Tourism competitive strategies of thailand and gms countries
Tourism Competitive Strategiesof Thailand and GMS Countriesunder China Outbound TourismExpansion Korawan Sangkakorn Social Research Institute Chiang Mai University
Background China outbound tourism is increasing. UNWTO: China outbound would rank 4th in the world after Germany, Japan, and United States. 140 ADS agreements with destinations signed. The purposes of Chinese travelling abroad are visit relatives, business, MICE, and etc. Thailand and other countries in GMS pay attention with Chinese tourist market.
Objective To study the tourism competitive strategies of Thailand and the other GMS countries, To develop the tourism potential of Thailand and the GMS, To recommend strategies for Thailand’s tourism development.
China Outbound Evolution 1949 – 1966: Special Politic Activity, Diplomacy Activity 1966 – 1978: Country Closed 1978 – 1985: Started Chinese Tourism Industries 1986: Put in NESDB 2011: WTO
China Outbound Tourism 1995-2010 Source: China Travel Trends, 2012.
Chart TitleMillion Chinese Outbound US$ SpendSource: www.chinatraveltrends.com
Millions Chinese Tourist to GMS Cambodia Lao PDR Mynmar Vietnam ThailandSources: Kingdom of Cambodia Statistical, M. of Tourism Kingdom of Cambodia, Statistical Report on Tourism inLaos, The National Statistics Centre of the Lao PDR, Myanmar Tourism Statistics, Tourism Myanmar, MyanmarTravel Information, Vietnam National Administration of Tourism, Tourism Authority of Thailand
CHINESE OUTBOUNDHalf year 2012 38.6 M Thailand Others
Methodology Data analysis collected 559 Chinese tourist samples in Thailand by questionnaires Interviewed representatives from tourism enterprises, tourism associations and the government agencies which are involved in Chinese tourism.