Search engines, blogging & other Internet trends have fundamentally transformed the way people & businesses purchase products.
Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.Today, the goal of marketingneeds to be to “get found” bycustomers when they arelooking, not “get in theirface Image credit : Hubspot
We need to stop interrupting & be what people are interested in.aka,“Inbound Marketing”
What is Inbound Marketing ? Any marketing tactic that relies on earning people’s interest instead of buying it; the key to marketing transformation.
Marketing Needs to AdaptOutbound Marketing Inbound Marketing• Inside Sales • SEO• Telemarketing • Pay per click• Tradeshows • Blogging / Blogosphere• Seminars • Social Media / Buzz• Print Advertising • Targeted Landing Pages• Direct mail/email • Marketing Analytics
Marketing Needs to AdaptOutbound Marketing Inbound Marketing• Low response rate (1-5%) • High response rate (20-50%)• Expensive / Wasteful • Low cost / High ROI• Becoming more difficult • Wide open playing field• “Interruption” based • “Permission” based
What we really need is, a mindset shift that will make us relevant to today’s consumers, A mindset shift from “telling & selling” to “building relationships” And How we can do that ?
2013 : Companies needs to focus more on spread out as a BRAND to get higher conversions. Social Media is about building relationships, to help, to add value in the lives of people to start getting identified as a BRAND. BRAND is What people think about You. BRAND always has high weight over other be it SEO, BLOG or any other form of Online Marketing. BRAND always has 1 message to share which gets reflected by the content it has. What kind of Content We share & How we share makes the difference
All Team has to participate for a common GOAL Image credit : Hubspot
2013 – A year about bringing TRANSFORMATION Transformation from being GOOD to GREAT Transformation from “Shouting” to “Sharing” Transformation from “Content” to “Resource” Transformation from “Industry centered approach” to “People centered approach” Transformation from “FIND ME” to “GET FOUND” Transformation from “Buy Me” to “I know What U Want” Transform to Brand which says : “I care about what you want”
THANK YOU! For any queries, please reach out to, Amish Keshwani Email : firstname.lastname@example.org http://www.innovativeseo.net http://www.linkedin.com/in/amishkeshwani