2013 - A Year of Inbound Marketing


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Introduction to Inbound Marketing. 5 step plan for your Internet Marketing in 2013. Do's & Don'ts of Inbound Marketing.

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2013 - A Year of Inbound Marketing

  1. 1. 2013 – A year of Inbound Marketing A Perspective from Online Marketing Presented by : Amish Keshwani (Innovative SEO)
  2. 2. Its time to Transform “Marketing” Image credit : Hubspot
  3. 3.  “ the Internet has turned what used to be controlled, one- way message into a real-time dialogue with millions.
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  6. 6.  Search engines, blogging & other Internet trends have fundamentally transformed the way people & businesses purchase products.
  7. 7.  Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.Today, the goal of marketingneeds to be to “get found” bycustomers when they arelooking, not “get in theirface Image credit : Hubspot
  8. 8. We need to stop interrupting & be what people are interested in.aka,“Inbound Marketing”
  9. 9.  What is Inbound Marketing ? Any marketing tactic that relies on earning people’s interest instead of buying it; the key to marketing transformation.
  10. 10. Marketing Needs to AdaptOutbound Marketing Inbound Marketing• Inside Sales • SEO• Telemarketing • Pay per click• Tradeshows • Blogging / Blogosphere• Seminars • Social Media / Buzz• Print Advertising • Targeted Landing Pages• Direct mail/email • Marketing Analytics
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  13. 13. Marketing Needs to AdaptOutbound Marketing Inbound Marketing• Low response rate (1-5%) • High response rate (20-50%)• Expensive / Wasteful • Low cost / High ROI• Becoming more difficult • Wide open playing field• “Interruption” based • “Permission” based
  14. 14.  What we really need is, a mindset shift that will make us relevant to today’s consumers, A mindset shift from “telling & selling” to “building relationships” And How we can do that ?
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  20. 20.  2013 : Companies needs to focus more on spread out as a BRAND to get higher conversions. Social Media is about building relationships, to help, to add value in the lives of people to start getting identified as a BRAND. BRAND is What people think about You. BRAND always has high weight over other be it SEO, BLOG or any other form of Online Marketing. BRAND always has 1 message to share which gets reflected by the content it has. What kind of Content We share & How we share makes the difference
  21. 21. All Team has to participate for a common GOAL Image credit : Hubspot
  22. 22. 2013 – A year about bringing TRANSFORMATION Transformation from being GOOD to GREAT Transformation from “Shouting” to “Sharing” Transformation from “Content” to “Resource” Transformation from “Industry centered approach” to “People centered approach” Transformation from “FIND ME” to “GET FOUND” Transformation from “Buy Me” to “I know What U Want” Transform to Brand which says : “I care about what you want”
  23. 23. THANK YOU! For any queries, please reach out to, Amish Keshwani Email : amish@innovativeseo.net http://www.innovativeseo.net http://www.linkedin.com/in/amishkeshwani