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Electronic Marketing & The Global Distribution Network

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"Electronic Marketing & The Global Distribution Network - Identifying Pesonas". …

"Electronic Marketing & The Global Distribution Network - Identifying Pesonas".
AEI-UM Group Presentation by Amirul HM & Group in 2009

Published in: Business
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Transcript

  • 1. aei
    It’s where we belong, guys!
  • 2. Our Team
    AmirulHaji MOHAMAD, QGC080001
    Siew Bee CHEW, QGC080005
    Sameer KUMAR, QGA080005
  • 3. Steps
    1
    5
    Rich picture
    3
    Conceptual
    model
    Reasoning
    &Action
    Final Outcome
  • 4. Rich Picture
    2
    AEI has been admitting students from 2003 onwards. Over 149 students have graduated from AEI so far. These Alumni are working in different parts of the world and some have started their own companies. AEI runs 4 courses in the areas of Information management, SME, ASEAN studies and Regional Integration. Only from 2007-08 session all the four courses have been running together. Dr. Roziah Omar and Dr. Jariah ( AEI Directors) are carrying out AEIs mission to be a premier Institution in Asia and Europe relations.
    Presently AEI doesn't have an Alumni Association. Alumni do not contribute on AEI projects All information to Alumni is conveyed through emails. Only few alumni are in touch with AEI on regular basis.
    The prospective students get official information about the courses. There is no mechanism available for the prospective students to know the quality of education being provided and the career opportunities available after the completion of course.
    The existing students interact with one another through general social networking sites like Facebook and Yahoogroups.
    Lecturers interact with students mostly through direct contact or emails.
    AEI is looking to improve its student strength and also further improve its quality of education.
    Rich picture
  • 5. Rich Picture
    2
    Houz the
    course quality?
    Rich picture
    NO SOCIAL
    SOFTWARE
    SYSTEM
    Want to recruit guys from AEI
    Where’s the photos we took last night ??
    Need to have my
    students in touch
    once I finish the
    course here, yeh?
  • 6. Conceptual Model
    3
    Sub-systems
    Julia/Thev
    Students
    Dr. Illya/Dr. Rene
    Faculty
    A/B/C
    Prospective Students
    Dr. Roziah/Dr. Jariah
    AEI Directors
    Nurul/Vivien
    Alumni
  • 7. Reasoning
    3
    Sub-systems
    Faculty needs to interface with students
  • 8. Reasoning
    3
    Sub-systems
    • Faculty need to interact with current students in order to handover learning material
    • 9. Have light chat with students, staff and alumni
    • 10. Their way to interactively remain in touch with all AEI contacts after their teaching visit
    • 11. Reinforce credentials
    Dr. Illya/Dr. Rene
    Faculty
  • 12. Reasoning
    3
    Sub-systems
    I would like to remain in touch with my Alma mater
  • 13. Reasoning
    3
    Sub-systems
    • Talk and Speech – raise curiosity, good speakers or good topics
    • 14. Interest to network with my ex-classmates
    • 15. Curiosity or the events or news
    • 16. Look for business opportunities
    • 17. Look for students who have talent and potential and could be hired
    • 18. Expand or penetrate new market for business
    Nurul/Vivien
    Alumni
  • 19. Reasoning
    3
    Sub-systems
    Students need training material in time
  • 20. Reasoning
    3
    Sub-systems
    • Chatting with colleagues
    • 21. Job opportunities
    • 22. E-learning
    • 23. Obtain information – conducting a survey,etc.
    • 24. Programs being conducted by AEI and seeing official posting
    Julia/Thev
    Students
  • 25. Reasoning
    3
    Sub-systems
    How do I provide better quality training?
  • 26. Reasoning
    3
    Sub-systems
    • General temper and mood of its existing students.
    • 27. Raise funding for student activities
    • 28. Sponsorship
    • 29. Ensuring that AEI students remain in touch after they graduate
    • 30. Market AEI program or raise reputation of AEI primarily in Asia and Europe.
    Dr. Roziah Omar/ Dr. Jariah
    AEI Directors
  • 31. Reasoning
    3
    Sub-systems
    How do I contact an Alumni or current student of AEI?
  • 32. Reasoning
    3
    Sub-systems
    • Feedback of the current and the alumni
    • 33. General information about accommodation, exchange rate, food, culture, bank details, etc.
    A/B/C
    Prospective Students
  • 34. Reasoning
    3
    Students
    Faculty
    For delivering lesson material, General interactions
    Job opportunities, advice
    Business proposals, general idea sharing
    General feel of student’s
    course satisfaction
    Look for talent
    AEI Directors
    References, etc.
    Prospective student needing feedback on course
    Funding and sponsorships, internships and
    jobs for students
    Prospective students taking interest
    in the course, their general queries
    Alumni
    Prospective Students
    Prospective student needing feedback on course
    Process flow between the various sub-systems
  • 35. Reasoning
    3
  • 36. Outcome
    (example)
    4
    Simple dashboard
    Advertisements to monetize website
  • 37. Outcome
    (example)
    4
  • 38. Outcome
    (example)
    4
    Profs can load learning material here
    Chat can be exciting !
  • 39. Points to ponder
    How do we make AEIOO financially independent?
    How to prevent indecent language and polarized comments?
    How to make the site more engaging?
    How to popularize the site?
  • 40. Thank you !

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