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MARKETING ORGANISATION,[object Object],PRESENTATION BY :,[object Object],AMEY WAGH,[object Object],VINOD DHIKALE,[object Object],RAHULCKHOPADE,[object Object]
CONTENT,[object Object],INTRODUCTION TO MARKETING & ORGANISATION,[object Object],MEANING OF MARKETING ORGANISATION,[object Object],PRINCIPLES OF MARKETING ORGANISATION,[object Object],IMPORTANCE OF MARKETING ORGANISATION,[object Object],TYPES OF MARKETING ORGANISATION & STRUCTURE,[object Object]
INTRODUCTION,[object Object],Marketing can be simply defined as “ Process of Creating & Delivering Standard of Living of Society .,[object Object],Marketing is the Beginning & End of all Business Activities.,[object Object],Marketing is a Process  of Create Time & Place Utilities.,[object Object]
INTRODUCTION,[object Object],Organisation is simply a Group of People working with a Common objective with a Motive of Profit Earning.,[object Object],Organisation is a Mechanism through which Managerial Philosophy is Translate into  Action. ,[object Object]
MARKETING ORGANISATion,[object Object],Marketing Organisation is an Orienting point for Cooperative endeavors and a Structure of Human Relationship.,[object Object],It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another.,[object Object],Marketing Organisation is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies. ,[object Object]
PRINCIPLES OF MARKETING ORGANISATION,[object Object],Principle of Organisation,[object Object],Principle of Objectives,[object Object],Principle of Specialisation,[object Object],Principle of Co ordination,[object Object],Principle of Authority,[object Object],Principle of Responsibilities,[object Object],Principle of Definition,[object Object],Principle of Correspondance,[object Object],Principle of Span of Control,[object Object],Principle of Continuity,[object Object]
IMPORTANCE OF MARKETING ORGANISATION ,[object Object],It helps in Administration and Management of Marketing Policies.,[object Object],It helps in Expansion and Growth of Organisation and its Activities,[object Object],It helps in Unity of Command,[object Object],It helps in achieving objectives,[object Object]
IMPORTANCE OF MARKETING ORGANISATION ,[object Object],Its Permits Optimum Use of Resourses.,[object Object],Co-ordination of Different Departmental Activities.,[object Object],Effective Marketing Manager can Satisfy various types of Consumer and their different tests with the same product by converting them properly.,[object Object]
Types of marketing organisation,[object Object]
Types of marketing organisation,[object Object],FUNCTIONAL TYPE OF MARKETING ORGANISATION,[object Object],In Functional type of organisation the activities are grouped on the basis of function to be performed as product planning ,marketing  research,advertising  and sales.,[object Object],This is the most simple and common type of organisation  structures of marketing tasks.,[object Object]
Each main function is sub-divided into various sub-function to be performed to attain the objectives such as MARKETING,FINANCE  AND PRODUTION.,[object Object],Each sub-function is delegated to separate manager under the control of marketing manager and such manager are responsible  to marketing manager who report to executives.,[object Object]
Types of marketing organisation,[object Object],PRODUCT  TYPE OF MARKETING ORGANISATION,[object Object],In Product marketing organisation forms assigns to product manager with the responsibility for marketing decisions of particular product or groups of product.,[object Object],The product manager acts as a Little manager.  ,[object Object]
The product manager takes and executes decision regarding matter like advertising and sales promotion.,[object Object],This type of structure is best suited to industries producing different products or brands.e.g.Amul,hindustan uniliver.etc.,[object Object]
Types of marketing organisation,[object Object],MARKET ORIENETD MARKETING ORGANISATION,[object Object], Market marketing organisation used by big companies who serve large number of customer spread over large territory.,[object Object]
Marketing organisation
Types of marketing organisation,[object Object],CUSTOMER ORIENTED MARKETING ORGANISATION,[object Object],In customer marketing organisation ,structure concentration is on the  type of customers and separate groups are designated responsible for marketing programmes for their different classes of customer such as,[object Object],DISTRIBUTORS,[object Object],RETAILERS AND,[object Object],CUSTOMERS.,[object Object]
Full attention can be paid to each classes of customers and the problems can be understood by the organisation .,[object Object],Contact with customers regularly.,[object Object],Helpful to estimated demands and satisfy them.,[object Object]
Types of marketing organisation,[object Object],COMBINED MAARKETING ORGANISATION,[object Object]
Marketing organisation
Marketing organisation
Marketing organisation

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