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Buzz events - Vancouver November 24, 2011
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Buzz events - Vancouver November 24, 2011

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10 things I learnt in my startup.

10 things I learnt in my startup.

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  • Tagga ’s world.
  • Need a better visual

Transcript

  • 1. PANTS
  • 2. YOUR CAMPAIGN STRATEGY AWARENESS > LEADS > SALES > LOYALTY
  • 3. Who is Tagga? HIGH GROWTH We have been growing exponentially since our launch in 2008. GLOBAL REACH WW HQ in Vancouver Offices in: NYC, Chicago, Toronto, LA, and Mexico City. END-TO-END We provide integrated Campaign Mgmt Solution to drive Sales & Cross Media ROI
  • 4. Some clients
  • 5. No Money Do you THRIVE on working in a place that has No Time No Resources
  • 6. What’s A Startup? Scalable Startup Large Company
    • Business Model found
    • i.e. Product/Market fit
    • - Repeatable sales model
    • - Managers hired
    A Startup is a temporary organization used to search for a repeatable and scalable business model Search Execute
  • 7. Startups Search and Pivot Scalable Startup Large Company Transition
    • Business Model found by founders
    • customer needs/product features found
    • i.e. Product/Market fit
    • Repeatable sales model
    • - Managers hired
    The Search for the Business Model
  • 8. THINGS I LEARNT IN MY STARTUP 10
  • 9. 1. TAKE THE TIME TO GET THE VALUE PROP RIGHT
  • 10. 2. Don’t Hire Consultants – Build a Team
  • 11. 3. Find investors that GET IT…and come with other investors If you are still trying to figure out your value proposition…then don’t raise money. BOOT STRAP
  • 12. 4 . Customers that pay but can’t scale aren’t good customers.
  • 13. 5. Proving out the Business Model is more important than the PRODUCT
  • 14. 6. Your partners aren’t partners until you both earn revenue.
  • 15. 7. Walking away is a good fighting tactic – life is short and runways are even shorter.
  • 16. 8. Improving the odds is your job as CEO
  • 17. 9. Always maintain your ability to think clearly.
  • 18. 10. Your job is to sell the dream
  • 19. tagga.com @tagga Amielle Lake, CEO [email_address]