ADVERTISING “ Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services.” The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business.
Content Advertising:- The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information).
3) Viral advertising:- This kind of advertising technique is similar to word of mouth advertising in the offline world. The idea is to encourage your existing traffic to bring more traffic to your website.
5) Obtrusive advertising:- The last type of advertising technique is obtrusive advertising where the traffic is forced to view your ad. The most typical examples are popup and pop under advertising.
CONCLUSION Advertising attracts people to buy many things in different ways. Many advertisements are designed to generate increased consumption of those products by creating and a brand image and brand loyalty..