Tourism competitive strategies of thailand and gms countries

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  • เปิดเผยถึงสถิตินักท่องเที่ยวในช่วงครึ่งปีแรก 2555 ว่า มีนักท่องเที่ยวต่างชาติเดินทางมาไทย 10.49 ล้านคน เพิ่มขึ้น 7.6% จากช่วงเดียวกันของปี 2554 ที่มี 9.75 ล้านคน ในจำนวนนี้เป็นนักท่องเที่ยวจากอาเซียนถึง 52.27% หรือ 5.48 ล้านคนสำหรับประเทศที่เดินทางมาท่องเที่ยวในไทยมากที่สุด คือ จีน 1.12 ล้านคน
  • Tourism competitive strategies of thailand and gms countries

    1. 1. Tourism Competitive Strategiesof Thailand and GMS Countriesunder China Outbound TourismExpansion Korawan Sangkakorn Social Research Institute Chiang Mai University
    2. 2. Background China outbound tourism is increasing. UNWTO: China outbound would rank 4th in the world after Germany, Japan, and United States. 140 ADS agreements with destinations signed. The purposes of Chinese travelling abroad are visit relatives, business, MICE, and etc. Thailand and other countries in GMS pay attention with Chinese tourist market.
    3. 3. Objective To study the tourism competitive strategies of Thailand and the other GMS countries, To develop the tourism potential of Thailand and the GMS, To recommend strategies for Thailand’s tourism development.
    4. 4. China Outbound Evolution  1949 – 1966: Special Politic Activity, Diplomacy Activity  1966 – 1978: Country Closed  1978 – 1985: Started Chinese Tourism Industries  1986: Put in NESDB  2011: WTO
    5. 5. China Outbound Tourism 1995-2010 Source: China Travel Trends, 2012.
    6. 6. Chart TitleMillion Chinese Outbound US$ SpendSource: www.chinatraveltrends.com
    7. 7. Millions Chinese Tourist to GMS Cambodia Lao PDR Mynmar Vietnam ThailandSources: Kingdom of Cambodia Statistical, M. of Tourism Kingdom of Cambodia, Statistical Report on Tourism inLaos, The National Statistics Centre of the Lao PDR, Myanmar Tourism Statistics, Tourism Myanmar, MyanmarTravel Information, Vietnam National Administration of Tourism, Tourism Authority of Thailand
    8. 8. CHINESE OUTBOUNDHalf year 2012 38.6 M Thailand Others
    9. 9. Chinese Tourists to THAILANDMillions Thai
    10. 10. Route R3-A
    11. 11. Methodology Data analysis collected 559 Chinese tourist samples in Thailand by questionnaires Interviewed representatives from tourism enterprises, tourism associations and the government agencies which are involved in Chinese tourism.
    12. 12. Phuket
    13. 13. Bangkok
    14. 14. Pattaya
    15. 15. Development of The physical services Safety Average @ Airport 6.72 @ Accommodations 6.52 @ Attraction Sites 6.36 Total 6.66Source: Survey, 2008-9.
    16. 16. Development of Financial Financial Average Payment 5.30 Money Exchange 5.15 Credit Card Used 4.70 Total 6.45Source: Survey, 2008-9.
    17. 17. Development of Information Information Average Tourists Attractions 4.85 Food and Catering 4.84 Accommodation 4.63 Total 6.42Source: Survey, 2008-9.
    18. 18. Chinese Tourists Behaviorin THAILAND
    19. 19. Sample Background % Sex Male 42.7 Female 57.3 Age 25-34 yrs 48.9 35-44 yrs 27.3 Education Bachelor 62.6 Vocational/ 34.8 Higher Occupation Private company 20.3 employee Sales person 14.5Source: Survey, 2008-9.
    20. 20. Behavior % First Time 51.0 Will Re-visit 93.8 Package 74.5 Travel With Single 26.7 Family 21.2 Friend 41.1 Group Tour 11.0Source: Survey, 2008-9.
    21. 21. Travel objectives Objective % Relax 53.8 Study/ 10.7 Business 18.9 Government 3.6 Honeymoon 1.2:
    22. 22. Tourists Attractions ShoppingSun Sand Sea Thainess
    23. 23. Tourists AttractionsThai FoodSPA
    24. 24. Tourism StyleHistorical/ Culture Nature 22.6%52.9% Health/ Sport 18.9%
    25. 25. Tourism StyleShopping 10.4 Night Life 6.1%
    26. 26. Others City in GMS
    27. 27. Others City in GMS
    28. 28. Tourism Industry
    29. 29. Tourism Industry
    30. 30. Supporting
    31. 31. Supporting

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