvitation only" collaborative organization of 2,800 top CEOs and marketing executives who represent more than 860major luxury goods and services companies. The Council, through the “incubation” of innovative marketing alliancesand partnerships, helps its members to grow revenue, expand share of wallet, and cultivate referrals from and loyalty ofbest customers—the 8.7 million individuals (globally) with liquid portfolios of USD $1,000,000 or more. Luxury HuesGroup is the sole licensee for Luxury Marketing Council in the Indian market.Events - Monthly members-only events which Reporting - Regular in-depth reporting on the luxuryfacilitate collaborative learning through mutual market in India, in partnership with leading researchsharing of information and through presentations by Services agencies, for exclusive circulation for LMC, Indialuxury experts, as well as unique B2C networking membersopportunities OfferedAffinity Marketing - Unique platforms ofpartnerships for members interested in Privileges - Bouquet of inherent LMCcollaborations, in which LMC, India will manage the privileges, including access to all events hosted by LMCentire process from the point of conceptualization global chapters and to the LMC member-baseuntil final delivery worldwide, as well as association with all LMC, India, PR initiatives
    52. 52. Knowledge Sharing Platform CEO Breakfast Forum : October 2011 The Luxury Marketing Council, India organized a CEO Breakfast Forum in association with American Express and Businessworld at The Westin Gurgaon. The panel consisted of Shailesh Baidwan, Country Manager & Head, Consumer Card Business, American Express; Dilip Puri, MD, India & Regional Vice Asia Pacific Head, Starwood Hotels; Sanjay Kapoor, CEO, Genesis Luxury; and Kannan Gopalakrishnan, Nokia India. The eminent members discussed their ideas and opinion themed around: TRENDS IN CUSTOMER SERVICES : The personalization and development of customer services in premium sector to compete on International platform and enhance returning customer base .
    53. 53. LMC- Affinity Marketing EventAn Evening of Inspiring FlavoursTravel + Leisure India & South Asia and Luxury Hues in partnership with SingaporeTourism Board (STB) and DLF Homes organized a special evening titled "An Eveningof Inspiring Flavours" in April 2011, at Club Aralias, DLF Golf Links, Gurgaon - a high-end premium and luxury condominium by the DLF Group. The evenings centraltheme was flavours, more specifically the delightful flavours of Singapore andSingapore-inspired food. The experience was further enhanced with AmericanExpress, Dewars, Porsche, Carlsberg, Quintessentially, Max New York Life and Travel+ Leisure India & South Asia coming together as partners to provide an engagingevening.
    54. 54. Introduction to HighStreetLabels
    55. 55. Introduction to HighStreetLabels High Street Labels (HSL) is an exclusive private sales portal offering premium brands at great value. Clearly segmented offerings ensure that our customers find exactly what they are looking for – whether its great value or the latest collection from a designer brand. A ‘no compromise’ approach towards ensuring a ‘truly premium’ online shopping experience underpins our distinct positioning HSL operates in partnership with American Express GNS where it promotes HSL to its base of 12 million customers across Asia Pacific through 38 leading partner banks across markets. The American Express network offers Highstreetlabels to its partner banks as a marketing asset and engagement platform for cardmembers across Asia Pacific.
    56. 56. HighStreetLabels – Our Vision To be the leading online distributor of premium and luxurymerchandise, relevant to the lifestyles of affluent customers across Asia Pacific geographies.
    57. 57. The Unique Proposition Premium and luxury brands Top premium brands will offer The product showcase will allow guests to view latest fresh season merchandise at be available only on product lines on the portal moderate discount rates weekends These products will be truly Products lines will be from High Discounts upto 75% exclusive and will have zero the latest season and will discount or may have a rival those available in the special pricing brand’s stores
    58. 58. HSL – Website
    59. 59. HSL - Marketing Initiatives 59
    60. 60. HSL- Social Media Presence April’12 May’12 June’12Followers: Followers: Followers: 90 6,038 7,160 8848 39 633 784 857• Introduced capability • Brand showcase featuring • Efforts to grow Facebook for direct product access HSL brands base continue from Facebook posts. • Pinterest integration. • Campaign planning for• Interactive brand Twitter and Pinterest showcase on Facebook • Info graphic on HSL growth. is being developed. • Website plug-ins being • Product showcasing with developed links to boost website traffic. Our Social media presence
    61. 61. Key Team Members Amit Dutta Founder -Luxury Hues Group Amit has over 22 years of Category Management, Marketing and Sales experience across diverse industries. He has a successful track record in “thought leadership”, championing business transformation initiatives, innovations and transforming brands into leading and profitable market players. Amit has worked with American Express, General Motors , Reliance and Unilever in senior management roles. Amit did his PGDM from IIM-Lucknow and Bachelor of Engineering (Honors) from Jadavpur University, Kolkata. He is a guest faculty at IIMs and MICA and takes courses on Strategy and Luxury Brand Management. He is also an active participant in various Industry Forums and Seminars. Peter R Kapoor Joint Managing Director – Radiant Hues Group Pte Ltd, Singapore, Radiant Hues CRM Solutions Pvt Ltd. India Peter has over 25 years of experience in the financial services sector. He was earlier the Vice President & General Manager ASIA for Global Merchant Services at American Express International He was responsible for growing a profitable merchant business in Asia based in Singapore overseeing Sales, Marketing and Operations as well as providing strategic direction and focus to strengthen Amex merchant coverage and position in the Japan, Asia Pacific and Australia region.He has a Bachelor in Pharmacy and a Post-Graduate degree in Management from Loyola Institute of Business Administration and the University of Chennai. Mishti Bose Group CEO, Quintessentially Lifestyle Mishti has over 14 years of experience in some of India’s largest advertising agencies where she spearheaded planning and communication for a wide variety or marque consumer brands and services. Since 2007 she was at American Express’ India operations where she was responsible for product-benefit development for its premium products. She has been with Quintessentially, India since inception and has built a team of competent and experienced professionals in the field of acquisition, marketing, member assistance, vendor development and member engagement.
