JOHNSONS BABY SHAMPOO • American MNC- founded in 1886 • Manufacture- Medical devices, Pharmaceutical and Consumer packaged goods . • The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries. • Johnson & Johnson had worldwide pharmaceutical sales of $65 billion for the calendar year of 2011 • Key Products- Band-Aid, Tylenon, Johnson’s Baby products, Neutrogena skin and beauty products, Clean & Clear, Acuvue contact lenses.
JOHNSONS BABY SHAMPOOAbout the Product• Soap free, hypoallergenic, and dermatologist tested• Baby Shampoo with mild, tearless formula• As gentle to the eyes as pure water• NO MORE TEARS formula rinses quickly and easily• Leaves hair smelling fresh, and looking beautifully healthy and shiny
JOHNSONS BABY SHAMPOO Marketing • Umbrella Branding/family branding-Different products having different images are put together under one major brand or parent brand and are marketed by the firm. • E.g.-Johnson & Johnson sells baby care products under the Johnsons brand name — Johnsons Baby Powder, Johnsons Baby soap, Johnsons Baby Shampoo etc. • Benefit- Promotion is very cheap and easy, For all the different products and services, advertising, promotion can be combined Launching of a new product under umbrella gains recognition easily. • Disadvantage- negative publicity for any product or even new product it can affect the other brands.