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Muskaan

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IT IS AN INFORMATION OF ADVERSING FROM STRAT TO PRESENT SITUATION IN WORLD,,,,

IT IS AN INFORMATION OF ADVERSING FROM STRAT TO PRESENT SITUATION IN WORLD,,,,

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  • 1. Powerpoint Templates WELCOME
  • 2. ADVERTISING “ Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services.” The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business.
  • 3. History of Advertising
    • If you think that advertising is a modern phenomenon, think again. The earliest forms of advertising, of course, would have been through word of mouth .
    • For sales-commonly created on papyrus in ancient Egypt
    • Commercial advertising - wall or rock paintings that goes back to 4000 BC
    • By the 17th century, newspaper advertisements made their way in England
    • First with TV, followed by Cable TV, and now with the development of Internet, the very face of advertising has changed.
  • 4. Whatever forms your advertising takes, it should do the following:
    • Remind customers and potential customers of the benefits of your products or services
    • Establish and maintain your distinct identity, and brand.
    • Build sales to boost your bottom line.
  • 5. several reasons for advertising:
    • Increasing the sales of the product/service
    • Creating and maintaining a brand identity or brand image
    • Communicating a change in the existing product line.
    • Introduction of a new product or service.
    • Increasing the buzz-value of the brand or the company.
  • 6. Different Types of Advertising:
    • Print Advertising – Newspapers, Magazines, Brochures, Fliers
    • Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events
    • Broadcast advertising – Television, Radio and the Internet
    • Covert Advertising – Advertising in Movies
    • Surrogate Advertising – Advertising Indirectly
    • Public Service Advertising – Advertising for Social Causes
    • Celebrity Advertising
  • 7. 5 MAIN TYPES OFADVERTISING TECHNIQUES:
    • Content Advertising
    • 2) Link Advertising
    • 3) Viral advertising
    • 4 ) Incentives advertising
    • 5) Obtrusive advertising
  • 8. 5 MAIN TYPES OFADVERTISING TECHNIQUES
    • Content Advertising:- The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information).
    • 2) Link Advertising
    • 3) Viral advertising
    • 4 ) Incentives advertising
    • 5) Obtrusive advertising
  • 9. 5 MAIN TYPES OFADVERTISING TECHNIQUES:
    • Content Advertising
    • 2) Link Advertising:- This type of advertising technique typically uses a short link with some description to attract the visitors directly to your website.
    • 3) Viral advertising
    • 4 ) Incentives advertising
    • 5) Obtrusive advertising
  • 10. 5 MAIN TYPES OFADVERTISING TECHNIQUES:
    • Content Advertising
    • 2) Link Advertising
    • 3) Viral advertising:- This kind of advertising technique is similar to word of mouth advertising in the offline world. The idea is to encourage your existing traffic to bring more traffic to your website.
    • 4 ) Incentives advertising
    • 5) Obtrusive advertising
  • 11. 5 MAIN TYPES OFADVERTISING TECHNIQUES:
    • Content Advertising
    • 2) Link Advertising
    • 3) Viral advertising
    • 4 ) Incentives advertising:- The forth type of advertising technique is incentives advertising where the traffic is rewarded to visit your website.
    • 5) Obtrusive advertising
  • 12. 5 MAIN TYPES OFADVERTISING TECHNIQUES:
    • Content Advertising
    • 2) Link Advertising
    • 3) Viral advertising
    • 4 ) Incentives advertising
    • 5) Obtrusive advertising:- The last type of advertising technique is obtrusive advertising where the traffic is forced to view your ad. The most typical examples are popup and pop under advertising.
  • 13. CONCLUSION Advertising attracts people to buy many things in different ways. Many advertisements are designed to generate increased consumption of those products by creating and a brand image and brand loyalty..
  • 14.  

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