    62. 62. Key Team Members Liza Varma CEO- Quintessentinally Weddings A former Femina Miss India, Liza Varma is recognized as one of India’s top Fashion Show Directors and has been a part of many Fashion Weeks & Beauty Pageants, in India and abroad and is currently an industry member of the Fashion Design Council of IndiaPrior to joining, she has been successfully running an Event Management & Production Company for the last 12 years and have successfully organized over 1500 events in India and abroad with clientele like Hero Honda,Yamaha Motors,Provogue, Benetton, Reebok, Nike, Luxottica and designers like Ritu Kumar, Rocky S, Manoviraj Khosla,PC Jewellers among many others. Partha Kundo CEO- Quintessintially Travels Parthaa Kundo is a veteran in the field of luxury travel and tourism who combines his passion for leisure and luxury marketing with a hard-nosed business approach to strategic planning, project management, profit centre and business development. With a total of 18 years of experience in the tourism industry, starting as a trainee with Thomas Cook, working with companies like P&O, Kuoni Travels, ICICI e-ventures, AOL Time Warner, and Sahara India. Parthaa was last Vice President, Lifestyle and Marketing for IIFL, where he was responsible for developing and executing marketing strategy for the companys businesses, serving affluent, wealthy, ultra wealthy and institutional clients nationwide Ritu Rana CEO- LH Consulting Pvt. Ltd Ritu comes with rich industry experience specifically in the payments business. She is a seasoned banker with over 19 years of successful payment services and consumer banking experience .She has held positions of increasing responsibility within Citibank and more recently Amex GNS across markets like Japan, Singapore , US , S.E Asia and India. She has a proven track record of driving strategic growth across various business lines and is a result oriented sales and marketing professional who has supervised large and diverse international teams across a range of markets. She has extensive, experience in developing product line strategy, portfolio management, customer engagement and acquisition
    63. 63. Key Team Members Nidhi Seth CEO- Luxury Marketing Council Nidhi has over 13 years of rich experience in working with the premium segment and has handled HNI customers and premium partners. While working with companies like American Express, GE and the Development Bank of Singapore(DBS), she executed and managed various aspects of Business Development, Product Launches, Customer Engagement and Customer Relationship Management and handled international assignments. During her 6-year tenure with American Express, she was involved in Fraud Control, Product Launches and Direct Marketing for the Credit Card Division. At DBS, she was instrumental in managing Consumer Banking in Delhi. Nidhi graduated in Economics from Delhi University and has an MBA degree, with a specialization in Finance and Marketing. Sharad Thakur Chief Marketing and Technology Officer, www.HighStreetLabels Sharad heads the Marketing and Technology functions at High Street Labels and has been part of the core team from the inception. Prior to this he was heading the CRM and Customer Acquisition vertical at Luxury Hues Consulting and there he spearheaded major Marketing, CRM and Customer Acquisition initiatives for many premium and luxury brands across different industries like, Automobile, Financial Services, Hi-End Real Estate, Luxury Retail etc. He has an extensive international experience in Product Development, Product Management, and Team Leadership in the Telecommunication Industry. He has worked in organizations like, Allied Telesyn Networks, Inc. and Catapult Communications Corp. (now, Ixia, Inc.) in the United States and has successfully managed and implemented large scale programs/projects involving cross-cultural teams spread across the globe. Sharad holds a PGDM in Marketing and Strategy from IIM Lucknow. He did his B.Tech in Computer Engg. from Kurukshetra University and a M.S in Computer Networking from North Carolina State University in the US Vimmi Sood Chief Merchandising Officer, HighStreetLabels Vimmi has over 22 years of rich experience in Profit Centre Operations. She started her Career with Advertising and her last 12 years have been devoted to Premium Retail starting with Ravvisant, LVMH, Oswal’s Retail Venture, Genesis Colors and Network18. She has been responsible for Sourcing, Manufacturing and Marketing in these organizations. In Network 18 she was heading the sourcing for the fashion segment of their e-commerce portal. She has proven expertise in Business development, Retail operations, Customer Service & Team management.
    64. 64. Key Team Members Gagan Sethi GM Logistics – HighStreetLabels Has over 11 years experience in International Supply Chain Management in the Retail and e-Commerce domain . He started his career and spent six years with IKEA Trading where he was responsible for Supply development/distribution & business navigation for South Asia Region. He also handled Supply Chain and Merchandise Planning for Reliance Retail. Prior to joining, he was heading Supply Chain & Operations for where he successfully improved efficiencies in Operations processes and introduced technology to support the overall business growth. Khushi Khanna Management Consultant Khushi is a senior professional with over 30 years of business experience and has worked as head of Consumer Insights for Reliance and with Pepsi as the Marketing Director for the Asia-Pacific region. She was also a part of A.C. Nielsen group, in Hong Kong & Malaysia and is the Founder, Director of Marg Marketing And Research Group in Mumbai. She has led several projects by her sheer ability to translate information into business implications
    65. 65. Thank You