Lead Allocation System (LAS) A3 Inc.

What is a lead? How do we help the customer? How do we acquire leads? How do we distribute leads? How is lead quality maintained? Introduction

What is a lead?

How do we help the customer?

How do we acquire leads?

How do we distribute leads?

How is lead quality maintained?

Legacy LAS Asynchronous distribution of leads Delayed reporting Affiliates / Merchants low satisfaction rate New LAS On the spot allocation of leads Based on lead geographical location (Zip Code) Based on the lead acquisition rate ($0-$30) Business Opportunity

Legacy LAS

Asynchronous distribution of leads

Delayed reporting

Affiliates / Merchants low satisfaction rate

New LAS

On the spot allocation of leads

Based on lead geographical location (Zip Code)

Based on the lead acquisition rate ($0-$30)

Marketing department cost reduced by 60% within one year IT department cost reduced by 15% within six month Reduce Time for allocation the Leads from days to hours which will increase company revenue from 10% to 20% within six months. Lead conversions Increased by 50%. Within six months Partner’s / Affiliates satisfaction rate: Increased by 50% within one year Business Objectives

Marketing department cost reduced by 60% within one year

IT department cost reduced by 15% within six month

Reduce Time for allocation the Leads from days to hours which will increase company revenue from 10% to 20% within six months.

Lead conversions Increased by 50%. Within six months

Partner’s / Affiliates satisfaction rate: Increased by 50% within one year

Real time allocation – Leads can be contacted as soon as they are allocated. The waiting time would reduce from days to a time period, in the seconds, that the marketing department deems appropriate Marketing department – Increased conversion would make advertising for marketing department easier since they would now be able to market the business with a new niche Stakeholder's goals

Real time allocation – Leads can be contacted as soon as they are allocated. The waiting time would reduce from days to a time period, in the seconds, that the marketing department deems appropriate

Marketing department – Increased conversion would make advertising for marketing department easier since they would now be able to market the business with a new niche

Exclusive lead means assigning a lead to a partner who accepts a lead which it has no demand for All transactions must be logged at granular level for debugging and legal purposes Legal agreement between A3 Inc. and partners necessary Business Risks

Exclusive lead means assigning a lead to a partner who accepts a lead which it has no demand for

All transactions must be logged at granular level for debugging and legal purposes

Legal agreement between A3 Inc. and partners necessary

Allocate lead to highest bidder Real time Partners would bid or decline to bid for a lead Lead would be allocated to the highest bidder Partners need to respond in a legally binding SLA Partners would do not respect SLAs would be ignored even if their bid is the higest. This is very important to keep the system in a “Real Time” mode at all times. Major Features – Real time lead allocation

Allocate lead to highest bidder

Real time

Partners would bid or decline to bid for a lead

Lead would be allocated to the highest bidder

Partners need to respond in a legally binding SLA

Partners would do not respect SLAs would be ignored even if their bid is the higest. This is very important to keep the system in a “Real Time” mode at all times.

Two interfaces Incoming leads Publishing leads Algorithm for analysis and routing Analysis of the bids based on the SSN and Zip code Routing the correct non-duplicate lead to a unique partner Major Features – Real time lead allocation

Two interfaces

Incoming leads

Publishing leads

Algorithm for analysis and routing

Analysis of the bids based on the SSN and Zip code

Routing the correct non-duplicate lead to a unique partner

Assumptions Contractual Agreement Completed integration Limitations System would not support advanced marketing analysis Assumptions and Limitations

Assumptions

Contractual Agreement

Completed integration

Limitations

System would not support advanced marketing analysis

Company President Believes system is essential to the continued success and growth of the company Marketing Department Want the system to be accurate enough to free up their resources and also be able to market the system to: Potential Lead Allocation Buyers Potential Lead Allocation Sellers Developers Want the system to be easy to use and maintain Stakeholders Profiles

Company President

Believes system is essential to the continued success and growth of the company

Marketing Department

Want the system to be accurate enough to free up their resources and also be able to market the system to:

Potential Lead Allocation Buyers

Potential Lead Allocation Sellers

Developers

Want the system to be easy to use and maintain

Users Accurate System Responsive Project Manager Successful Project Be under budget and delivered on time with all known features Stakeholders Profiles (Cont.)

Users

Accurate System

Responsive

Project Manager

Successful Project

Be under budget and delivered on time with all known features

Interface for Lead Allocation Project Priorities

Interface for Lead Allocation