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Project proposal for apricot processing in Ladakh
 

Project proposal for apricot processing in Ladakh

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Project for apricot processing in Ladakh, India

Project for apricot processing in Ladakh, India

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  • Full Name Full Name Comment goes here.
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  • Dear Amish,

    I am interested in your project.
    Could we meet to discuss this.
    Thanks.

    Regards,
    Vishnu.
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    Project proposal for apricot processing in Ladakh Project proposal for apricot processing in Ladakh Presentation Transcript

    • Components of the General Environment Economic Demographic Socio-cultural Industry Environment Competitive Environment Political/ Legal Geographic Technological
    •  ProjectRationale About Apricot Current Scenario Proposed Model Product Management
    • The project aims at supplementing theexisting income (which is inadequate)of the resource poor through optimalutilization of available naturalresources (Apricot) in a sustainableand environment friendly manner.
    •  Apricot is native to regions with cold winters Ladakh has 21 varieties of apricot Apricots have high nutritional content It is an untapped resource due to the lack of processing and marketing facilities. “Organic by default” Seasonality Perishability –over ripe within 2-3 days Variety of uses High potential to increase income
    •  High production Absence of market linkages for remote areas Most of the product is wasted or fed to the cattle Absence of know how for processing bitter apricot Small entrepreneurs catering to local demand
    • Farmer Farmer Farmer Farmer VCs VCs PC Legend: Marketing VC- Village Centre; PC- Processing Centre; Retail Organic Chains Stores
    •  Apricot Jam Apricot Oil Solar Dried Apricot Osmotic Dried Apricot Apricot Juice
    •  Current: Open solar drying Sulphuring Manual extraction Proposed: Field Research Lab Solar driers Organic Drying Cold extraction of Oil
    • Farmer Apricot Apricot Bitter Sweet Drying Kernel Pulping Oil extractionPackaging Processing & packaging PackagingWholesaler Wholesaler Wholesaler Retailer Retailer Retailer ConsumerConsumer , Consumer
    • Competitive Strengths QUALITY Competitively Priced Removal of intermediaries Price leaderPRICE VARIETY
    • QUALITY Backward Integration FPO standards Multistage quality controlPRICE VARIETY
    • QUALITY Gamut of offerings Novel Flavour Diverse Market segmentsPRICE VARIETY
    •  High income group Health conscious Segment with social concerns Foreigners/tourists
    •  Large retail chains like Walmart, Reliance, Food Bazaar. Health spas. Upscale hyper-markets Specialized organic stores
    •  Managerial capacity building Strong market linkages
    • Thank You