Carbon Audit
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Carbon Audit

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Carbon Audit

Carbon Audit

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    Carbon Audit Carbon Audit Presentation Transcript

    • The Carbon Audit
    • In this session we will attempt to answer the following questions:
      • What is a Carbon Audit?
      • Why should we do a Carbon Audit?
      • How do you do a Carbon Audit?
      • How does Carbon Footprinting impact on the marketing process?
      • What are the organisation’s options?
      • Where to look for further information
    • 1: What is a Carbon Audit?
      • A means of measuring and recording the CO2 (Carbon Dioxide) emissions of an organisation
      • Sometimes called a ‘Carbon Footprint’
      • Includes:
        • direct power usage (from fuel-powered sources)
        • fuel-powered transport (haulage & travel)
      • The ‘wider footprint’ may include:
        • waste and recycling policy
        • carbon saving arrangements with supply chain partners
        • carbon saving arrangements with employees
      • Carbon Audit is the first step in developing a Carbon Strategy
      • Carbon Strategy: A long term action plan to manage and reduce the carbon emissions of the organisation and its clients
      • Carbon Strategy is compulsory in certain designated industries (eg steel and car manufacturers)
      1: Carbon Audit and Carbon Strategy
    • 2: Why should we do a Carbon Audit?
      • Global Warming is being caused by Green House Gasses (GHGs)
      • Carbon Dioxide (CO2) accounts for 85% of all GHGs
      • 1997 Kyoto Protocol (ratified by UN membership 2005) establishes targets for industrialised nations to cut carbon emissions
      • UK target: to cut emissions to 12.5% below 1990 level by 2012 (failure likely)
      • World average target is 5.7% below 1990 levels
      • Corporate social responsibility policies
      • Employee & customer expectations
      • Brand value
      • Further legislation likely
      • Potential 20% saving in energy consumption (The Carbon Consultancy)
      • Carbon reporting provides superior management data
      2: Why should we do a Carbon Audit?
    • 2: The Climate Change Levy
      • A new business tax on the use of all energy - introduced in 2001
      • Applies to electricity, gas, coal and lpg (liquid petroleum gas)
      • Oil, diesel and petrol taxed under the Hydrocarbon Fuels Act
    • 3: How do you do a Carbon Audit?
    • 3: How do you do a Carbon Audit?
      • A carbon analyst calculates the carbon footprint in accordance with ISO Standard 14064
      • International organisations apply GHG Protocol standards
      • Carbon Reporting is split:
        • a) Power b) Travel
      • Core Footprint:
      • Power:
        • electricity grid, natural gas, oil-fired
      • Transport:
        • road mileage (vehicle type), rail mileage, air mileage (origin-destination)
        • Road haulage (mileage & weight) air freight (weight) courier mileages
      3: How do you do a Carbon Audit?
      • Wider Carbon Footprint:
      • Materials (waste and recycling)
        • Paper used (quantity & type)
        • Materials sent to recycling (quantity & type)
        • Waste not recycled (mixed, by weight)
      • Detailed Footprint Analysis
        • Detailed energy usage by supplier
        • Detailed air & road travel (vehicle class and mileages)
        • Commuting: distance and type for all employees
        • Other savings e.g. video conferencing
      3: How do you do a Carbon Audit?
      • Reporting:
      • Total emissions, core and non-core
      • Power used per square foot (offices)
      • Carbon value per employee (per job / project / department)
      • Benchmark results inter- and intra-industry
      3: How do you do a Carbon Audit?
    • 4: How does Carbon Footprinting impact on the marketing process?
      • There are two theoretical frameworks which can provide a basis for an environmental audit of the marketing process:
      • The ‘Green’ 7 Ps
      • The ‘Value Chain’
    • 4: a) The ‘Green’ 7 Ps
      • Product
        • Finite or renewable sourced materials?
        • Manufacturing processes
        • Environmental impact in use and disposal
      • Price
        • Additional costs incurred
        • Marketplace price sensitivity
      • Place
        • Distribution and Retail operations
      • Promotion
        • Communicate customer value
        • ‘ Green’ means of communication
      • People
        • Training and support
      • Physical Evidence
        • Branding, Packaging, other?
      • Processes
        • Procedures & policies eg green travel arrangements
    • 4: b) The Value Chain (Porter)
      • Primary Activities:
      • Inbound Logistics
        • Arrangements for sourcing and receiving outsourced materials and services
      • Operations
        • Internal manufacturing and processing
      • Outbound Logistics
        • Packaging and distribution
      • Sales
        • Efficiency of sales processes
      • Service
        • Added value service procedures
      4: b) The Value Chain (Porter)
    • 4: b) The Value Chain (Porter)
      • Human Resources
        • Training, motivations, values
      • Technology
        • Alternative & energy efficient
      • Marketing
        • Materials and messages
      • Procurement
        • Carbon-audited inputs
      • Strategies
        • Corporate environmental positioning
      • Procedures
        • ISO 14000?
      • Infrastructure
        • Energy-efficient facilities
        • Financial policies
      • IT Systems
        • Alternative energy-saving processes
      Support Activities:
    • 5: What are the organisation’s options?
      • Carbon offsets:
        • Calculate emissions from specific activity (e.g.per journey) and pay third party to reduce CO2 by similar amount (e.g. plant trees)
      • Carbon funding:
        • Buy emission reductions being created by another project (as capital start-up and / or as income)
      • Certified Emissions Reductions (CERs)
        • Verified emission savings can be sold through the EU Emissions Trading Scheme (EUETS)
      • UK Emissions Trading Scheme
        • Companies with Climate Change Levy Agreements can buy and sell credits with other UK companies
      5: What are the organisation’s options?
      • Generic solutions:
      • Cut energy usage
      • Cut waste
      • Increase re-cycling
      • Cut down travel & haulage mileage
      • Reduce commuting
      5: What are the organisation’s options?
      • Create carbon-conscious corporate culture
      • Balance short term ‘PR opportunities’ with long term carbon strategy objectives
      • Integrated carbon strategies (not just one carbon reduction strategy)
      • Improve carbon / energy / travel reporting procedures
      • Devolve responsibility for energy efficiency to departmental level
      • Engage employees in work-based and domestic carbon reduction initiatives
      5: What are the organisation’s options?
    • 6: Further information
      • Government:
      • http://www.direct. gov . uk
      • http://actonco2.direct. gov . uk
      • http://www.defra.gov.uk
      • Other:
      • http://www. carbontrust .co. uk
      • http://www. carbonbalanced .org
      • http://www. carbonmanagers .com
      • http://www. thecarbonconsultancy .co. uk
      • http://www.iso.org
      • http://www.iso-14001.org. uk