Welcome toNaideationAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
08.30 - Who the hell are you?09.30 - Principles and purpose of the day10.00 - User-centred design11.00 - Building business...
Why feature phones?Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Why feature phones?• Theyre data enabled, within the reach of mostAfricans, but not fully exploited for their datacapabili...
Why feature phones?• Theyre data enabled, within the reach of mostAfricans, but not fully exploited for their datacapabili...
Why feature phones?• Theyre data enabled, within the reach of mostAfricans, but not fully exploited for their datacapabili...
Why feature phones?• Were creating the possibility that feature phoneswill be Africas iPad - shared around the family,alwa...
Why feature phones?• Were creating the possibility that feature phoneswill be Africas iPad - shared around the family,alwa...
Why design for girls?Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.Andrew Mis...
Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.•They are ...
Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.•They are ...
Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.•They are ...
Why design for girls?•Girls are the gateways to higher data use.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.co...
Why design for girls?•Girls are the gateways to higher data use.•Girls are geeks.They teach their families howto use mobil...
Why design for girls?•Girls are the gateways to higher data use.•Girls are geeks.They teach their families howto use mobil...
Why design for girls?•Girls are the gateways to higher data use.•Girls are geeks.They teach their families howto use mobil...
Task #1Understand yourmarketAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Task #1• In your envelope are 2 cards.• Most groups have pictures of mothers.Youwill be designing for their daughters.• Tw...
Task #1• Choose one of the pictures.• When designing for the daughters, talkabout who they are.Add details.Talk abouttheir...
Tool #1Xplane’s Empathy MapAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Empathy MapQuestionsAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Task #2Build a business modelAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a fe...
Tool #2The Business ModelCanvasAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Thursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Thursday, 6 June 13
Task #2• Your business model must be designed toappeal to the personas outlined in Task #1Andrew Missinghamamissingham.com...
Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a fe...
Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a fe...
Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a fe...
Tool #3De Bono’sSix Thinking HatsThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Thursday, 6 June 13
Task #3Paper PrototypeAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
Task #2• Choose one of the business modelcanvases to work on (it doesn’t have to beyours)• Sketch out the key steps in you...
Tool #4Walt Disney’s3 RoomsAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
DreamersThursday, 6 June 13
Dreamers BuildersThursday, 6 June 13
Dreamers CriticsBuildersThursday, 6 June 13
Dreamers CriticsBuildersThursday, 6 June 13
Dreamers BuildersThursday, 6 June 13
Dreamers CriticsBuildersThursday, 6 June 13
Dreamers CriticsBuildersThursday, 6 June 13
Dreamers BuildersThursday, 6 June 13
Dreamers CriticsBuildersThursday, 6 June 13
Dreamers CriticsBuildersThursday, 6 June 13
Biz model triggersBe your competition. Imagine you just realise that another company hasyour business model, and they star...
Biz model triggersHow can you design your business so that sharing or promoting theproduct is a *necessary* step in being ...
NaideationAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
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Naideation

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The slide deck I used to present Naideation - a hack day and ideation session hosted at iHub in Nairobi on 30th May, 2013

