Video Games & Education: Building A Sustainable Innovation Ecosystem

Video Games & Education How To Build A Sustainable Innovation Ecosystem Al Meyers, Saisei Consulting www.reinventedsolutions.com Immersive Education Summit April 23 – 25, 2010

Is This Vision Possible? TED 2009 Palm Springs Property of Saisei Consulting, Inc. 2010

About Me : Nearly 20 Years Relevant Experience • Consumer behavior analytics • Kids media Media • Digital Media Strategist • Organizational Behavior • Extensive International Expertise (Japan, Korea, China) • GameTap • TedX Peachtree Innovation • Atlanta Music Project • Disrupting Class • Past4Ward • ReinventED Solutions • FAS Education • Kauffman • Partnership for 21st Century Skills • Penn Baseball Hall of Fame Property of Saisei Consulting, Inc. 2010

Efficacy of Game‐Based Learning (PBL): Already Proven Through Research Experiential Learning Inquiry‐ Feedback based Learning Learning Outcomes Cooperation Goal Setting Self Efficacy Property of Saisei Consulting, Inc. 2010

And We Know The Importance of "Quality Time" On Task • People persist through "non‐fun" things when playing • Willing to work to play • Engage in socially complex systems and interpersonal interactions Source: Scott Rigby 2008 GDC Presentation; Jane McGonigal Property of Saisei Consulting, Inc. 2010

And There Is Perceived Demand From Education Games or activities for student use in school 65% Interactive lesson plans 59% Research information for student use 58% Current events information 57% Image collections 57% Games or activities for student use out of school 55% Information for own professional development 53% Online video library/exclusive content 53% Primary source materials 50% Interactive simulations 49% Online video library/previously aired content 48% Student‐produced multimedia 43% Data Sets 39% Student created websites 38% Opportunitites to interact with experts 35% Student submission Websites 29% Non‐interactive lesson plans 20% Audio on Handheld Devices 16% Blogs 15% Facebook, Wiki, social media communities 14% Video on Handheld Devices 12% Source: PBS and Grunwald Associates LLC, 2009 Property of Saisei Consulting, Inc. 2010

However, Current GBL Products Have Not Achieved Critical Mass Distribution Model Illustrative Examples Direct‐To‐Teacher Direct‐To‐District Direct‐To‐Student Bundled with Teacher Training Via 3rd Party Large Textbook Publishers “Games to Laptops” Via Installed Hardware Base Initiative Co‐Development with School Source: Mayo “Bringing Game-Based Learning to Scale” Property of Saisei Consulting, Inc. 2010

Examples of Innovative GBL Products Subject Areas Illustrative Examples Language Learning Civics/Social Studies Financial Literacy Observation: None Directly Target "STEM" Property of Saisei Consulting, Inc. 2010

What Is The Problem? 1. Schools must be redesigned to become intrinsically motivating environments. 2. GBL products are not being deployed "disruptively." 3. A "Sustainable Innovation Ecosystem" must be constructed. Property of Saisei Consulting, Inc. 2010

How Do We "Intrinsically Motivate" Students? Is it this? Or this? Underlying principle of intrinsic motivation: Sustained fun and commercial success occur most strongly when specific intrinsic motivational needs are satisfied by a game. Source: Scott Rigby, Ph.D., 2007 GDC Presentation Property of Saisei Consulting, Inc. 2010

Can GBL Be Successful While Schools Are Being Re‐engineered? Old School Design Utopia Game Requirements • High production value • Non‐linear, complex narratives • Teacher training • Assessment system • Time on task Property of Saisei Consulting, Inc. 2010

We Must Deploy GBL Disruptively Primer: The relative economics of sustaining versus disruptive innovations Disruptive innovations create asymmetric competition Incumbents nearly always win Performance Different measure of Performance Performance that customers can utilize or absorb Time Entrants nearly always win Time Source: Disrupting Class Property of Saisei Consulting, Inc. 2010

Maybe We’re Putting The Cart Before The Horse? From the mainstream Ed Tech establishment: "It must fit into my comfort zone" "Don’t call it Edugames, call it a lab" "Show me how to incorporate it" "Must align to standards and fit into a class period" THIS IS CALLED "CRAMMING" Property of Saisei Consulting, Inc. 2010

The Golden Rule of Disruptive Innovation: Target Areas of Non‐Consumption Recorded Sold to music listeners who did not attend Music concerts Initially only worked for Telephone local calls Focus on individual songs Downloadable versus entire albums – music industry phased out Digital Media singles in 1990s Project‐based learning; Game‐based eLearning; new charter school designs; after school Learning??? programs; new territories, low achievers Property of Saisei Consulting, Inc. 2010

How Do You Implement GBL in K‐12? Target Non‐ Consumption Areas For Pilot Schools Approach Mainstream Suggested GBL Perform Schools When Efficacy Conditions Are Disruptive Research Favorable Implementation Plan Sell To Non‐ Consumption Areas, Other Distribution Channels Property of Saisei Consulting, Inc. 2010

We Must Create a Sustainable "Innovation Ecosystem" Definition: Innovation that lays a foundation for true global competitiveness and leadership. Strategic Focus + Idea Generation + Translational Pathways + Financial/Infrastructural/Human Capital = Innovation Ecosystem Source: Shirley Ann Jackson, PHD “Expediting Serendipity: Building An Innovative Ecosystem” 10/09 Property of Saisei Consulting, Inc. 2010

Government Funding Alone Will Not Create A Sustainable Innovation Ecosystem Old Model New Model Economic development is a Government drives collaborative process involving government at economic development multiple levels, companies, through policy decisions and teaching and research incentives. institutions, and private sector organizations. Examples of Best Practices • South Korea (Korea Industrial Complex Corporation – KICOX) • Singapore’s National Institute of Education Source: Michael Porter, “Regional Competitiveness in a Global Economy,” 5/18/09 Property of Saisei Consulting, Inc. 2010

GBL Innovators Need Creative Solutions To Succeed In Current Environment Don’t Follow The Traditional Path Use Disruptive Innovation Theory As A Roadmap Our Common Goal: Get GBL On This List! Property of Saisei Consulting, Inc. 2010

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Video Games & Education: Building A Sustainable Innovation Ecosystem

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