America21 presentation on Inclusive Competitiveness in Pittsburgh

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America21 presentation on Inclusive Competitiveness in Pittsburgh

  1. 1. Building Inclusive Competitiveness in Urban America from Pipeline to Productivity Changing the economic narrative Developing innovation ecosystems Connecting the disconnectedUrban Innovation21 Johnathan M. HolifieldCarnegie Library of Pittsburgh – Homewood Co-founder and Chief©2012 A21 EvangelistMarch 14, 2012 The America21 Project
  2. 2. Building Inclusive Competitiveness in Urban America from Pipeline to Productivity8 Trim Tab Practices to Achieve Inclusive Competitiveness Changing the economic narrative Developing innovation ecosystems Connecting the disconnected ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  3. 3. What is Inclusive Competitiveness? Or Benchwarmer Competitor Measuring our performance in areas important to Western PA’s economic future Are we benchwarmers or competitors? 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  4. 4. How Is Inclusive Competitiveness Achieved? New Individual Practices New Organizational Practices Bottom line: Trim Tab Practices 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  5. 5. What are Trim Tab Practices? Individuals and Homewood is organizations the Ship are the Trim TabberWestern PA’s innovation economy assets are the Rudder High-leverage individual and organizational actionsthat turn the rudder and, ultimately, turns the ship in the desired direction 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  6. 6. Trim Tab Practices Yield Results• Launched and Led Regional Innovation Initiative• $600K into $5M of Entrepreneur Economic Impact• $40M into $250M Early-stage Capital Network• Innovation-based HS/Turnaround Education Model• Regional Tech Workforce Alliance• Statewide Innovation Organization Alliance• $40M+ Grants, Cash, In-kind Support Not the only way . . . a proven way ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  7. 7. Individual Trim Tabber Attributes• Treat problems like market opportunities• Lead by Action, Persuasion, Influence• Conspicuous Public Presence• Flexible and Well-networked• Strong Convictions• No Fear of Judgment• Energetic Creator 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  8. 8. Organizational Trim Tabber Attributes• Firm place to stand• Well-networked Facilitators• Disinterested, Not Uninterested• Hub, Spokes and Nodes Approach• Honest, Objective Broker• Flexible, Agile Drivers 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  9. 9. Practice 1: Comprehend Speed of the Game• Bo Jackson Moment• High Bar for Everyone; Higher Bar for Us• Further Democratization of Information• Most Meritocratic Economic Era• Money, Without Collateral• Not the Civil Rights Struggle• Flatter World ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  10. 10. Practice 2: Mine the Environment• How Innovation Ecosystems are built• Innovation Asset Urban Location• 19th and 20th Century Asset Visibility• 21st Century Asset Invisibility• Making the Invisible, Visible• End of the Day . . . The Market Must Respond ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  11. 11. Practice 3: Begin at the Beginning• Measure competitiveness, not participation• Innovation Asset Stewardship Mapping Angel Networks/Venture Capital Sources/Banks Innovation Councils/TBED Orgs./VDOs Bioscience/ICT/Adv. Manufacturing Companies University/Corporate Research Capabilities Chambers/Econ. Dev./Philanthropy Incubators/Accelerators ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  12. 12. Practice 4: “The Way” Over “The Thing”• Simple Process (Way)• Deployed on Diverse Content (Things)• A.O.L. Aggregate key wealth and resources Organize them into actionable forms Leverage them to achieve desired impact ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  13. 13. Practice 5: Be the Lubricant• Engine Oil• Public Policy• “Private Policy,” i.e., the Big Urban Agenda• Integrate into the Value Chain (Wetting Beaks . . . Don Fanucci)• Money ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  14. 14. Practice 6: Encourage Entrepreneurial Churn• Old Notions of “Economic Stability”• Energy, Vitality, Creative Destruction• Risk-Averse• Risk-Astute• No undefeated seasons• Create Customers ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  15. 15. Practice 7: Pursue Exponential Impact• Leverage, Leverage, Leverage• Measure Outcomes  What gets measured gets done  What gets measured and rewarded gets done well• Aggregate Incremental/Exponential Breakthrough ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  16. 16. Practice 8: Embrace Asset Obsolescence• Trim Tabber Role = flexible/enduring• Innovation Ecosystem = adaptable/enduring• Innovation Ecosystem Assets = constant change• No Asset has “Right” to exist• Only Support Assets Demanded by the Market ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  17. 17. Questions Let’s Talk ©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
  18. 18. Contact Us:General: 8 Trim Tab Practices to Achieveinfo@blackinnovation.org Inclusive CompetitivenessJohnathan M. HolifieldCo-founder and Chief EvangelistThe America21 ProjectEmail:johnathan@blackinnovation.orgPhone:716.361.9889 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC

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