PANTS
YOUR CAMPAIGN STRATEGY AWARENESS > LEADS > SALES > LOYALTY
Who is Tagga? HIGH GROWTH We have been growing exponentially since our launch in 2008. GLOBAL REACH WW HQ in Vancouver Off...
Some clients
No Money Do you THRIVE on working in a place that has No Time No Resources
What’s A Startup? Scalable Startup Large Company <ul><li>Business Model found </li></ul><ul><li>i.e. Product/Market fit </...
Startups Search and Pivot Scalable Startup Large Company Transition <ul><li>Business Model found  by founders </li></ul><u...
THINGS I LEARNT  IN MY  STARTUP 10
1. TAKE THE TIME TO GET THE VALUE PROP RIGHT
2. Don’t Hire Consultants – Build a Team
3. Find investors that GET IT…and come with other investors If you are still trying to figure out your value proposition…t...
4 . Customers that pay but can’t scale aren’t good customers.
5. Proving out the Business Model is more important than the  PRODUCT
6. Your partners aren’t partners until you both earn revenue.
7. Walking away is a good fighting tactic – life is short and runways are even shorter.
8. Improving the odds is your job as CEO
9. Always maintain your ability to think clearly.
10. Your job is to sell the dream
tagga.com  @tagga Amielle Lake, CEO [email_address]
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Buzz events - Vancouver November 24, 2011

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10 things I learnt in my startup.

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  • Tagga ’s world.
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  • Buzz events - Vancouver November 24, 2011

    1. 1. PANTS
    2. 2. YOUR CAMPAIGN STRATEGY AWARENESS > LEADS > SALES > LOYALTY
    3. 3. Who is Tagga? HIGH GROWTH We have been growing exponentially since our launch in 2008. GLOBAL REACH WW HQ in Vancouver Offices in: NYC, Chicago, Toronto, LA, and Mexico City. END-TO-END We provide integrated Campaign Mgmt Solution to drive Sales & Cross Media ROI
    4. 4. Some clients
    5. 5. No Money Do you THRIVE on working in a place that has No Time No Resources
    6. 6. What’s A Startup? Scalable Startup Large Company <ul><li>Business Model found </li></ul><ul><li>i.e. Product/Market fit </li></ul><ul><li>- Repeatable sales model </li></ul><ul><li>- Managers hired </li></ul>A Startup is a temporary organization used to search for a repeatable and scalable business model Search Execute
    7. 7. Startups Search and Pivot Scalable Startup Large Company Transition <ul><li>Business Model found by founders </li></ul><ul><li>customer needs/product features found </li></ul><ul><li>i.e. Product/Market fit </li></ul><ul><li>Repeatable sales model </li></ul><ul><li>- Managers hired </li></ul>The Search for the Business Model
    8. 8. THINGS I LEARNT IN MY STARTUP 10
    9. 9. 1. TAKE THE TIME TO GET THE VALUE PROP RIGHT
    10. 10. 2. Don’t Hire Consultants – Build a Team
    11. 11. 3. Find investors that GET IT…and come with other investors If you are still trying to figure out your value proposition…then don’t raise money. BOOT STRAP
    12. 12. 4 . Customers that pay but can’t scale aren’t good customers.
    13. 13. 5. Proving out the Business Model is more important than the PRODUCT
    14. 14. 6. Your partners aren’t partners until you both earn revenue.
    15. 15. 7. Walking away is a good fighting tactic – life is short and runways are even shorter.
    16. 16. 8. Improving the odds is your job as CEO
    17. 17. 9. Always maintain your ability to think clearly.
    18. 18. 10. Your job is to sell the dream
    19. 19. tagga.com @tagga Amielle Lake, CEO [email_address]

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