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Naideation

  1. 1. Welcome toNaideationAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  2. 2. 08.30 - Who the hell are you?09.30 - Principles and purpose of the day10.00 - User-centred design11.00 - Building business models12.30 - Working Lunch13.15 - Business Model Presentations14.00 -Visual / Paper prototyping15.00 - Working Coffee15.20 - Prototype Presentations16.20 - Wrap upAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comPlan for the dayThursday, 6 June 13
  3. 3. Why feature phones?Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  4. 4. Why feature phones?• Theyre data enabled, within the reach of mostAfricans, but not fully exploited for their datacapabilityAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  5. 5. Why feature phones?• Theyre data enabled, within the reach of mostAfricans, but not fully exploited for their datacapability• We’re not trying to get someone with aMercedes to buy a Lexus.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  6. 6. Why feature phones?• Theyre data enabled, within the reach of mostAfricans, but not fully exploited for their datacapability• We’re not trying to get someone with aMercedes to buy a Lexus.• Compelling data-using services are yet becreated. So data use remains lowAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  7. 7. Why feature phones?• Were creating the possibility that feature phoneswill be Africas iPad - shared around the family,always on, always online.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  8. 8. Why feature phones?• Were creating the possibility that feature phoneswill be Africas iPad - shared around the family,always on, always online.• Use the whole animal - SMS, Camera,Torch, Data,Bluetooth, Calendar, Clock... you name it!Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  9. 9. Why design for girls?Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  10. 10. Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  11. 11. Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.•They are the most disadvantaged.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  12. 12. Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.•They are the most disadvantaged.•Their potential is not being fulfilled.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  13. 13. Why design for girls?•Adolescent girls are statistically the leastlikely members of society to be invested into.•They are the most disadvantaged.•Their potential is not being fulfilled.•Fulfilled and unleashed, their potential canadd massive latent value to economies.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  14. 14. Why design for girls?•Girls are the gateways to higher data use.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  15. 15. Why design for girls?•Girls are the gateways to higher data use.•Girls are geeks.They teach their families howto use mobile phones.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  16. 16. Why design for girls?•Girls are the gateways to higher data use.•Girls are geeks.They teach their families howto use mobile phones.•They do this more than boys, because theyare more often at home.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  17. 17. Why design for girls?•Girls are the gateways to higher data use.•Girls are geeks.They teach their families howto use mobile phones.•They do this more than boys, because theyare more often at home.•This crosses rich and poor. It even crosseswhether a girl owns a phone or not.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  18. 18. Task #1Understand yourmarketAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  19. 19. Task #1• In your envelope are 2 cards.• Most groups have pictures of mothers.Youwill be designing for their daughters.• Two groups have 18 year old youngmothers.You will be designing for them.• None are rich. None own a smartphone.• All either own, or have access to a featurephone (you decide which).Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  20. 20. Task #1• Choose one of the pictures.• When designing for the daughters, talkabout who they are.Add details.Talk abouttheir daily routines. Make them as real aspossible.• Then use the following tool to find outmore about them.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  21. 21. Tool #1Xplane’s Empathy MapAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  22. 22. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  23. 23. Empathy MapQuestionsAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  24. 24. Task #2Build a business modelAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  25. 25. Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a featurephone’s capabilities (remember, use thewhole animal if necessary).• The ideas must share value with the girl(they get a “kick back”)• Parents will let the girl use the phone moreif use is educational, a money saver, or amoney earner.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  26. 26. Tool #2The Business ModelCanvasAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  27. 27. Thursday, 6 June 13
  28. 28. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  29. 29. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  30. 30. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  31. 31. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  32. 32. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  33. 33. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  34. 34. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  35. 35. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  36. 36. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  37. 37. Thursday, 6 June 13
  38. 38. Task #2• Your business model must be designed toappeal to the personas outlined in Task #1Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  39. 39. Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a featurephone’s capabilities (remember, use thewhole animal if necessary).Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  40. 40. Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a featurephone’s capabilities (remember, use thewhole animal if necessary).• The ideas must share value with the girl(they get a “kick back”)Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  41. 41. Task #2• Your business model must be designed toappeal to the personas outlined in Task #1• The task must make use of a featurephone’s capabilities (remember, use thewhole animal if necessary).• The ideas must share value with the girl(they get a “kick back”)• Parents will let the girl use the phone moreif use is educational, a money saver, or amoney earner.Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  42. 42. Tool #3De Bono’sSix Thinking HatsThursday, 6 June 13
  43. 43. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  44. 44. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  45. 45. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  46. 46. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  47. 47. Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  48. 48. Thursday, 6 June 13
  49. 49. Task #3Paper PrototypeAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  50. 50. Task #2• Choose one of the business modelcanvases to work on (it doesn’t have to beyours)• Sketch out the key steps in your app orutility.• Big thoughts; Big paper• There are no wrong answers!Andrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  51. 51. Tool #4Walt Disney’s3 RoomsAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13
  52. 52. DreamersThursday, 6 June 13
  53. 53. Dreamers BuildersThursday, 6 June 13
  54. 54. Dreamers CriticsBuildersThursday, 6 June 13
  55. 55. Dreamers CriticsBuildersThursday, 6 June 13
  56. 56. Dreamers BuildersThursday, 6 June 13
  57. 57. Dreamers CriticsBuildersThursday, 6 June 13
  58. 58. Dreamers CriticsBuildersThursday, 6 June 13
  59. 59. Dreamers BuildersThursday, 6 June 13
  60. 60. Dreamers CriticsBuildersThursday, 6 June 13
  61. 61. Dreamers CriticsBuildersThursday, 6 June 13
  62. 62. Biz model triggersBe your competition. Imagine you just realise that another company hasyour business model, and they started 2 years ago! How do youcompete against a competitor with a 2-year head start?Map the customer story onto the business model canvas. One persondescribes the customers journey, the rest listen and document it on thecanvas.How would you launch this business with only $1000?How can you make this work if all your employees lived in differentcountries?How can you make it so customers support themselves and you haveno support department or costs?How can you grow by retaining customers? How would you makecustomers stay longer if that were your only engine of growth?Thursday, 6 June 13
  63. 63. Biz model triggersHow can you design your business so that sharing or promoting theproduct is a *necessary* step in being a customer?How can your reach $2 million / year revenue in 24 months?What aspect of your business can be copied by your competitor toimprove their offering to their customers? Isolate one that cant, and stripall unnecessary parts of your model offer that alone.Make it so you can make money without hiring or acquiring new skills.What would this business model look like in China? In Ghana? In India?Isolate a part of the business that can scale to millions of customers/userswithout scaling up to more than 20 employees.What business model canbe built around that?If this business idea failed, what can rise from the ashes?Take a keycomponent in delivering your value proposition and move it to KeyResources, rewriting it if necessary.Thursday, 6 June 13
  64. 64. NaideationAndrew Missinghamamissingham.com#NAIDEATION@amissingham.comThursday, 6 June 13

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