"Seminar" - Know The Basics Of SEO
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"Seminar" - Know The Basics Of SEO

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What is SEO Why Optimize? ...

What is SEO Why Optimize?
Increase Visibility
On Page Optimization
~ Title tag
~ Relevant content
~ Meta tag
~ Improve the structure of your URLs
~ Proper use of heading tag
~ Optimization on images
~ Write better links
~ XML site map
Off Page Optimization
~ Link building
~ More On Links
~ Social Media

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    "Seminar" - Know The Basics Of SEO "Seminar" - Know The Basics Of SEO Presentation Transcript

    • 1 Know The Basics Of SEO Presented by: Amit Das National Institute of Technology Calicut
    • 2 Presentation Overview  What is SEO  Why Optimize?  Increase Visibility  On Page Optimization  Off Page Optimization National Institute of Technology Calicut Amit Das
    • What is Search Engine Optimization (SEO) Search engine optimization is the process of improving the visibility of a website in a search engine's un-paid search results. It involve editing website's content, HTML and associated coding to both increase its relevance to specific keywords. National Institute of Technology Calicut Amit Das 3
    • 4 Why Optimize?  To get more traffic on website  SEO plays a crucial role in on line business website  Better SEO, more visitors , increased marketing National Institute of Technology Calicut Amit Das
    • How To Increase Visibility? ° Cross linking more important pages ° Writing frequently searched keyword phrase ° Updating content make crawlers visit frequently ° Including Title & Meta description ° URL Normalization of web pages via multiple urls National Institute of Technology Calicut Amit Das 5
    • 6 On page optmization  Title tag  Relevant content  Meta tag  Improve the structure of your URLs  Proper use of heading tag  Optimization on images  Write better links  XML site map National Institute of Technology Calicut Amit Das
    • 7 On page optimization  Title Tag • It’s important to include a keyword or two in the title tag • Number one optimization factor • Included in results display • Unique title for each landing page • Avoid using a single title tag for all pages • Avoid using extremely lengthy titles National Institute of Technology Calicut Amit Das
    • 8 On page optimization •Relevant content •Target audience, find keywords which they will search and write a relevant content •Write easy-to-read text •Stay organized around the topic •Create content primarily for your users, not search engines •Frequency and percentage of keywords in content is also considerable •Keyword rich content as important as usage of keyword in domain Amit DasNational Institute of Technology Calicut
    • 9 On page optimization •Relevant content •Target audience, find keywords which they will search and write a relevant content •Write easy-to-read text •Stay organized around the topic •Create content primarily for your users, not search engines •Frequency and percentage of keywords in content is also considerable •Keyword rich content as important as usage of keyword in domain National Institute of Technology Calicut Amit Das
    • 10 On page optimization  Meta Tag •A page's description meta tag gives search engines a summary of what the page is about •This gives the user clues about whether the content on the page matches with what he or she is looking for. •<meta name="description” content="Amit Das's Website"> National Institute of Technology Calicut Amit Das
    • 11 On page optmization  Improve the structure of your URLs • It lead to better indexing of your documents • Use brief and descriptive URLs • URL to a document is displayed as part of a document's title National Institute of Technology Calicut Amit Das
    • 12 On page optmization  Proper use of heading tag • The various heading tags give a priority to the content and help index your site properly • Use of heading tags helps users, web browsers and search engines to know where the major key points are National Institute of Technology Calicut Amit Das
    • 13 On page optimization  Optimazion on Images • Use brief, but descriptive filenames • Supply alt text when using images as links • Supply an Image Sitemap file • Avoid writing excessively long alt text that would be considered spammy • Avoid using only image links for your site's navigation National Institute of Technology Calicut Amit Das
    • 14 On page optimization  Write better links • Suitable anchor text makes it easy to convey the contents linked • Write concise text • Think about anchor text for internal links too • Including title attributes on links is another important step that any good web site will have National Institute of Technology Calicut Amit Das
    • 15 On page optimization  Make your site easier to navigate •Create a naturally flowing hierarchy •Use mostly text for navigation •Put an HTML site map page on your site which helps user •XML sitemaps — that are used by the search engines in order to index through your site National Institute of Technology Calicut Amit Das
    • 16 Off page optimization  Link building: • Which websites link to you • The number of websites linking to you • The page title of the website linking to you • The anchor text used in the link linking to you • The number of outbound links on the website that is linking to you • The IP Address of the websites linking to you. National Institute of Technology Calicut Amit Das
    • 17 Off page optimization  More on links : • Multi-tier backlinks • Out Bound Links • Varied backlinks •It would be advisable to ensure that one gets links from a variety of sources like article directories, sites relating to news, bookmarking sites etc. National Institute of Technology Calicut Amit Das
    • 18 Off page optimization  Social Media • Know about social media sites • Reach out to those in your site's related community • Traffic can be increase by publishing the links via social media site like facebook, twitter etc. • The more votes / likes you receive, the more likely your post is to be noticed by others and shared around, often resulting in additional link backs from other blogs, etc. • Master making announcements via blogs and being recognized online National Institute of Technology Calicut Amit Das
    • 19 Search Engine Optimization THANK YOU! National Institute of Technology Calicut Amit Das